Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
Introduction to Digital Life (March 2017)KR_Barker
Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
In its early days the Internet was often referred to as “the wild West” due to the lack of standards governing it. Though the Internet is somewhat more settled these days, one thing that still harkens back to the days of cattle ranchers and train robbers is reputation. In the age of Google, reputations can be ruined by those with genuine grievances and those with grudges alike. Would you know how to defend your reputation or that of your institution should it come under fire? Join Kimberley Barker for a closer look at the good, the bad, and the ugly of life in the reputation economy, and learn about practical steps that you can take to safeguard your good name
Presentation: Librarian for Multimedia Teaching and LearningKR_Barker
The presentation that I gave as part of my interview for the position of Librarian for Multimedia Teaching and Learning, at the Robertson Media Center, at UVA.
The Reputation Economy: Protecting your most valuable asset in the age of GoogleKR_Barker
In its early days the Internet was often referred to as “the wild West” due to the lack of standards governing it. Though the Internet is somewhat more settled these days, one thing that still harkens back to the days of cattle ranchers and train robbers is reputation. In the age of Google, reputations can be ruined by those with genuine grievances and those with grudges alike. Would you know how to defend your reputation or that of your institution should it come under fire? Join Kimberley Barker for a closer look at the good, the bad, and the ugly of life in the reputation economy, and learn about practical steps that you can take to safeguard your good name.
Introduction to Digital Life (March 2017)KR_Barker
Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
In its early days the Internet was often referred to as “the wild West” due to the lack of standards governing it. Though the Internet is somewhat more settled these days, one thing that still harkens back to the days of cattle ranchers and train robbers is reputation. In the age of Google, reputations can be ruined by those with genuine grievances and those with grudges alike. Would you know how to defend your reputation or that of your institution should it come under fire? Join Kimberley Barker for a closer look at the good, the bad, and the ugly of life in the reputation economy, and learn about practical steps that you can take to safeguard your good name
Presentation: Librarian for Multimedia Teaching and LearningKR_Barker
The presentation that I gave as part of my interview for the position of Librarian for Multimedia Teaching and Learning, at the Robertson Media Center, at UVA.
The Reputation Economy: Protecting your most valuable asset in the age of GoogleKR_Barker
In its early days the Internet was often referred to as “the wild West” due to the lack of standards governing it. Though the Internet is somewhat more settled these days, one thing that still harkens back to the days of cattle ranchers and train robbers is reputation. In the age of Google, reputations can be ruined by those with genuine grievances and those with grudges alike. Would you know how to defend your reputation or that of your institution should it come under fire? Join Kimberley Barker for a closer look at the good, the bad, and the ugly of life in the reputation economy, and learn about practical steps that you can take to safeguard your good name.
The Reputation Economy: Safeguarding your most valuable asset in the age o…CMHSL
In its early days the Internet was often referred to as “the wild West” due to the lack of standards governing it. Though the Internet is somewhat more uniform these days, one thing still harkens back to the days of cattle ranchers and train robbers is reputation. In the age of Google, reputations can be ruined by those with genuine grievances and those with grudges alike. Would you know how to defend your reputation or that of your institution should it come under fire? Join Kimberley Barker for a closer look at the good, the bad, and the ugly of life in the reputation economy, and learn about practical steps that you can take to safeguard your good name.
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...Robert Starks Jr
This presentation provides Career Services staff in the Private Postsecondary sector of Higher Education 5 practical ways to leverage social media to optimize their ability to achieve their expected Career Center results.
These methods allow Career Services professionals ways to better serve students and Alumni, enhance professional development, improve constituent engagement, optimize employment rate (placement) reporting, improve research ability, and model and teach 10 basic steps towards establishing, measuring, and monitoring an online personal brand.
This was a presentation given at the 45th Annual Arizona Private School Association, a session at the 2012 APSCU Convention, and other private career services training sessions.
Who is your Social Media Self? College Student Motivation and Vulnerability O...Paul Brown
Originally presented at Boston University in December of 2016 as a part of a digital technology and higher education speaker series. Presents my original research on social and digital technology and college students.
Webinar: 10 Things to Include in Every Social Media PolicyCase IQ
In a free webinar hosted by i-Sight, Sharlyn Lauby, SPHR, CPLP and President at ITM Group shared 10 practical tips to consider in developing your social media policy.
You can view the webinar recording by visiting: http://i-sight.com/webinar-10-things-to-include-in-every-social-media-policy/
Extending Your Voice Online: Navigating the Social WebSara Holoubek
Sara Holoubek's presentation on the the Social Web as part of the Woodhull dinner series.
From blogging to facebook to twitter, self-publication has never been more accessible to the general public. However, most of these powerful tools don't come with instructions. Learn best practices for extending your voice, building your platform and creating a personal brand.
At the 2011 Polish IA Summit, I examine big changes in optimizing for search engines.
We now know that Google is not infallible (seems that companies are easily able to game the PR system) or t all knowing (seems it takes a competitor with a friend at the New York Times to reveal said PR gaming). We also found out that Google can be capricious with blanket suppression of content from certain sites regardless of whether users find it relevant.
This presentation looks at search optimization tools ant tactics that work regardless of these changes and how to keep the site optimized.
20110427 ARMA Houston Keynote Records Management 2.0Jesse Wilkins
This luncheon keynote at the ARMA Houston Spring Seminar introduced Web 2.0 concepts and issues and provided attendees with specific steps for managing social content as part of the records program.
The Reputation Economy: Safeguarding your most valuable asset in the age o…CMHSL
In its early days the Internet was often referred to as “the wild West” due to the lack of standards governing it. Though the Internet is somewhat more uniform these days, one thing still harkens back to the days of cattle ranchers and train robbers is reputation. In the age of Google, reputations can be ruined by those with genuine grievances and those with grudges alike. Would you know how to defend your reputation or that of your institution should it come under fire? Join Kimberley Barker for a closer look at the good, the bad, and the ugly of life in the reputation economy, and learn about practical steps that you can take to safeguard your good name.
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...Robert Starks Jr
This presentation provides Career Services staff in the Private Postsecondary sector of Higher Education 5 practical ways to leverage social media to optimize their ability to achieve their expected Career Center results.
These methods allow Career Services professionals ways to better serve students and Alumni, enhance professional development, improve constituent engagement, optimize employment rate (placement) reporting, improve research ability, and model and teach 10 basic steps towards establishing, measuring, and monitoring an online personal brand.
This was a presentation given at the 45th Annual Arizona Private School Association, a session at the 2012 APSCU Convention, and other private career services training sessions.
Who is your Social Media Self? College Student Motivation and Vulnerability O...Paul Brown
Originally presented at Boston University in December of 2016 as a part of a digital technology and higher education speaker series. Presents my original research on social and digital technology and college students.
Webinar: 10 Things to Include in Every Social Media PolicyCase IQ
In a free webinar hosted by i-Sight, Sharlyn Lauby, SPHR, CPLP and President at ITM Group shared 10 practical tips to consider in developing your social media policy.
You can view the webinar recording by visiting: http://i-sight.com/webinar-10-things-to-include-in-every-social-media-policy/
Extending Your Voice Online: Navigating the Social WebSara Holoubek
Sara Holoubek's presentation on the the Social Web as part of the Woodhull dinner series.
From blogging to facebook to twitter, self-publication has never been more accessible to the general public. However, most of these powerful tools don't come with instructions. Learn best practices for extending your voice, building your platform and creating a personal brand.
At the 2011 Polish IA Summit, I examine big changes in optimizing for search engines.
We now know that Google is not infallible (seems that companies are easily able to game the PR system) or t all knowing (seems it takes a competitor with a friend at the New York Times to reveal said PR gaming). We also found out that Google can be capricious with blanket suppression of content from certain sites regardless of whether users find it relevant.
This presentation looks at search optimization tools ant tactics that work regardless of these changes and how to keep the site optimized.
20110427 ARMA Houston Keynote Records Management 2.0Jesse Wilkins
This luncheon keynote at the ARMA Houston Spring Seminar introduced Web 2.0 concepts and issues and provided attendees with specific steps for managing social content as part of the records program.
