Animated McDonalds case study

HUMAN RESOURCES
MC DONALD’S
GLOBAL
Presentation by
Sagar Paul
IHRM

INTERNATIONAL SALES YOUR
PIN
PINTEREST
USERS
SUGGESTED
PINS
SUGGESTED
PINS
alatustore@gmail.com
91 COUNTRIES
18,000+ Restaurants
Serving 33 million people/ day

Fast Food Chain YOUR
PIN
PINTEREST
USERS
SUGGESTED
PINS
SUGGESTED
PINS
50%+
Operating Income
From Sales
Outside USA

Workforce YOUR
PIN
PINTEREST
USERS
SUGGESTED
PINS
SUGGESTED
PINS
Two
Million +

FACTORS TO CONSIDER
PRODUCTS
1

FACTORS TO CONSIDER
SERVICES
2

FACTORS TO CONSIDER
LEGAL PRACTICES
3

FACTORS TO CONSIDER
POLITICAL PRACTICES
4

FACTORS TO CONSIDER
ECONOMICAL PRACTICES
5

FACTORS TO CONSIDER
HR PRACTICES
6

ROLE OF HR
HR PRACTICES
FOR NEW LOCATION

HR ROLE
HR professionals research the new
country and determine how :

HR ROLE
Determine how HR
activities must be
adjusted.

HR ROLE
contact HR professionals from
other U.S. firms operating in
the country and ask them
questions about laws, political
factors, and cultural issues.

HR ROLE
conduct an analysis using
a detailed outline to ensure
that all relevant
information has been
gathered

HR ROLE
Data gathered might include :
•what employment restrictions exist on
ages of employees and hours of work
• what benefits must be offered to full-time
and part-time employees (if part-time work
is allowed)
•other operational requirements.

Once a decision has been made to begin operations in a new country,
the employment process must begin.

Employment Process
Russia, 27,000 people
initially applied to work
at the first McDonald's in
Moscow.
DESIRABLE EMPLOYER.WHY?

Employment Process
Recruiting and selection
activities focus on
obtaining employees
with customer service
skills.
CUSTOMER SERVICE IS IMPORTANT

Employment Process
Focus is to identify
individuals who will be
friendly, customer
service-oriented
employees.
COUNTER REP. & CASHIER?

A "trial" process whereby some
applicants work for a few days
on a conditional basis may be
used to ensure that
these individuals will represent
McDonald's appropriately
and will work well with other
employees.

Employment Process
leadership skills, high
work expectations, and
management abilities
appropriate to a fast-paced
restaurant environment.
Store managers?

Employment Process
After applicant screening &
interviews have been
completed, individuals are
asked to work for up to a week
in a restaurant.
Store managers?

Both the applicants and the
company representatives
evaluate one another to see if
the job "fit" is appropriate.
Store managers?

After the first group of store
managers and assistant
managers are selected…Store managers?
future managers and
assistant managers
are chosen using
internal promotions
based on job
performance.

Once the restaurants are staffed,
training becomes crucial to
acquaint new employees with
their jobs and the McDonald's
philosophy of customer service
and quality

McDonald's has taken its
Hamburger University curriculum
from the United States…

and translated it into 22 different
languages to use in training
centres throughout the world.

cultural factors that might be
important in a training program
for food handlers at McDonald's in
Saudi Arabia?

is a major national initiative
launched by the Human resources
Development Fund (HRDF) specifically to
assist job seekers, students and those
eager for career development,

is also for companies and
business owners, who can meet the
demands of the Saudi labor market
and the needs of everyone involved,
via a digital platform.

offers three major products
through this platform:
•E-Learning and Blended Learning
•On Job Training
•Certifications

FACTORS AFFECTING FOOD HANDLERS BEHAVIOR

INFLUENCING FACTORS
I. FOOD HANDLERS IN SOCIAL AND CULTURAL SETTING
Work status
Work norms
Leadership
Income /social class
Ethnicity
Religious belief

INFLUENCING FACTORS
II. FOOD HANDLERS AS AN INDIVIDUAL
Learning & motivation
Attitude towards work
Personality & perception
Risk handling
Ability to control situation
Self maintainance

INFLUENCING FACTORS
III. HALAL
Understanding of religious norms. For instance, Muslim in
Saudi Arabia will only eat ‘Halal’ food. Thus, ‘Non Halal’
should not be sold at McDonald’s in Saudi Arabia.

INFLUENCING FACTORS
I V. LEARNING & COMMUNICATION STYLE
It will be a value added if we can speak Arabic. They will
respect and appreciate it. Understand their
communication styles and do not misunderstand it when
they speak.

INFLUENCING FACTORS
V. UNDERSTAND THE FORMAL & INFORMAL REGULATIONS
It is important to know the regulation of the country before
doing business in Saudi Arabia. To ensure we follow their
country rule and regulations.

INFLUENCING FACTORS
VI. UNDERSTAND THE IMPORTANCE OF ETHICS & WORK CULTURE
Understand the ethic and work culture in Saudi Arabia. This
is to know the way they work and we will have a good
relationship with the colleague.

INFLUENCING FACTORS
VII. CULTURAL SHOCK & FLEXIBILITY
Learn on managing culture shock & the importance of level
of flexibility. Understand that flexibility is the key to fit in the
job profile as an expatriate.

what similarities do you expect to
exist among McDonald's
customers and employees in both
the United States and abroad?

------VS---------------SIMILARITIES

SAUDI ARABIA & UNITED STATES OF AMERICA
SIMILARITIES AMONG CUSTOMERS
Positive attitude
Acceptability by consumers
Leadership
Brand preference
A place for family and friends get together
Religious belief

SAUDI ARABIA & UNITED STATES OF AMERICA
SIMILARITIES AMONG EMPLOYEES
Interest in learning
Diversity at work
Good communication
Ethical in nature
Positive attitude
Customer care is first preference

THANK
YOU

Animated McDonalds case study

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