This document discusses the importance of employer branding and talent management in HR. It begins with an overview of talent management and attraction. It emphasizes that attracting and retaining talent is key to business success. It then discusses employer branding, defining it as a communication strategy to present the organization as a great place to work internally and externally. The document also covers the employer value proposition, outlining the benefits that attract talent. It stresses aligning employer branding with organizational culture and objectives.
To ensure that engagement and recruitment messages are indeed relevant, inspiring and actionable, an employer brand needs to be developed from one primary source: the experiences of your employees.
What is an employer brand?
An employer brand is the brand promise and the brand attributes expressed in what talent experiences, thinks, feels and shares about your organization as a place to work. In short, your employer brand is your story of what it’s like to work at your organization.
A strong employer brand will:
Increase employee engagement,
Improve talent acquisition and retention performance, and
Cut the cost of talent.
human resource management
employer branding
What is employer branding?
The process of employer branding
the scope of employer branding
Examples of employer branding
why is employer branding required?
Brandemix Rapid Cycle Employer Branding will furnish you with a real and compelling employer brand framework. For more information, call 212-947 1001 or email branding@brandemix.com.
Brandemix Employer Branding, Marketing and CommunicationsJody Ordioni
Brandemix is a New York-based marketing and communications agency that focuses on employer branding for business results. We create and implement aligned advertising campaigns and interactive solutions that connect talent to cultures – and our strategies are designed to reach and influence your target audience in the most cost-effective ways.
Combining the principles of branding with award-winning creative and the latest trends in marketing and social media, Brandemix turns people into fans, followers, and advocates of your brand.
To ensure that engagement and recruitment messages are indeed relevant, inspiring and actionable, an employer brand needs to be developed from one primary source: the experiences of your employees.
What is an employer brand?
An employer brand is the brand promise and the brand attributes expressed in what talent experiences, thinks, feels and shares about your organization as a place to work. In short, your employer brand is your story of what it’s like to work at your organization.
A strong employer brand will:
Increase employee engagement,
Improve talent acquisition and retention performance, and
Cut the cost of talent.
human resource management
employer branding
What is employer branding?
The process of employer branding
the scope of employer branding
Examples of employer branding
why is employer branding required?
Brandemix Rapid Cycle Employer Branding will furnish you with a real and compelling employer brand framework. For more information, call 212-947 1001 or email branding@brandemix.com.
Brandemix Employer Branding, Marketing and CommunicationsJody Ordioni
Brandemix is a New York-based marketing and communications agency that focuses on employer branding for business results. We create and implement aligned advertising campaigns and interactive solutions that connect talent to cultures – and our strategies are designed to reach and influence your target audience in the most cost-effective ways.
Combining the principles of branding with award-winning creative and the latest trends in marketing and social media, Brandemix turns people into fans, followers, and advocates of your brand.
How do you view your place of work? Companies are investing more in employee recruitment, retention and activation than ever before. Yet the challenges of attracting and optimizing top talent continue to be front of mind for the C-suite globally. In this session, we discuss all.
A brand is made up of intangibles – perceptions, feelings and associations that exist in one’s state of mind. The ultimate goal of any branding effort is to create a loyal customer base. In the case of employer branding, that customer is the employee. An employer brand refers to the perceptions key stakeholders, and more specifically current and potential employees, have of your organisation.
Talent Talk Webinar Building Your Employment BrandDavid Freeman
Cytiva's TalentTalk series is a series of webinars focused on helping comanies, attract, hire, develop and retain top-quality talent. "Building Your Employment Brand" is a presentation focused on how companies can identify their existing brand, build a plan for recreating or enhancing their brand and communicate their brand to attract talent.
"Presentation on Salary Negotiation. Learn how to do salary
Negotiation. Right way of salary negotiations. These PDF's
are available for all VEDA students for free on
www.veda-edu.com"
How do you view your place of work? Companies are investing more in employee recruitment, retention and activation than ever before. Yet the challenges of attracting and optimizing top talent continue to be front of mind for the C-suite globally. In this session, we discuss all.
