Marketing management

1. BY IBTESHAN ANAM
COURSE- MBA
ROLL. NO. :
MBA33103
SOCIAL
MEDIA
MARKETING

2. WHAT IS SOCIAL MEDIA MARKETING?
SOCIAL MEDIA MARKETING IS A DIGITAL MARKETING STRATEGY THAT USES THE
POWER OF DIFFERENT SOCIAL MEDIA NETWORKS TO ACHEIVE MARKETING AND
BRANDING OBJECTIVES.
• IT IS USED TO GENERATE TRAFFIC ON THE SITE TO INCREASE CUSTOMER BASE.
• THIS PROVIDES AND PLATFORM TO LINK WITH NEW CUSTOMER AND MAINTAIN A
RELATIONSHIP WITH OLDER ONES.
• AS THERE IS AN RAPID INCREASE IN PEOPLE USING SOCIAL MEDIA IT IS AN EFFECTIVE
TOOL FOR MARKETING
• IT IS DYNAMIC IN NATURE AS NEW TRENDS AND STYLES COME UP INSTANTLY.
• IT PROVIDES AN PLATFORM TO DIRECTLY ENGAGE WITH CUSTOMER AND KNOW
THEIR FEEDBACKS TOO.
• EFFICIENT AND EFFECTIVE WAY FOR WIDE MARKETING

3. SOCIAL MEDIA MARKETING TYPES AND
RELATION
IT CAN INVOLVE SEARCH ENGINE OPTIMIZATION (SEO) UNPAID AND PAID UP (SMM)
SEARCH ENGINE
OPTIMIZATION
→FOR SEO IT IS AN UNPAID, ORGANIC
MARKETING STYLE WHERE WE USE
HASHTAGS, KEY WORD OPTIMIZATION,
USING RELEVENT WORDS, REELS , VIRAL
TRENDS TO GET THE MARKETING
DONE.
SOCIAL MEDIA MARKETING
→ SOCIAL MEDIA MARKETING (SMM)
GENERALLY INVOLVES PAID PROMOTIONS
INCLUDING SEO. IN THAT WE TARGET
OUR AUDIENCE AND TRY TO REACH
THEM VIA SOCIAL MEDIA AS YOU CAN
ADJUST WHERE AND TO WHOM YOU
WANT TO TARGET IN SMM AND DO THE
MARKETING ACCORDINGLY.

4. STRATEGY USED IN DESIGNING CAMPAIGN:
• ALIGN SMM GOALS TO CLEAR BUSINESS OBJECTIVES
• LEARN YOUR TARGET CUSTOMER (AGE, LOCATION, INCOME, JOB TITLE,
INDUSTRY, INTERESTS)
• CONDUCT A COMPETITIVE ANALYSIS ON YOUR COMPETITION (SUCCESSES
AND FAILURES)
• AUDIT YOUR CURRENT SMM (SUCCESSES AND FAILURES)
• CREATE A CALENDAR FOR SMM CONTENT DELIVERY
• CREATE BEST-IN-CLASS CONTENT
• TRACK PERFORMANCE AND ADJUST SMM STRATEGY AS NEED
→THE MORE TARGETED SOCIAL MEDIA MARKETING (SMM) STRATEGY IS, THE MORE EFFECTIVE IT WILL BE.
WE USE ANALYTICAL TOOLS TO ANALYSE OUR INSIGHTS AND USE IT.
EXAMPLE: HOOTSUITE (SOCIAL MEDIA MANAGEMENT APPLICATION)

5. FEW WELL KNOWN SOCIAL MEDIA SITES AND
THEIR
SOCIAL MEDIA MARKETING
• RIGHT NOW IT IS ONE OF THE MOST USED SOCIAL MEDIA NETWORK. THE
LARGEST PORTION OF YOUTH AND MIDDLE AGE DEMOGRAPHICS USE THIS.
INSTAGRAM
Target the
prospective
audience via
adjusting age
limit
Creating
relatable and
creative short
reels to reach
maximum
audience.
Using current
scenarios as
memes.
Using short
tail and long
tail keywords
hashtags.
Getting the
product
promoted via
influencers to
get the
product name
in the market

6. FACEBOOK-
IT IS ONE OF THE OLDEST AND POPULAR PLATFORM WHICH CAN BE USED BY
BUSINESSES TO GET IN CONTACT WITH CUSTOMER BASE WITH RELEVANT
INFORMATION AND REACH AUDIENCE BY SMM.
• IT IS ONE OF THE MOST EFFECTIVE MEDIA TO GET THE CUSTOMER‘S TRUST AND
TO BUILD A SOCIAL MEDIA PRESENCE WHERE PEOPLE CAN SEE THEIR
INFORMATION AND GET IN CONTACT WITH THE BUSINESS.
• IT IS NEEDED TO BUILD A FACEBOOK NETWORK FIRST BEFORE CREATING AN
INSTAGRAM ACCOUNT AND GET BOTH OF THEM CONNECTED TO REACH
MAXIMUM AUDIENCE AND MINIMISING TIME, COST WASTAGE.

7. SOME OTHER POPULAR SOCIAL MEDIA
APPLICATIONS FOR SMM
• YOUTUBE
• TWITTER
• SNAPCHAT
• PINTEREST
• TIKTOK
• LINKEDIN
• WORDPRESS
• WHATSAPP

8. TOOLS FOR SOCIAL MEDIA MANAGEMENT
• BUFFER
• HOOTSUITE
• SOCIAL PILOT
• SPROUT SOCIAL
SOME EDITING APPS
• CANVA
• ADOVE PHOTOSHOP
• INSHOTS
• VSCO

9. THANKYOU