Presentation of MM .pptx
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The document discusses the marketing environment according to Philip Kotler, identifying the micro and macro environments. The micro environment consists of internal factors like the organization, customers, suppliers, and competition that directly affect the market. The macro environment consists of external, uncontrollable factors like political, environmental, social, technological, demographic, and natural factors that indirectly affect the market.
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Market Environment
The document discusses analyzing a company's marketing environment. It identifies the internal, micro, and macro environmental factors that affect an organization's relationships with customers. The internal environment includes management changes, employee morale, and financial issues. The micro environment refers to suppliers, competitors, and customers. The macro environment comprises political, economic, technological, and socio-cultural influences. A PEST analysis assesses these uncontrollable macro factors to determine threats and opportunities for the organization.
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marketing guideline according to the expert analysis. what is marketing and what is marketing environment. types of marketing environment .
marketingenvironment-160905161616.pdf
The document discusses the marketing environment, which consists of micro and macro environmental factors that affect marketing decisions. The micro environment includes internal factors like organizational departments and external factors like suppliers, intermediaries, customers, and competitors. The macro environment includes uncontrollable external factors like demographic, economic, technological, political, and socio-cultural forces. Understanding both the micro and macro environments is crucial for developing successful marketing strategies.
Marketing Environment
The marketing environment represents a mix between the internal and external forces which surround an organization and have an impact upon it, especially their ability to build and maintain successful relationships with target customers.
The marketing environment consists of the micro and macro environment.
Macro environmental factors include social, economic, political and legal influences, together with demography and technological forces. These are sometimes referred to as the PESTLE factors and are discussed in more detail in PESTLE analysis. The organization cannot control these forces, it can only prepare for changes taking place.
Micro environment refers to the forces closely influencing the company and directly affect the organization’s relationships. The factors include the company and its current employees, its suppliers, marketing intermediaries, competitors, customers and the general public. These forces can sometimes be controlled or influenced and are explained in more detail in Porter’s 5 Forces.
Porter’s 5 Forces model is an excellent tool to analyze the structure of the competitive environment. Two important forces are the bargaining power of customers and the bargaining power of suppliers.
Supplier power is represented by their ability to determine the terms and price of supply and will increase if there are fewer suppliers than buyers, if the organization is not a key customer for the supplier, or if their industry is not attractive for suppliers.
Buyer power refers to the pressure that customers exert on companies to obtain high quality products and services at lower prices. Buyer power increases when there are few buyers and many sellers in the field, or when products are not significantly differentiated and can be easily substituted. For the seller, buyers’ demands represent costs. This means that the stronger the buyer is, the less profit available for the seller, which is why many companies try to develop strategies that reduce the power of buyers.
The PESTLE Analysis is a framework used to scan the organization’s external macro environment. The letters stand for Political, Economic Socio-cultural, Technological, Legal and Environmental.
marketingenvironment-160905161616123.ppt
The document discusses the marketing environment, which refers to external factors that affect a company's ability to develop relationships with customers. The marketing environment consists of the micro environment and macro environment. The micro environment includes internal factors like departments within a company as well as external factors that directly affect the company, such as suppliers, intermediaries, customers, competitors, and the public. The macro environment includes uncontrollable external factors like demographic, economic, technological, political, and socio-cultural forces that indirectly influence the company. Understanding both the micro and macro environment is crucial for marketers.
MARKETING ENVIRONMENT.pptx
Environmental scanning is the process of gathering information about a company's environment, analyzing it, and forecasting changes. It has five major components: external environmental analysis, customer analysis, competitor analysis, market analysis, and company analysis. The macro environment consists of demographic, economic, socio-cultural, political, legal, and technological forces that generally affect all firms. The micro environment consists of suppliers, consumers, and marketing intermediaries that are specific to a business and can affect it in the short term.
Marketing environment
The marketing environment consists of internal and external factors that affect a company's ability to serve its customers. The internal environment includes internal forces like employees and resources that a company can control. The external environment includes forces like customers, competitors and socio-cultural factors that a company has little control over. It is divided into the micro environment of direct stakeholders and the macro environment of broader societal forces. Understanding the dynamic marketing environment is essential for companies to plan effectively, understand customers, capitalize on trends, mitigate threats and leverage opportunities against competitors.
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The document discusses analyzing a company's marketing environment. It identifies the internal, micro, and macro environmental factors that affect an organization's relationships with customers. The internal environment includes management changes, employee morale, and financial issues. The micro environment refers to suppliers, competitors, and customers. The macro environment comprises political, economic, technological, and socio-cultural influences. A PEST analysis assesses these uncontrollable macro factors to determine threats and opportunities for the organization.
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marketing guideline according to the expert analysis. what is marketing and what is marketing environment. types of marketing environment .
marketingenvironment-160905161616.pdf
The document discusses the marketing environment, which consists of micro and macro environmental factors that affect marketing decisions. The micro environment includes internal factors like organizational departments and external factors like suppliers, intermediaries, customers, and competitors. The macro environment includes uncontrollable external factors like demographic, economic, technological, political, and socio-cultural forces. Understanding both the micro and macro environments is crucial for developing successful marketing strategies.