Why Tennis Balls Bounce Differently In Different SurfacesAce Surfaces, Inc
Do you know why a single player finds it difficult to become the best in all types of court surfaces? It's only because the tennis balls bounce differently in different surfaces. The shot selection, strategy, tactics, and stroke mechanics all varies; so the player needs to learn all of them extensively to achieve success in all types of surfaces.
Experiencia significativa en la enseñanza de textos narrativos cortos,concretamente mito y leyenda, incluye estrategias encaminadas a cimentar de mejor forma,los conocimientos y procesos de creación de este tipo de textos.
Compliance with HIPAA and its Administrative Simplification Provisions (e.g., the Security Rule, Privacy Rule, and Breach Notification Rule) can be tricky. Here's 4 questions and answers that make compliance more manageable.
The Hive Think Tank: Machine Learning at Pinterest by Jure LeskovecThe Hive
Machine learning is at the core of Pinterest. Pinterest personalizes and ranks 1B+ pins, 700+ million boards for 100M+ users all over the world, using data gathered from collaborative filtering, user curation, web crawling, and more. At Pinterest we model relationships between pins, handle cold-start problems and deal with real-time recommendations.
In this presentation Jure gave an overview of the problems and effective solutions developed at Pinterest. He focused on systems and effective engineering choices made to enable productive machine learning development and enable multiple engineers effectively develop, test, and deploy machine-learned models.
Evaluating the use of search engines and social Media todaySimeon Bala
Search engines are an essential tool for any marketer or researcher who needs to quickly find relevant information. It is no surprise that they can be used to obtain a variety of different types of data.
In the past, search engines were just a means of accessing information that had been collected and cataloged by humans. But today they are also a tool for collecting data themselves.
This presentation was given to evaluate the impact of social engines and mobile devices today.
The presentation contain idea and tips on how to live online. Google and Facebook were used as case study as they are the biggest.
Presentation was done by Simeon Bala
9jaoncloud.com.ng
publicopinion.org.ng
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
Elisabeth (@elisabethos) is a veteran in the search engine marketing industry, having worked as an SEO consultant and search marketing analyst since 1999. As the Executive Features Editor for Search Engine Land, she is responsible for managing all editorial content from guest contributors and daily articles from expert columnists.
To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com
Presented to a group of interior design professionals in Mountain View, CA hosted by Doreen Yun of Windows & Beyond.
This is a followup presentation to one I did back in the Spring - it has updated tools and I hope you find them valuable and useful!
Drinking from the Digital Data Fire HoseGigi Johnson
Digital change expert Dr. Gigi Johnson, Executive Director of the Maremel Institute, will share on April 17, 2014, this webinar with the US Department of Housing and Urban Development's OCIO Learning Sessions online. She will discuss five (5) steps to both grow and simplify how we can use abundant data to make better daily and strategic decisions. She will address questions such as: How can I use the data that I can get now at a reasonable price with reasonable use of time to help my work thrive? How can I find ways to SAVE time and energy around data? How can I have the right data when I need it for decisions? and Can I create systems and structures to make this daunting task a little simpler? These slides share the content planned for this event. More information can be found at http://portal.hud.gov/hudportal/HUD?src=/press/multimedia/videos.
Inbound Marketing Conference 2016 SummaryJimmy Smith
Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
Eating an elephant: how to build an integrated digital strategy one bite at a...@chrisboyer LLC
Getting healthcare organizations to embrace digital can sometimes be challenging. But often attempting to create a fully integrated digital strategy can be almost impossible - particularly in regulated (and conservative) hospital and health care organizations. Learn basic steps on how to create a vision, execute change to allow a robust implementation of digital that includes a website, social media, SEO, PPC and SEM, online reputation management, email and marketing automation and customer relationship management (CRM) databases.
Great tips, resources, best practices and how-to's on Internet Marketing and Interactive Media esp. to plan launch and grow a wildly successful business.
Similar to Introduction to Digital Life (October 2016) (20)
ACCA Version of AI & Healthcare: An Overview for the CuriousKR_Barker
This is the version of my AI & Healthcare class that I presented to attendees of the Association of Cancer Center Administrators' 2024 annual conference in Philadelphia.
