3. Direct Channel/Zero Channels
• A direct distribution channel is one where a
company sells directly to the consumer, usually
through their website or retail store.
• Eg: Mail order selling, Internet Selling
4. Indirect Channels
• For a manufacturer, indirect distribution means selling
wholesale to agents or retailers so that they can distribute the
product for you. They store it, display it, and employ the sales
force to put it into the hands of customers. Following are the
different types of channels under Indirect channels: