6. History of McDonald’s
The McDonald's company begin in
1948 as a barbecue restaurant
operated by Richard and Maurice
McDonald. Richard and Maurice
McDonald’s
Opened the first franchise and head quarter
of McDonald’s is situated in Brook US in
1955
Ray
Kroc
Mcdonalds first name is AIRDROME
in 1937
7. Introduction of McDonald’s
In 1960s Mcdonalds first success was in large part due to skill full
marketing and flexible response to the customers demand .
In 1968 Mcdonalds have 1000 resturants and have 11 million
customers.
In 1973 Mcdonalds achieve 1st tender from the microsoft company
to provide lunch for their staff members.
The McDonald's is the world’s largest chain of hamburger fast
food restaurants and in 119 countries across 35000+ outlets.
12. McDonald's first restaurant
opened its door to the people
of Pakistan in September 1998
in Lahore.
McDonald’s in Pakistan
There are now 27 restaurants
in 8 major cities of Pakistan.
14. Communication
• Internal communication
McDonald's
has an internal communications team
that deals with communications to all
of our staff, and stakeholders. A
number of different communication
channels are used such as the intranet
and weekly newsletters for staff to stay
connected.
Communication
15. A number of
different advertising campaigns
throughout the year to ensure our
customers are aware of the great
products.
17. McDonald’s Objective
Corporate objectives:
To serve food in Friendly environment
To provide Good returns to its share holders
Long term objectives:
Mcdonalds is committed to maintain and
developing the best food in quick service.
22. Local Market Size
In local market McDonalds is operating in these cities:
Karachi
Hyderabad
Faisalabad
Lahore
Rawalpindi
Islamabad
Gujranwala
Sialkot
23. SWOT Analysis
Strength : Strong brand name and Reputation.
sales increases 13.3% in 2013.
strong and wide communication channel in the market.
25. Opportunities:
• Opportunity to enlarge market the consumers who
• Care about health issue slightly changing
• Market brand image about Mcdonalds.
26. Threat
• Change in taste of consumer Public attack about obesity.
• Low numbers of branches.
• Changing in customer style.
27. Mc -Strategies
International Growth
Forward Integration
-Distribution through Franchisees
Backward Integration
Market penetration & Development
- McDelivery
New Product Development
29. SKILLS
At McDonalds educated young individuals are trained at operational as well
as international level
Bench marks are set for individuals to meet on a periodic basis
Team work which is the key to success in this business
30. • McDonald's Pakistan has already contributed
directly & indirectly Rs. 95 crore as revenue to
the Center and the State towards Sales Tax,
House tax and Income Tax in the last seven
years. By 2009 this amount shall see an
increase of more than 30 per cent per annum.
Contribution to Economic Growth
36. Product of McDonald’s
McDonald's sells burgers, various types of chicken
sandwiches and products French fries, soft drinks,
ice cream, breakfast items, wraps etc.
37. • Product Development
– Successes:
Fries, Happy Meal, Big Mac, Egg Mc-Muffin.
– Failures:
McPizza, Fajita, Carrot Sticks..
Past Mc Product Strategies
40. Non- Veg Menu
Chicken Mc-Curry
Chicken Maharaja Mac
McChicken
Mc-Fish
Chicken Mexican Wrap
Chicken Mc-cill
41. Mc Fish
Filet-O-Fish™
Fried, breaded fillet of fish, with a half slice of
processed cheddar cheese, special tartar sauce
served between steamed buns.
Nutrition at glance
Serving size
in gms
Protein
in gms / serve
Carb.
in gms / serve
Fat
in gms / serve
145 13 49 23
Calories
in kCal / serve
Protein% Carb% Fat %
462 9 34 16
42. Mc-Chicken
Nutrition at glance
Serving size
in gms
Protein
in gms / serve
Carb.
in gms / serve
Fat
in gms / serve
172 17 48 23
Calories
in kCal / serve
Protein% Carb% Fat %
470 10 28 14
McChicken™
Specially seasoned, breaded & fried chicken
patty, with lettuce, veg. mayonnaise and toasted
sesame seed bun.
43. Chicken Mc-Grill
Chicken McGrill™
Grilled chicken patty flavoured with mint
mayonnaise, and dressed with fresh onions and
tomatoes in a toasted bun.
Nutrition at glance
Serving size
in gms
Protein
in gms / serve
Carb.
in gms / serve
Fat
in gms / serve
140 16 35 12
Calories
in kCal / serve
Protein% Carb% Fat %
309 11 25 8
45. Pizza Mc-Puff
Veg McCurry Pan™
[Brocolli ‘n’ Mushroom]
A rich Béchamel eggless sauce mixed with exotic
vegetables like broccoli, baby corn, mushrooms,
red capsicum and freshly baked on rectangular
spiced bread with a cheese topping.
Nutrition at glance
Serving size
in gms
Protein
in gms / serve
Carb.
in gms / serve
Fat
in gms / serve
190 18 48 11
Calories
in kCal / serve
Protein% Carb% Fat %
365 10 25 6
47. Place
McDonald's first restaurant opened its door to the people of Pakistan in
September 1998 in Lahore.
There are now 27 restaurants in 8 major cities of Pakistan.
49. Pepole
• In order to motivate there employees they give
them stars as per their performance.
• Delivery Crew Member carries basic operation
of a restaurant. Ensures customer satisfaction at
the restaurants.
• Each outlet is headed by a Restaurant Manager .
He is responsible for the daily operation and
customer interaction.
50. Price
• Mcdonalds has a unique pricing strategy that falls slowly on
their many product line
• “Where there is a range of product or services the pricing
reflect the benefit of parts of the range”
51. Promotion
• There are three main objective of advertizing for Mcdonald
> Make people aware of an item feel positive about it and
remember it .
> The right message has to be communicated .
> The Right Audience through the Right Media .