AI is widely utilized in healthcare. This presentation provides a friendly introduction to the topic for librarians, health professionals, and anyone with an interest in the topic. Attendees will come away informed about the field’s history, conversant with definitions of important concepts, an understanding of how AI can become biased (and what that means for patients), and familiar with some of the many ways that AI is currently being used in healthcare.
AI and Healthcare: An Overview (January 2024)KR_Barker
Use this presentation to:
- learn about the historical roots of AI
- learn about major events in the AI timeline
- get an overview of some of the ways that AI is being used now in healthcare to facilitate provider-patient communication, mine medical records, assess patients, predict illness, suggest treatments, enable patient monitoring
This presentation is updated for early 2024 and addresses AI's use in the creation of dis/misinformation and deepfakes, as well as the bias inherent in AI, brought on by the data sets used to train it.
Bias in Healthcare: An Evidence-Based OverviewKR_Barker
Bias can be both conscious and unconscious, and affects all areas of life including healthcare, with unfortunate (and sometimes deadly) consequences for patients. Join Kimberley for an evidence-based exploration of this topic which will include learning about biases in several different areas (sexual identity, physical weight, race, socioeconomic status, education, age, and disability), defining the scale of the problem, and how some in healthcare are working to combat bias and improve outcomes for patients.
From traffic routing to self-driving cars, Alexa to Siri, AI’s reach is extending into all areas of life, including healthcare. Join Kimberley Barker, MLIS, to learn more about how AI is being used now, and will be used in the near future, to facilitate provider-patient communication, mine medical records, assess patients, predict illness, suggest treatments, and so much more. This class is freshly updated for 2023 and also includes a section on the bias inherent in AI, which impacts the kind of treatment that patients receive.
From the link between worsening air quality and increasing respiratory illness- to the damage of increasingly powerful storms on healthcare facilities- to the link between a rapidly warming Earth and infectious diseases- to the negative effects on mental health, the changing climate is affecting humanity. Join Kimberley for an evidence-based overview of the topic to learn more about current challenges, what needs to be done to best meet changing needs, which groups are most impacted, and how some groups are approaching those challenges.
From traffic routing to self-driving cars, Alexa to Siri, AI’s reach is extending into all areas of life, including healthcare. Join Kimberley to learn more about how AI is being used now, and will be used in the near future, to facilitate provider-patient communication, mine medical records, assess patients, predict illness, suggest treatments, and so much more. This class is freshly updated for 2023 and also includes a section on the bias inherent in AI, which impacts the kind of treatment that patients receive.
From traffic routing to self-driving cars, Alexa to Siri, AI’s reach is extending into all areas of life, including healthcare. Join Kimberley to learn more about how AI is being used now, and will be used in the near future, to facilitate provider-patient communication, mine medical records, assess patients, predict illness, suggest treatments, and so much more.
Climate Change & Its Effects on Healthcare: an Evidenced-Based OverviewKR_Barker
From the link between worsening air quality and increasing respiratory illness- to the damage of increasingly powerful storms on healthcare facilities- to the link between a rapidly warming Earth and infectious diseases- to the negative effects on mental health, the changing climate is affecting humanity. Join Kimberley for an evidence-based overview of the topic to learn more about current challenges, what needs to be done to best meet changing needs, and how some groups are approaching those challenges.
Kimberley Barker created this presentation for the University of Virginia's School of Medicine's Office of Faculty Development's Continuing Medical Education program; this is an updated (2021) version of the original.
This presentation provides both an overview of the history of artificial intelligence, as well as a look at how AI is impacting healthcare now- and how it will impact it in the near future.
This presentation was created by Kimberley R, Barker, MLIS.
In its early days, Twitter was considered useless as an outlet for professional activities. However, as more and more professionals joined the platform, its usefulness as a tool for professional networking, information-sharing, discussion, and self-marketing became clear. Join Elaine and Kimberley as they explore the ways in which Twitter can help you more clearly define your professional online self.
