The document discusses micro and macro environmental factors in marketing. The micro environment consists of factors that directly influence a business such as customers, suppliers, resellers, and competitors. The macro environment includes broader societal and economic factors such as demographics, technology, politics, and the natural environment. Some key micro factors are stability of customer demand, supplier relationships, and intensity of competition. Macro factors discussed include interest rates, technological advances, climate change, and employment laws. The conclusion states that micro factors may require urgent attention while macro influences can have longer term effects on a company's marketing strategy.

1. Sahana T D
1st M.Com
Under the guidance of
Sundar B. N.
Asst. Prof. & Course Co-ordinator
GFGCW, PG Studies in Commerce
Holenarasipura

2. CONTENTS
• Introduction.
• Meaning
• Micro Environment factors
• Macro Environment Factors
• Conclusion
• Bibliography

3. INTRODUCTION
• The Marketing Environment or business
environment is a marketing terms.
• The macro environment is also referred to
as remote
• The Micro environmental factors have a
direct influence on the organization.

4. MEANING
• Micro Environment :
The macro environment is basically the environment
that has a direct impact on your business they have
the ability to influence in micro environment.
• Macro Environment :
The Macro Environment is more general it is the
environment in the economy itself.
It consists of external factors that the company itself
in macro environment

5. Micro environment Factors:
Customers:
 Stability of demand
 Prospects of sale growth
 Relative profitability.
 Intensity of competition
Suppliers
 Key link in the values
 Insurance that your business has the necessary
 Essential determinates in terms

6. Micro environment Factors:
Resellers:
 Promotion
 Sale
 Distribution
 Marketing
 Financial Mediation
Competitions :
 Desire Competition
 Product form competition
 Brand Competition
The General Public
 Public opinion
 Media

8. Macro Environment Factors
Economics Factors
 Interest rates
 Exchange rates
 Recession
 Inflation
 Taxes
 Demand/Supply
Demographic forces:
 Geographic Region Variables
 Education level as a variable
 Age variables that effects business
Technological factors
 Automation
 Internet connectivity
 3D technology
 Wireless charging

9. Natural and physical forces:
 Climate change
 Pollution
 Weather
 Laws that regulate the environments
Political and legal fosters
 Copyright law
 Employment law
 Fraud law
 Import Export law
Social and cultural forces :
 Purchasing habits
 Level of education
 Social classes
 Structure and size of a family
 Different lifestyle

10. Conclusion:
I have tried to figure out what marketing environment is and does marketing
environment the company strategy.
Micro environment influences may demand urgent attention.
Macro environment influences can have a more profound long-term effect on an
organisations marketing.

11. Bibliography:
Topic : Micro and Macro environmental factors in marketing
Micro and Macro Meaning , Factors Retrieved
: http://ww.mageplaza.com/blog/micro-and-macro-factors-affect-your-
buisness.html#micro-environmentsffactors (21/04/2021)
Micro-Environment Factors
(Retrieved http://businessjargons.com/micro-environment.html )) 21/04/2021