Introduction to Digital Life (March 2017)KR_Barker
Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
Introduction to Digital Life (October 2016)KR_Barker
Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
In its early days the Internet was often referred to as “the wild West” due to the lack of standards governing it. Though the Internet is somewhat more settled these days, one thing that still harkens back to the days of cattle ranchers and train robbers is reputation. In the age of Google, reputations can be ruined by those with genuine grievances and those with grudges alike. Would you know how to defend your reputation or that of your institution should it come under fire? Join Kimberley Barker for a closer look at the good, the bad, and the ugly of life in the reputation economy, and learn about practical steps that you can take to safeguard your good name
Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
The Reputation Economy: Protecting your most valuable asset in the age of GoogleKR_Barker
In its early days the Internet was often referred to as “the wild West” due to the lack of standards governing it. Though the Internet is somewhat more settled these days, one thing that still harkens back to the days of cattle ranchers and train robbers is reputation. In the age of Google, reputations can be ruined by those with genuine grievances and those with grudges alike. Would you know how to defend your reputation or that of your institution should it come under fire? Join Kimberley Barker for a closer look at the good, the bad, and the ugly of life in the reputation economy, and learn about practical steps that you can take to safeguard your good name.
Introduction to Digital Life (March 2017)KR_Barker
Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
Introduction to Digital Life (October 2016)KR_Barker
Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
In its early days the Internet was often referred to as “the wild West” due to the lack of standards governing it. Though the Internet is somewhat more settled these days, one thing that still harkens back to the days of cattle ranchers and train robbers is reputation. In the age of Google, reputations can be ruined by those with genuine grievances and those with grudges alike. Would you know how to defend your reputation or that of your institution should it come under fire? Join Kimberley Barker for a closer look at the good, the bad, and the ugly of life in the reputation economy, and learn about practical steps that you can take to safeguard your good name
Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
The Reputation Economy: Protecting your most valuable asset in the age of GoogleKR_Barker
In its early days the Internet was often referred to as “the wild West” due to the lack of standards governing it. Though the Internet is somewhat more settled these days, one thing that still harkens back to the days of cattle ranchers and train robbers is reputation. In the age of Google, reputations can be ruined by those with genuine grievances and those with grudges alike. Would you know how to defend your reputation or that of your institution should it come under fire? Join Kimberley Barker for a closer look at the good, the bad, and the ugly of life in the reputation economy, and learn about practical steps that you can take to safeguard your good name.
Presentation: Librarian for Multimedia Teaching and LearningKR_Barker
The presentation that I gave as part of my interview for the position of Librarian for Multimedia Teaching and Learning, at the Robertson Media Center, at UVA.
Altmetrics: the movement, the tools, and the implicationsKR_Barker
Measuring scholarly impact has traditionally been tied to the calculation of a scholarly article’s number of citations and the Impact Factor of its journal. Today, however, scholarly contributions take many forms: computer code, data sets, blog postings, tweets, practice guidelines and beyond. As the products of research evolve, so will the way in which credit is measured. This class will provide an overview of “altmetrics”, the movement to assess influence of both traditional and non-traditional scholarly contributions. We will define altmetrics, discuss why it is important in today’s digital scholarly environment, and demonstrate tools available to measure influence. After completing this course, the learner will be able to define altmetrics and compare it to traditional forms of measuring scholarly impact; name examples of scholarly contributions that are alternatives to traditional methods (e.g. datasets, blog postings, tweets, etc.); name examples of alternative means of measuring scholarly contributions (e.g. download counts, tweets about, etc.); discuss why today’s online, social environment necessitates a change in the way scholarly contributions are measured; name resources to learn more about altmetrics such as altmetrics.org; and name tools to measure alternative scholarly contributions such as Altmetric.com, Impact Story, Plum Analytics, etc.
The Reputation Economy: Safeguarding your most valuable asset in the age o…CMHSL
In its early days the Internet was often referred to as “the wild West” due to the lack of standards governing it. Though the Internet is somewhat more uniform these days, one thing still harkens back to the days of cattle ranchers and train robbers is reputation. In the age of Google, reputations can be ruined by those with genuine grievances and those with grudges alike. Would you know how to defend your reputation or that of your institution should it come under fire? Join Kimberley Barker for a closer look at the good, the bad, and the ugly of life in the reputation economy, and learn about practical steps that you can take to safeguard your good name.
Teaching information: from Google Search to Big DataMartin Patrick
The Internet is the biggest store of information the world has ever known and will be more and more central to eco- nomic activity in the future. All this information and activity comes at a price: surveys routinely show that employers are underwhelmed by young people’s information skills. In this session we will explore web-based resources that can help students better master information technology and skills us- ing resources freely available online. Together we will talk about ideas to use these resources to augment curricula, and
briefly explore the next big thing in information: Big Data.
Eight Proven Content Creation & Marketing Strategies with Case StudiesGold and Silver Online
This presentation shows key ways to create content easily and systematically, even if you don't consider yourself a writer, using eight content creation & marketing strategies. These were proven using a city-based blog, which is now a full fledged publication. In this session, you'll learn how one hyper local event website grew from one contributor to 25 and from zero traffic to 23,000 visitors a month, and is now syndicated by sites like Pegasus News. This is not a Social Media 101 class.
Here are some other specifics you'll learn:
- The Four Pillars of Online Marketing
- Five Goals to Have with Every Post
- Eight Tools for Benchmarking, Monitoring & Measuring Success
- Six Ways to Blog with More Authority & Credibility
We'll dig deeper in the second half of this session and get into the specifics of how to find others who will create content and market it for you, small tweaks you can make for SEO, and get into some case studies that show the results of these strategies.
More specifically you'll learn:
- Six Maximum SEO Power Positions for Your Keyword Targets
- How to Actively Recruit & Pitch Guest Bloggers
- Five things to consider when creating backlinks
- Three case studies of traffic attraction using these eight strategies
Webinar: 10 Things to Include in Every Social Media PolicyCase IQ
In a free webinar hosted by i-Sight, Sharlyn Lauby, SPHR, CPLP and President at ITM Group shared 10 practical tips to consider in developing your social media policy.
You can view the webinar recording by visiting: http://i-sight.com/webinar-10-things-to-include-in-every-social-media-policy/
Who is your Social Media Self? College Student Motivation and Vulnerability O...Paul Brown
Originally presented at Boston University in December of 2016 as a part of a digital technology and higher education speaker series. Presents my original research on social and digital technology and college students.
Extending Your Voice Online: Navigating the Social WebSara Holoubek
Sara Holoubek's presentation on the the Social Web as part of the Woodhull dinner series.
From blogging to facebook to twitter, self-publication has never been more accessible to the general public. However, most of these powerful tools don't come with instructions. Learn best practices for extending your voice, building your platform and creating a personal brand.
Great tips, resources, best practices and how-to's on Internet Marketing and Interactive Media esp. to plan launch and grow a wildly successful business.
Changing Learners' Lives: Stories from the Front Lines of Online EducationKR_Barker
Kimberley Barker, MLIS, and Kristin Palmer, Ph.D., present stories shared by learners in Kimberley's MOOC "Introduction to Personal Branding", which launched in October 2015. Barker and Palmer also share the qualities which have made the MOOC successful, and explain how any instructor (whether teaching in a virtual or face-to-face environment) can utilize them to engage, challenge, and support students.
Presentation: Librarian for Multimedia Teaching and LearningKR_Barker
The presentation that I gave as part of my interview for the position of Librarian for Multimedia Teaching and Learning, at the Robertson Media Center, at UVA.
Altmetrics: the movement, the tools, and the implicationsKR_Barker
Measuring scholarly impact has traditionally been tied to the calculation of a scholarly article’s number of citations and the Impact Factor of its journal. Today, however, scholarly contributions take many forms: computer code, data sets, blog postings, tweets, practice guidelines and beyond. As the products of research evolve, so will the way in which credit is measured. This class will provide an overview of “altmetrics”, the movement to assess influence of both traditional and non-traditional scholarly contributions. We will define altmetrics, discuss why it is important in today’s digital scholarly environment, and demonstrate tools available to measure influence. After completing this course, the learner will be able to define altmetrics and compare it to traditional forms of measuring scholarly impact; name examples of scholarly contributions that are alternatives to traditional methods (e.g. datasets, blog postings, tweets, etc.); name examples of alternative means of measuring scholarly contributions (e.g. download counts, tweets about, etc.); discuss why today’s online, social environment necessitates a change in the way scholarly contributions are measured; name resources to learn more about altmetrics such as altmetrics.org; and name tools to measure alternative scholarly contributions such as Altmetric.com, Impact Story, Plum Analytics, etc.
The Reputation Economy: Safeguarding your most valuable asset in the age o…CMHSL
In its early days the Internet was often referred to as “the wild West” due to the lack of standards governing it. Though the Internet is somewhat more uniform these days, one thing still harkens back to the days of cattle ranchers and train robbers is reputation. In the age of Google, reputations can be ruined by those with genuine grievances and those with grudges alike. Would you know how to defend your reputation or that of your institution should it come under fire? Join Kimberley Barker for a closer look at the good, the bad, and the ugly of life in the reputation economy, and learn about practical steps that you can take to safeguard your good name.
Teaching information: from Google Search to Big DataMartin Patrick
The Internet is the biggest store of information the world has ever known and will be more and more central to eco- nomic activity in the future. All this information and activity comes at a price: surveys routinely show that employers are underwhelmed by young people’s information skills. In this session we will explore web-based resources that can help students better master information technology and skills us- ing resources freely available online. Together we will talk about ideas to use these resources to augment curricula, and
briefly explore the next big thing in information: Big Data.
Eight Proven Content Creation & Marketing Strategies with Case StudiesGold and Silver Online
This presentation shows key ways to create content easily and systematically, even if you don't consider yourself a writer, using eight content creation & marketing strategies. These were proven using a city-based blog, which is now a full fledged publication. In this session, you'll learn how one hyper local event website grew from one contributor to 25 and from zero traffic to 23,000 visitors a month, and is now syndicated by sites like Pegasus News. This is not a Social Media 101 class.
Here are some other specifics you'll learn:
- The Four Pillars of Online Marketing
- Five Goals to Have with Every Post
- Eight Tools for Benchmarking, Monitoring & Measuring Success
- Six Ways to Blog with More Authority & Credibility
We'll dig deeper in the second half of this session and get into the specifics of how to find others who will create content and market it for you, small tweaks you can make for SEO, and get into some case studies that show the results of these strategies.
More specifically you'll learn:
- Six Maximum SEO Power Positions for Your Keyword Targets
- How to Actively Recruit & Pitch Guest Bloggers
- Five things to consider when creating backlinks
- Three case studies of traffic attraction using these eight strategies
Webinar: 10 Things to Include in Every Social Media PolicyCase IQ
In a free webinar hosted by i-Sight, Sharlyn Lauby, SPHR, CPLP and President at ITM Group shared 10 practical tips to consider in developing your social media policy.
You can view the webinar recording by visiting: http://i-sight.com/webinar-10-things-to-include-in-every-social-media-policy/
Who is your Social Media Self? College Student Motivation and Vulnerability O...Paul Brown
Originally presented at Boston University in December of 2016 as a part of a digital technology and higher education speaker series. Presents my original research on social and digital technology and college students.
Extending Your Voice Online: Navigating the Social WebSara Holoubek
Sara Holoubek's presentation on the the Social Web as part of the Woodhull dinner series.
From blogging to facebook to twitter, self-publication has never been more accessible to the general public. However, most of these powerful tools don't come with instructions. Learn best practices for extending your voice, building your platform and creating a personal brand.
Great tips, resources, best practices and how-to's on Internet Marketing and Interactive Media esp. to plan launch and grow a wildly successful business.
Changing Learners' Lives: Stories from the Front Lines of Online EducationKR_Barker
Kimberley Barker, MLIS, and Kristin Palmer, Ph.D., present stories shared by learners in Kimberley's MOOC "Introduction to Personal Branding", which launched in October 2015. Barker and Palmer also share the qualities which have made the MOOC successful, and explain how any instructor (whether teaching in a virtual or face-to-face environment) can utilize them to engage, challenge, and support students.
Wie sich ein Gamification-Programm umsetzen lässt, ist Thema der Präsentation von Multichannel Interaction Designer Claus Stachl von foryouandyourcustomers aus Wien. Welches Ziel verfolge ich mit einem Spiel, wie sehen sinnvolle Regeln aus und wie wird ein nachhaltiges Belohnungssystem für die Teilnehmer entworfen etc.
Embrace UX and adapt your evaluation methods accordingly (CanUX 2015 - short ...Carine Lallemand
Short talk presented at the CanUX 2015 conference (Ottawa).
"Embrace UX and adapt your evaluation methods accordingly!"
Carine Lallemand, University of Luxembourg
Was ist Gamification, wie funktioniert es und wie kann ein Unternehmen davon profitieren, das erklärt Peter Zwyssig, Geschäftsführer von foryouandyourcustomer Zürich, in seiner Präsentation. Für den Multichannel-Berater liefert das Thema des Tages einen wertvollen Beitrag im Umgang mit Kunden, Mitarbeitenden, Partner etc., dessen Einsatz jedes Unternehmen prüfen sollte.
Dass sich eine Investition in Gamification lohnt, das versucht Scott Schnaars (Badgeville) anhand verschiedener Beispiele erfolgreicher Gamification-Programme zu zeigen. »Heutzutage tun die Kunden nicht das, was ich mir als Unternehmen wünsche, also muss ich ihr Verhalten ändern, um Waren zu verkaufen und sie an mich zu binden und genau das gelingt mir mit Hilfe von Gamification«, ist sich Schnaars sicher.
Data driven mobile UX - UX insight 2017, uxinsight.nlJorden Lentze
Great design needs great insights based on qualitative and quantitative data. And you need to use a/b testing to validate the end result. As 70% of a/b tests have no or negative results, the chance of impactless design is to too high for you not to a/b test.
What is Means to be Strategic and Create Value (UX Strat Summit, SF 2014)Nathan Shedroff
Designers are already inherently connected to strategy. They just need to know how to get into the room. Note: the talking points in the notes field isn't a full transcript. They're mostly just notes for myself while presenting.
UX insight 2017 Keynote - Insightful UX methods, from research to practiceCarine Lallemand
Opening keynote talk at UX insight 2017 (Utrecht, NL) by Dr Carine Lallemand (University of Luxembourg).
Insightful UX methods - from research to practice
Abstract: While UX practitioners are working hard at the front to design better products or services, scientists work in the shadows to develop a myriad of novel and highly valuable theories and methods.
During this talk, you will discover this ever-growing UX toolbox that could greatly support you in collecting richer, insightful and more valid data. We will also show you how your daily UX research practices can be backed up and enriched by scientific research on human experience.
If you’re not yet convinced that academia might be relevant for practice, you’ll be excited to discover that together we have the power to better understand users in order to design desirable experiences, create business value and societal impact. Get inspired by concrete methodological examples and boost the value of your upcoming projects!
UX STRAT 2016 - Ensuring Validity in Strategic UX Research MethodsCarine Lallemand
Conference presented at the UX Strat Europe 2016 conference in Amsterdam by Dr. Carine Lallemand (University of Luxembourg).
Abstract:
While conducting UX research, we make several conclusions that will in turn provide the foundation for our UX strategy. But what if these inferences happen to be wrong, based on invalid findings and false beliefs? How critically would this impact your organization and projects? How can you safeguard a UX strategy by ensuring the quality of research conclusions?
There might be numerous threats to validity in UX research, some of which might depend on the method used or the way it is used. A method is only a guide to action that needs to be configured, adapted, and complemented to match specific project requirements. To be successful, it is essential to ensure validity in strategic UX research methods. Failing to do so is taking the risk to base strategic decisions on false beliefs. In this talk, we will therefore see how to tackle validity issues and make the most out of UX research to stand out from the crowd by delivering value and differentiation. Through the presentation of validated cutting edge UX methods and business cases, you will be able to spot opportunities for improvement in your UX strategy!
Questionnaire d'évaluation UX AttrakDiff - version françaiseCarine Lallemand
Présentation de la version française du questionnaire AttrakDiff pour l'évaluation de l'expérience utilisateur (UX), validée par l'étude de Lallemand et al. (2015).
Lallemand, C., Koenig, V., Gronier, G., & Martin, R. (2015). Création et validation d’une version française du questionnaire AttrakDiff pour l’évaluation de l’expérience utilisateur des systèmes interactifs, Revue Européenne de Psychologie Appliquée. doi:10.1016/j.erap.2015.08.002
Customer Experience is an evolution within many organizations. To improve your execution you need viable strategies which can enhance your operations from an interaction perspective. This will give you powerful insight and analytics to engage your customers differently and drive a seamless experience.
DeVry SEO and Reputation Management Presentation 9_19_2013Michael Fleischner
Michael Fleischner, President of Upward SEO, presents to DeVry University undergraduate and graduate students on the topic of local marketing and reputation management. During this presentation, Michael explains the basics of reputation management and three effective strategies for dealing with reputation that may have been compromised - either for individuals or businesses.
Mr. Fleischner focused on the power of authority websites, social media, and citations, or bolstering website authority and improving online reputation. Learn more about effective reputation management strategies by following Michael on Twitter @fleischnerm or by visiting UpwardSEO.com.
With the widespread use of forums, discussion groups, blogs, review sites and social media (such as Facebook & Twitter), it is very easy for Internet users to post their opinions and rants. This content can be positive but it can also be negative with wide ranging consequences.
The essence of online reputation management is ongoing research accompanied by a strategy and tactics to deal with the individual situations found.
This webinar will take you through the 4-step process of building an effective reputation management strategy.
Michael Fleischner, President of Upward SEO presented to the Rutgers Business School, April 21, 2014 about the importance of reputation management. The MBA students asked engaging questions around soliciting reviews, review removal, and reputation management tactics.
If you'd like to learn more about reputation management, contact Upward SEO to see our reputation management and reputation marketing services.
Google is Watching You: How Google Spies on Search Behavior to Rank WebsitesJohn Crenshaw
Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms.
Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.
7 Easy Steps to Turbocharge Your Online BrandElad Hogen
Know-how and tools that you’ll need to build and maintain a powerful and rewarding personal or business brand on the Internet:
- What is Online Brand Management?
- How to get super targeted traffic?
- What web properties you need to have online?
- Automate content creation like a pro.
- All you need to know about SEO for local branding.
Cyber-Slammed by Your Client: What You Can & Cannot Do to Manage Your Online...Tamara Suttle
Mental health care professionals are more restricted than those in other professions when it comes to protecting their online reputations.
This presentation provides ethical and legal do's and don'ts for those who had their reputations marred online and need to clean them up.
Every day local businesses face the challenge of getting new customers. With 97% of consumers use internet when researching local products/services (BIA/Kelsey), every local business should have a basic internet marketing plan. This presentation breaks down the elements of a good local internet marketing plan.
Online Reputation Marketing – How Optimizing Brand Presence Impacts your Reve...Subhakar Rao Surapaneni
The presentation explains the importance of practices of online reputation marketing. Online brand identity is the lifeblood for brands to thrive in the business competition. Business reputation is all about online reviews, comments and likes. One negative review can tarnish years of service & reputation built by brands. The PPT explains tools and dynamic ways how brands should safeguard them on the digital platform from wrong perceptions that can lead to bad online brand image.
Understanding Search Engine Optimization and Analytics for Law FirmsSteve Hennigs
The topics of SEO and Analytics can be daunting to legal marketers who have many jobs beyond their firm's presence on the web. This presentation aims to shed some light on the basics of each discipline to give legal marketers a fighting chance whether they decide to take on the task internally or look for some help outside the firm.
Five Steps to Create a Digital Economic Development OrganizationGIS Planning
Economic Development Organizations have created strong physical organizations including their staff, programs, and physical office. But today EDOs must be digital organizations that provide services, programs, and value online. This presentation discusses the five steps necessary to create an effective and successful economic development online organization.
Topics include changes in how economic development is occurring, naming, digital identity, discovery marketing, sales, business applications, and globalization.
Online reputation management service for business owners, senior management and high net-worth individuals. To engage our services, please contact fs@getout.sg.
Today, everything posted about your business online has the potential to make a big impact on the consumer’s decision whether or not to do business with you. That’s because the Web is a vital resource consumers turn to when researching a purchase. So, what do people see when they research your business online? The answer might surprise you. Even some of the best businesses find that consumers aren’t afraid to express frustrations online. In fact, a recent study showed that almost half of Internet users feel they can be “brutally honest” online, and over a quarter of social media users are likely to “share dissatisfaction with a company, brand or product via social media” (Source: Harris Interactive).
Similar to The Reputation Economy: Managing Your Online Identity in the Age of Google- NN/LM SEA webinar, June 2016 (20)
ACCA Version of AI & Healthcare: An Overview for the CuriousKR_Barker
This is the version of my AI & Healthcare class that I presented to attendees of the Association of Cancer Center Administrators' 2024 annual conference in Philadelphia.
AI is widely utilized in healthcare. This presentation provides a friendly introduction to the topic for librarians, health professionals, and anyone with an interest in the topic. Attendees will come away informed about the field’s history, conversant with definitions of important concepts, an understanding of how AI can become biased (and what that means for patients), and familiar with some of the many ways that AI is currently being used in healthcare.
AI and Healthcare: An Overview (January 2024)KR_Barker
Use this presentation to:
- learn about the historical roots of AI
- learn about major events in the AI timeline
- get an overview of some of the ways that AI is being used now in healthcare to facilitate provider-patient communication, mine medical records, assess patients, predict illness, suggest treatments, enable patient monitoring
This presentation is updated for early 2024 and addresses AI's use in the creation of dis/misinformation and deepfakes, as well as the bias inherent in AI, brought on by the data sets used to train it.
Bias in Healthcare: An Evidence-Based OverviewKR_Barker
Bias can be both conscious and unconscious, and affects all areas of life including healthcare, with unfortunate (and sometimes deadly) consequences for patients. Join Kimberley for an evidence-based exploration of this topic which will include learning about biases in several different areas (sexual identity, physical weight, race, socioeconomic status, education, age, and disability), defining the scale of the problem, and how some in healthcare are working to combat bias and improve outcomes for patients.
From traffic routing to self-driving cars, Alexa to Siri, AI’s reach is extending into all areas of life, including healthcare. Join Kimberley Barker, MLIS, to learn more about how AI is being used now, and will be used in the near future, to facilitate provider-patient communication, mine medical records, assess patients, predict illness, suggest treatments, and so much more. This class is freshly updated for 2023 and also includes a section on the bias inherent in AI, which impacts the kind of treatment that patients receive.
From the link between worsening air quality and increasing respiratory illness- to the damage of increasingly powerful storms on healthcare facilities- to the link between a rapidly warming Earth and infectious diseases- to the negative effects on mental health, the changing climate is affecting humanity. Join Kimberley for an evidence-based overview of the topic to learn more about current challenges, what needs to be done to best meet changing needs, which groups are most impacted, and how some groups are approaching those challenges.
From traffic routing to self-driving cars, Alexa to Siri, AI’s reach is extending into all areas of life, including healthcare. Join Kimberley to learn more about how AI is being used now, and will be used in the near future, to facilitate provider-patient communication, mine medical records, assess patients, predict illness, suggest treatments, and so much more. This class is freshly updated for 2023 and also includes a section on the bias inherent in AI, which impacts the kind of treatment that patients receive.
From traffic routing to self-driving cars, Alexa to Siri, AI’s reach is extending into all areas of life, including healthcare. Join Kimberley to learn more about how AI is being used now, and will be used in the near future, to facilitate provider-patient communication, mine medical records, assess patients, predict illness, suggest treatments, and so much more.
Climate Change & Its Effects on Healthcare: an Evidenced-Based OverviewKR_Barker
From the link between worsening air quality and increasing respiratory illness- to the damage of increasingly powerful storms on healthcare facilities- to the link between a rapidly warming Earth and infectious diseases- to the negative effects on mental health, the changing climate is affecting humanity. Join Kimberley for an evidence-based overview of the topic to learn more about current challenges, what needs to be done to best meet changing needs, and how some groups are approaching those challenges.
Kimberley Barker created this presentation for the University of Virginia's School of Medicine's Office of Faculty Development's Continuing Medical Education program; this is an updated (2021) version of the original.
This presentation provides both an overview of the history of artificial intelligence, as well as a look at how AI is impacting healthcare now- and how it will impact it in the near future.
This presentation was created by Kimberley R, Barker, MLIS.
In its early days, Twitter was considered useless as an outlet for professional activities. However, as more and more professionals joined the platform, its usefulness as a tool for professional networking, information-sharing, discussion, and self-marketing became clear. Join Elaine and Kimberley as they explore the ways in which Twitter can help you more clearly define your professional online self.
Net Neutrality:how its elimination might impact patients & healthcareKR_Barker
Net Neutrality is the principle that all Internet service providers should enable equal access to all content found on the web, regardless of its source. As the government considers whether to do away with net neutrality, it’s important to think about how the elimination of this principle might impact patients and healthcare, in areas including: telemedicine; remote monitoring; access to cloud-based EHRs; addressing health disparities; encouraging digitally-based healthcare innovation; and patient access to online health content such as articles and videos.
Kimberley R. Barker
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Assuring Contact Center Experiences for Your Customers With ThousandEyes
The Reputation Economy: Managing Your Online Identity in the Age of Google- NN/LM SEA webinar, June 2016
1. The Reputation Economy
Managing Your Online Identity
in the Age of Google
Kimberley R. Barker, MLIS
Librarian for Digital Life
Claude Moore Health Sciences Library
University of Virginia
2. My Perspective
• Reputation management is not for:
– erasing the deeds of convicted criminals
– erasing institutional history
– erasing negative business reviews
3. In this presentation:
• Defining the “reputation economy”
• What is “Google Truth”?
• How does Google work?
• Defining online reputation management services
– Individual
– Corporate
• Establishing a reputation management plan
• Understanding the real-life ramifications of
reputation damage
• Reputation restoration
• Further resources
4. What is the “reputation economy”?
• Refers to the way in which the standing of
a product/person/institution/business is
shaped by the contributions of end users.
• “wisdom of crowds”/crowdsourcing
5. Your own habits
• How many of you Google the following?
– Job candidates
– Dates
– Children’s friends/counselors/teachers
– Doctors
– Products
– Hotels
– Restaurants
• How much are you influenced by what you find?
6. How would you react to an attack
on your reputation?
Toni & Candace respond to
a bad review on Yelp
7. Incidentally…
• 2011 report on Yelp ratings by Harvard
Business School assistant professor
Michael Luca:
– a one-star increase in the rating of an
independent restaurant leads to a 5 to 9
percent increase in revenue.
•http://www.hbs.edu/faculty/Publication%2
0Files/12-016.pdf
11. “Google Truth”
• the automatic acceptance of Google results as
an accurate representation of reality
12. How Google works (1 of 7)
• Google is comprised of three distinct
parts
– Googlebot
– Indexer
– Query processor
• Each part has its own specific and unique
function.
13. How Google works (2 of 7)
• Googlebot
– Composed of 1000’s of computers engaged
in parallel processing:
•Requests & retrieves 1000’s of different pages
simultaneously; does this two ways
– “Add URL” forms
– Find links via web crawling
» Fresh crawls
» Deep crawls
14. How Google works (3 of 7)
• Indexer
– Receives full texts of pages from Googlebot;
stores them in databases
– Index sorts search terms alphabetically
•Ignores “stop words”
•Converts all text to lower-case
– Each entry in index stores list of documents with
that search term and also the location within the
text of that search term
15. How Google works (4 of 7)
•Query processor
Multiple parts
•Search box
•“engine” that evaluates
searches & matches to relevant
documents
•Results formatter
17. How Google works (6 of 7)
(It’s a popularity contest… sort of)
• PageRank
– Link analysis algorithm
– Page with higher rank displays higher in results
list
– Google uses over 100 factors to determine rank
– How is PR calculated?
•Basically, the more times that a page is linked to
determines its PR
– Built from this algorithm, which is used iteratively:
» PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))
19. Hummingbird
• Google replaced its algorithm in August 2013
• The preceding seven slides are still valid
• Hummingbird is semantic; i.e., based on
natural language queries
– Conversational search technology
– Uses Google’s Knowledge Graph
• Google is looking towards future
– 60% of Americans access Internet on mobile
device
– Spoken searches
20. Mobile-Friendly Update
• April 21, 2015
– Mobile-friendliness
•Tappable buttons
•Easy to navigate from a small screen
•Important information front &
center
– Mobile speed
– Desktop speed
21. Why did I just spend 8 slides
on Google?
• If you understand how Google works, you
will understand how to:
– Positively increase your online presence
– Monitor your reputation
– Formulate a basic reputation restoration plan
– Understand when you need to seek
professional help
22. What is ORM (online reputation
management)?
• Basically, “…the practice of making people and
businesses look their best on the Internet.”
www.reputation.com
• For whom is this service?
– Individuals
– Professionals
– Institutions
•Who can perform this service?
•You
•Reputation management professionals
23. ORM is big business
• “American companies will spend $2.2
billion in 2012 for "reputation and
presence management," according to Jed
Williams, senior analyst for BIA / Kelsey, a
media-consulting firm based in Chantilly,
Va.By 2015, that sum will grow to $5
billion, says Williams.”
– “Can you erase your online blunders? With
effort, and luck, it's possible”; Lacitis, Erik;
Seattle Times; July 29, 2012
32. Yelp again
• Study shows high Yelp rating
correlates with better Hospital outcomes
– Bardach NS, Asteria-peñaloza R, Boscardin WJ,
Adams dudley R. The relationship between
commercial website ratings and traditional hospital
performance measures in the USA. BMJ Qual Saf.
2012.
• http://www.imedicalapps.com/2013/02/yelp-hospital-
outcomes/
33. But then there’s this:
• “Fake It Till You Make It:
Reputation, Competition, and Yelp Review
Fraud”
– Investigated economic incentives for creating fake
reviews for self or competitor
http://people.hbs.edu/mluca/fakeittillyoumakeit.pdf
34. Establishing a
reputation management plan
• Begin monitoring your online presence
– Good
•Search for your name at least once per month (use a
Google Incognito tab)
–Best
• Create a search alert for your name
•Check your privacy settings on all social media
•Facebook, Twitter, LinkedIn, etc
•Feed your online presence with positive content
•Blogging, Tweeting, profile sites, YouTube,
professional directories, newsletters, etc.
36. •Tell your supervisor
•Be aware of who might be looking for information
about you
•Think about to what sites Google will direct
searchers
•E.g., those searching for information on clinicians will
be directed to sites such as HealthGrades, etc
•Accept the fact that no information does NOT equal a
positive image and, in fact, can be viewed with
suspicion
Establishing a
reputation management plan
37. Establishing a reputation
management plan (TL; DR)
• “6 Steps To Managing Your Online
Reputation”
– Search yourself
– Buy your domain name
– Put all of your content in one place
– Join social networks
– Optimize your presence on those sites
– Keep private things private; assume nothing is
private
38. Reputation Restoration
•First steps
–Take time to process your emotions.