Altmetrics: the movement, the tools, and the implicationsKR_Barker
Measuring scholarly impact has traditionally been tied to the calculation of a scholarly article’s number of citations and the Impact Factor of its journal. Today, however, scholarly contributions take many forms: computer code, data sets, blog postings, tweets, practice guidelines and beyond. As the products of research evolve, so will the way in which credit is measured. This class will provide an overview of “altmetrics”, the movement to assess influence of both traditional and non-traditional scholarly contributions. We will define altmetrics, discuss why it is important in today’s digital scholarly environment, and demonstrate tools available to measure influence. After completing this course, the learner will be able to define altmetrics and compare it to traditional forms of measuring scholarly impact; name examples of scholarly contributions that are alternatives to traditional methods (e.g. datasets, blog postings, tweets, etc.); name examples of alternative means of measuring scholarly contributions (e.g. download counts, tweets about, etc.); discuss why today’s online, social environment necessitates a change in the way scholarly contributions are measured; name resources to learn more about altmetrics such as altmetrics.org; and name tools to measure alternative scholarly contributions such as Altmetric.com, Impact Story, Plum Analytics, etc.
Net Neutrality:how its elimination might impact patients & healthcareKR_Barker
Net Neutrality is the principle that all Internet service providers should enable equal access to all content found on the web, regardless of its source. As the government considers whether to do away with net neutrality, it’s important to think about how the elimination of this principle might impact patients and healthcare, in areas including: telemedicine; remote monitoring; access to cloud-based EHRs; addressing health disparities; encouraging digitally-based healthcare innovation; and patient access to online health content such as articles and videos.
Kimberley R. Barker
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
Follow us on: Pinterest
Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
Exploring Ancient Mysteries Visions of Atlantis.pptx
Introduction to Digital Life (October 2016)
1. Introduction to Digital Life
Kimberley R. Barker, MLIS
Librarian for Digital Life
@KR_Barker
Kimberley@virginia.edu
2. Learning Objectives
• Learn to define digital life
• Learn about digital identity
• Learn about how Google works
• Learn about reputation management
• Learn about digital privacy & security
• Learn about personal branding
3. Digital Life
“A personal, professional, financial, and social
inhabitation of the digital world via
investments of time, talent, and money.”
- Kimberley R. Barker
Image credit: Microsoft
4. Digital life: how did it become
possible and popular?
• The Internet
• Cost of technology lowered
– Home computers; records put online; databases
created
• Smartphones
• Music, calendar, GPS, apps (banking, etc)
• The Internet of Things
–Fitbits; smart refrigerators; heartrate-monitoring
clothes generating massive amounts of data
5. Your own habits
• How many of you Google the following?
– Job candidates
– Potential employers
– Dates
– Children’s friends/counselors/teachers
– Healthcare Providers
– Products
– Hotels
– Restaurants
• How much are you influenced by what you find?
6. Digital Identity
• Property values
• Current & past addresses
• Your alma mater
• Place of employment (past & present)
• Charitable contributions
7. Digital Identity
• Information about your family
• Endorsements
• Obituaries
• Anything you’ve not protected on
social media
8. Digital Identity:
What’s yours?
• What would people find if they Googled you?
• Have you Googled yourself?
• If so, did anything surprise you?
• Were you happy with what you found?
• What do your search results say about you?
• What could your worst enemy do with those
results?
10. Reputation Management:
The Three-Fold Understanding
• Understanding the reputation economy
• Understanding how Google works
• Understanding how to establish, monitor,
and maintain your online reputation
11. Reputation Management:
“The reputation economy”
• Refers to the way in which the standing of a
product/person/institution/business is
shaped by the contributions of customers
– Review sites (RateMD, Angie’s List)
– News coverage
– Social media platforms
15. Why are we about to view eight
slides about how Google works?
• If you understand how it, you will
understand how to:
– Positively increase your online presence
– Monitor your reputation
– Formulate a basic reputation restoration plan
– Understand when you need to seek professional
help
16. How Google works (1 of 7)
• Google is comprised of three distinct parts
– Googlebot
– Indexer
– Query processor
• Each part has its own specific and unique function.
