Flipkart is an Indian e-commerce company founded in 2007 with headquarters in Bangalore. It generates revenue through online sales on its website Flipkart.com. While it has received $3.5 billion in funding and was valued at $15 billion, its business model relies on discounts to attract customers while also charging sellers fees for services like payments, logistics, and advertising on its site.

1. FLIPKART REVENUE MODEL

2. COMPANY DETAILS
•
Types Of Site E-commerce
Year of incorporation 2007
Headquarters Banglore,Karnataka
Founders Sachin Bansal,Binny Bansal
Industry Internet
Service Online Shopping
Revenue 1952Cr. (2016)
Employees 35000
Subsidiaries Myntra, Jabong
Website www.flipkart.com

3. JOURNEY

4. SOME QUESTIONS
▪ Does Flipkart even make money?
▪ What is the Business Model of FlipKart?
▪ How long would FlipKart continue to give discounts to lure customers in?

5. FACTS
▪ Funding received by FlipKart: Appx 3.5 Billion USD. (as of Janurary 2016, Excluding
the Credit Line from ICICI Bank of 450 Cr)
▪ Valuation of FlipKart as in Jan’2016: 15 Billion USD (Larger than BigBazaar) recently
Morgan Stanley downgraded FlipKart’s Value of shares held by them by 25% i.e.
Downward Final Valuation of about 11.25 Billion USD.

6. FLIPKART BUSINESS MODEL(FLIPKART.COM
WEBSITE)
▪ portfolio products >
▪ Get customers browsing through the products>
▪ Create appealing discounts>
▪ Customer Shops for the desired products>
▪ Seller / Flipkart ships the product to customer>
▪ Product Accepted and Not returned back>
▪ Seller gets his agreed price of the product minus the commission charged by
FlipKart for doing everything they do

7. HOW THEY EARN VIA WEBSITE?

8. BUSINESS MODEL OF FLIPKART (COMPANY AS A WHOLE)
• Web Portal
• Web Portal Listing Fee and Convenience Fee
• Payment gateway
• Logistics
• FlipKart Digital Media
Co-Branded Banner Opportunities on Home Page
Co-Advertised Physical Product across Publications
Targetted Search Results
• Myntra
• FlipKart Cash and Carry
• Product Launch
• PhonePe (August 2016)