Marketing Environment
The marketing environment represents a mix between the internal and external forces which surround an organization and have an impact upon it, especially their ability to build and maintain successful relationships with target customers.
The marketing environment consists of the micro and macro environment.
Macro environmental factors include social, economic, political and legal influences, together with demography and technological forces. These are sometimes referred to as the PESTLE factors and are discussed in more detail in PESTLE analysis. The organization cannot control these forces, it can only prepare for changes taking place.
Micro environment refers to the forces closely influencing the company and directly affect the organization’s relationships. The factors include the company and its current employees, its suppliers, marketing intermediaries, competitors, customers and the general public. These forces can sometimes be controlled or influenced and are explained in more detail in Porter’s 5 Forces.
Porter’s 5 Forces model is an excellent tool to analyze the structure of the competitive environment. Two important forces are the bargaining power of customers and the bargaining power of suppliers.
Supplier power is represented by their ability to determine the terms and price of supply and will increase if there are fewer suppliers than buyers, if the organization is not a key customer for the supplier, or if their industry is not attractive for suppliers.
Buyer power refers to the pressure that customers exert on companies to obtain high quality products and services at lower prices. Buyer power increases when there are few buyers and many sellers in the field, or when products are not significantly differentiated and can be easily substituted. For the seller, buyers’ demands represent costs. This means that the stronger the buyer is, the less profit available for the seller, which is why many companies try to develop strategies that reduce the power of buyers.
The PESTLE Analysis is a framework used to scan the organization’s external macro environment. The letters stand for Political, Economic Socio-cultural, Technological, Legal and Environmental.
marketingenvironment-160905161616123.ppt
The document discusses the marketing environment, which refers to external factors that affect a company's ability to develop relationships with customers. The marketing environment consists of the micro environment and macro environment. The micro environment includes internal factors like departments within a company as well as external factors that directly affect the company, such as suppliers, intermediaries, customers, competitors, and the public. The macro environment includes uncontrollable external factors like demographic, economic, technological, political, and socio-cultural forces that indirectly influence the company. Understanding both the micro and macro environment is crucial for marketers.
MARKETING ENVIRONMENT.pptx
Environmental scanning is the process of gathering information about a company's environment, analyzing it, and forecasting changes. It has five major components: external environmental analysis, customer analysis, competitor analysis, market analysis, and company analysis. The macro environment consists of demographic, economic, socio-cultural, political, legal, and technological forces that generally affect all firms. The micro environment consists of suppliers, consumers, and marketing intermediaries that are specific to a business and can affect it in the short term.
Marketing environment
The marketing environment consists of internal and external factors that affect a company's ability to serve its customers. The internal environment includes internal forces like employees and resources that a company can control. The external environment includes forces like customers, competitors and socio-cultural factors that a company has little control over. It is divided into the micro environment of direct stakeholders and the macro environment of broader societal forces. Understanding the dynamic marketing environment is essential for companies to plan effectively, understand customers, capitalize on trends, mitigate threats and leverage opportunities against competitors.
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The marketing environment consists of internal and external factors that affect a company's ability to serve its customers. It includes the micro environment of suppliers, customers, competitors, and public, as well as the macro environment of demographic, economic, technological, political/legal, and social/cultural forces. Understanding the marketing environment is crucial for businesses to operate successfully and stay in the market over the long term.
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This document discusses the marketing environment and its components. It defines the marketing environment as the forces and elements that affect marketing. The marketing environment has two main components - the microenvironment and macroenvironment.
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The document discusses emerging trends in marketing, including personalization using customer data, using multiple channels like social media and email for omnichannel marketing, content marketing through blogs and videos, using artificial intelligence to personalize efforts, interactive content like quizzes and games to engage customers, video marketing for demonstrations and events, influencer marketing to reach new customers, and improving customer experience through personalization and feedback.
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Rural marketing involves developing, pricing, promoting, and distributing products and services tailored to rural consumers to satisfy them while achieving organizational goals. It targets the large rural population with rising incomes through strategies like urban to rural, rural to urban, and rural to rural marketing, as seen in HDFC Bank's, HUL's, Coca-Cola's, and other companies' rural campaigns and products. The document discusses the meaning, concept, methods, examples and importance of rural marketing.
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The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
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1.2 MEANING OF MANAGEMENT
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- 2. MARKETING ENVIRONMENT Acc. To philip kotlar , “Marketing environment refers to the external factors and forces that affects the company’s ability to develop and maintain successful relations with customers.
- 3. Types of Marketing Environment 1. Micro Environment 2. Macro Environment
- 4. Micro Environment Consists all those factors which affects market directly. Also known as internal or controllable environment. Organization, Customers , Suppliers, Intermediary, Competition, Market
- 5. Macro Environment Consists all those factors which affects market indirectly . Also known as external or uncontrollable environment. Political factors, Environmental factors , Social factors, Technological factors, Demographic factors, Natural factors
- 6. Thank you