–You will need the support of family and
friends.
–Realize that you are not the first
person whose reputation has been
damaged- you are not alone.
39. Reputation Restoration
– Realize that there exist tools to
restore your good name.
– Assess the damage; if severe,
consult a professional reputation
management consultant
immediately. Accept that you
cannot repair the damage on your
own and that the issue won’t just
go away.
– DO NOT respond with posts of your
own.
41. Understand the problem I
(WW 2.0, Chapter 12)
• What is the extent of the problem?
•Perform an online reputation
audit (see Chapter 10 of WW 2.0)
•Google your name; check the
first three pages of results.
42. Understand the Problem II
•Find the source of negative content
• Use an Internet archive provider to check the
URL’s of negative content. Try to determine
where it began.
•Determine whether it is accidental or deliberate
• accidental- “name collision”- reinforcing cycle
• Deliberate- a lie about you; legitimate
complaint
43. Make a plan
(WW 2.0)
• Create a recovery road map
– As in Chapter 10: create list of people who might
search for you
– Create list of sites to which they are directed
– Prioritize which sites to repair first- some smears
easier to repair than others
44. Make a Plan (WW 2.0)
• Create recovery goals
– Be realistic: it may be impossible to
completely expunge false information-
News sites and some blogs will may
always show up in top 10 results and
only feeding positive content (and
time) can remedy that.
– Pushing negative content to bottom of
search results may be just as effective
45. Implement your plan
(WW 2.0)
• Try to find a human
– Contact page administrator via form or email
– CALMLY explain the problem- you need
his/her help!
– If a human will not help you, figure out
from where that website is drawing its
false information. Try to correct the
information at the source (claim your
online identity, etc)
46. Also…
• Sites like Yelp, Facebook, HealthGrades, etc,
are protected from liability for content on
their sites by section 230 of the
Communication Decency Act (CDA 230), part
of the 1996 Telecommunications Act:
– “no provider or user of an interactive computer
service shall be treated as the publisher or
speaker of any information provided by another
information content provider.”
47. Implement your plan
(WW 2.0 Chapter 12)
• Malicious attacks
– Determine seriousness of threat & frequency
•If a one-off, let it fade away
•If dedicated, persistent attacker, understand that
no matter what you do, this person may continue
to spread lies.
•Try to identify attacker
– Sometimes use info known only to a few
– Sometimes pseudonym is a clue
– Try through legal means- understand expensive and
lengthy
48. Implement your plan
(WW 2.0, Chapter 12)
• Choose your strategy
– Fight back directly
– Try to resolve offline
– Try to isolate negative content indirectly; i.e.,
“Google walls”
•Create more positive & neutral content than
attacker creates negative. Play the Google
algorithm.
50. How does
reputation restoration work?
• Remember all of those slides about Google?
• ORM professionals will always be more effective than
an individual simply because they can devote more
resources to it.
51. The future of ORM
• Just as institutions have attorneys, they
will have contracts with reputation
management companies which cover:
– Institution itself
– Individuals who have support of the
institution
After all, the reputations of its individuals
affects the reputation of the institution.
52. Don’t be an ostrich!
• Not only SHOULD you not ignore your
online identity, but you soon WILL NOT be
able to
• The way in which you respond to
legitimate criticism can in fact bolster
your reputation (individual or institution))
53. Further Resources
• Wild West 2.0: How to protect and restore your online
reputation on the untamed social frontier; Fertik &
Thompson
• “Fake it Til You Make It: Reputation, Competition, and
Yelp Review Fraud”
http://people.hbs.edu/mluca/fakeittillyoumakeit.pdf
• The Reputation Society: How online opinions are
reshaping the offline world; Masum & Tovey
• How Google Works: http://www.googleguide.com/
google_works.html
54. Further Resources
• How hospitals hope to boost ratings on Yelp, HealthGrades,
ZocDoc and Vitals
https://www.washingtonpost.com/national/health-science/sites-
like-yelp-can-be-tough-but-hospitals-embrace-online-
reviews/2015/06/03/a07a68b6-fe63-11e4-805c-
c3f407e5a9e9_story.html
• 6 Steps To Managing Your Online Reputation
– http://www.forbes.com/sites/susanadams/2013/03/14/6-steps-
to-managing-your-online-reputation/#175ee16ec1ac
• The Anatomy of a Large-Scale Hypertextual Web Search Engine
– http://infolab.stanford.edu/~backrub/google.
html