17. How Google works (2 of 7)
• Googlebot
– Composed of 1000’s of computers engaged
in parallel processing:
• Requests & retrieves 1000’s of different pages
simultaneously; does this two ways
– “Add URL” forms
– Find links via web crawling
» Fresh crawls
» Deep crawls
18. How Google works (3 of 7)
• Indexer
– Receives full texts of pages from Googlebot;
stores them in databases
– Index sorts search terms alphabetically
• Ignores “stop words”
• Converts all text to lower-case
– Each entry in index stores list of documents
with that search term and also the location
within the text of that search term
19. How Google works (4 of 7)
• Query processor
Multiple parts
•Search box
•“engine” that evaluates
searches & matches to
relevant documents
•Results formatter
21. How Google works (6 of 7)
(It’s a popularity contest… sort of)
• PageRank
– Link analysis algorithm
– Page with higher rank displays higher in results
list
– Google uses over 100 factors to determine rank
– How is PR calculated?
• Basically, the more times that a page is linked to
determines its PR
– Built from this algorithm, which is used iteratively:
» PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))
23. Hummingbird
• Google replaced its algorithm in August 2013
• The preceding seven slides are still valid
• Hummingbird is semantic; i.e., based on
natural language queries
– Conversational search technology
– Uses Google’s Knowledge Graph
• Google is looking towards future
– 60% of Americans access Internet on mobile
device
– Spoken searches
24. Mobile-Friendly Update
• April 21, 2015
– Mobile-friendliness
• Tappable buttons
• Easy to navigate from a small screen
• Important information front & center
– Mobile speed
– Desktop speed
28. Professional Social Networks
for Clinicians & Researchers
• SERMO
• Doximity
• QuantiaMD
• Figure1
• OrthoMind
• Student Doctors Network
• MomMD
• *ORCID ID
29. Googling among employers
is on the rise
• 60 % of employers use social networking sites
to research job candidates
• 41 % of employers say they use social
networking sites to research current employees
• 32 % use search engines to check up on current
employees
• 26 % have found content online that has caused
them to reprimand or fire an employee.
32. Safeguarding your Digital Life:
privacy
• Privacy describes “the way in which we
gather, store, use, share, and delete data…
helps us to understand what is permissible
and inappropriate with regards to our usage
of data. ”
33. Safeguarding your Digital Life :
security
Information security relates to “the
confidentiality, integrity and access to data.
Information security is born from the
technological and procedural controls that we
place around our data to achieve these goals.”
36. Keep in mind…
• Free wifi isn’t free- you’re paying with your
personal information
• Frequently review your privacy settings on all
social media platforms
• Build strong passwords; change them
regularly
38. Personal Branding
“Personal branding is essentially the ongoing
process of establishing a prescribed image
or impression in the mind of others about an
individual, group or organization.”
- Los Ellis
46. Personal Branding
• What was your reaction to each logo?
– What did you feel when you saw them?
• Did you recognize them all?
• How much are each of the organizations
part of your daily life?
• How loyal are you to them?
48. Personal Branding:
Key Takeaways
• Establish yourself on at least two social
media platforms; post 2-3 times/week
• Have a high-quality photo of yourself on all
of your digital real estate
• Monitor your presence & reputation
49. Resources
• “The Meaning of Digital Life”
– https://theartofadvice.com/2015/08/17/the-
meaning-of-digital-life/
• “Digital Life in 2025”
http://www.pewinternet.org/2014/03/11/
digital-life-in-2025/
50. Resources
• “Rising Use of Social & Mobile in Healthcare”
– http://mashable.com/2012/12/18/social-media-mobile-
healthcare/
• “Social Media and Health Care Professionals:
Benefits, Risks, and Best Practices”
– https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4103576/
• The Pew Research Center: Internet, Science, and Tech
• http://www.pewinternet.org/
51. Resources
• “Number of Employers Using Social Media to Screen
Candidates…”
– http://www.prnewswire.com/news-releases/number-of-
employers-using-social-media-to-screen-candidates-has-
increased-500-percent-over-the-last-decade-
300258537.html
• “The Reputation Economy: Managing Your Online
Identity in the Age of Google”
– http://www.slideshare.net/KR_Barker/the-reputation-
economy-june-2016
52. Resources
• “The History of Personal Branding”
– https://www.socialfresh.com/history-of-
personal-branding/
• Introduction to Personal Branding
• https://www.coursera.org/learn/personal-
branding/home/welcome
• “The Quickest Way to Annoy a Privacy Pro”
• http://www.csoonline.com/article/3086079/security/the-
quickest-way-to-annoy-a-privacy-pro.html