A brand is made up of intangibles – perceptions, feelings and associations that exist in one’s state of mind. The ultimate goal of any branding effort is to create a loyal customer base. In the case of employer branding, that customer is the employee. An employer brand refers to the perceptions key stakeholders, and more specifically current and potential employees, have of your organisation.
Talent Talk Webinar Building Your Employment BrandDavid Freeman
Cytiva's TalentTalk series is a series of webinars focused on helping comanies, attract, hire, develop and retain top-quality talent. "Building Your Employment Brand" is a presentation focused on how companies can identify their existing brand, build a plan for recreating or enhancing their brand and communicate their brand to attract talent.
"Presentation on Salary Negotiation. Learn how to do salary
Negotiation. Right way of salary negotiations. These PDF's
are available for all VEDA students for free on
www.veda-edu.com"
The New Face of HR: Are you Ready for Employee Advocacy?MOO
The way you feel about where you work has an effect on the way you talk about it too. This means that happy employees become cheerleaders and advocates for a brand, while the not-so-happy ones, well, you know the rest… Get your pom-poms ready and register for our webinar on how to create and empower employee advocates.
We’ve teamed up with Human Resources expert and author JoAnn Corley to explore the emerging relationships between marketing and human resource departments and share the ins and outs of employee advocacy.
In this webcast you’ll learn:
- Exactly what employee advocacy is
- The keys and roadblocks to success
- How to get started
- The significant benefits you’ll experience professionally and for your organization
Watch the full webcast again here and be sure to scroll to the end for a special gift: http://bit.ly/New-Face-of-HR
Natalie Mellin, Global Employer Brand, King
Robert Käck, Global Employer Brand, King
Claudia Tattanelli, Chairman Strategic Board, Universum
Companies achieve a solid talent brand message by first laying the foundation with a strong employee value proposition (EVP). A smart and structured EVP empowers the culture, community and workplace transformation that your employees love to post, tweet and talk about with their friends. Without an EVP, talent brand messaging risks being diluted or scattered.
Harnessing the power of employee wisdom to build successful brands in Asia Pacific. Championing Asia-relevant product and services, FutureBrand has pioneered new branding practices including reinventing traditional Brand Strategy and Identity by incorporating customer co-creation, developing an Employer of Choice Branding program to help business win the war for talent and raising the bar on brand ROI with a sophisticated Brand Effectiveness program.
Building a Compensation Plan Part 1: Strategy & Executive SupportPayScale, Inc.
Your compensation strategy is the cornerstone of an effective compensation plan, and without one you’ll face more difficulty and opposition when it comes time to implement your plan. By investing time in defining your compensation strategy you’ll increase the likelihood of gaining executive support for your compensation plan as well.
Join us for part one of Building a Compensation Plan and learn:
Why a compensation strategy is so critical
The three questions that help define your compensation strategy
How to get senior leadership involved in your plan.
You’ll walk away from this session with crucial knowledge of how to build a foundation under your compensation strategy that supports business priorities and gets your executive team on board. Skip step one at your own peril.
The presentation is about 23 Consultancy LLC and the employer branding services offered by the company.
23 Consultancy LLC is a management consulting company based in San Diego, California. We focus on delivering reliable, scalable, affordable, and sustainable employer branding services.
The solutions offered range from end-to-end employer branding consulting to workshops, training programs, audits, brand activation, and fully customized projects.
Your Organization's Biggest Challenges By Manoj SharmaManojSharma
A presentation on the biggest challenges an organization faces and how to have them resolved through DifferWorld's Professional Coaching, Training, Development, Speaking and Consultation programs.
As consumers we have different priorities when making purchasing decisions. For example, when buying a new car we will all consider different elements important (safety, price, large boot, etc.) So when people "buy" a new job from a company their purchasing decisions are equally as unique and personal e.g. the company brand, the salary, the location, culture, etc. Some are more focused on the facilities and technology available.
Essentially, the Employment Value Proposition (EVP) is the compelling reason to join a company. EVP encompasses both Employer and Employee Value Proposition. The key thing is, that the EVP should be ongoing and not just something to be considered at the stage of attraction.
This is a workshop that I researched and developed for Municipal Employment Workers. The concept behind behind "Branding The Under Employed" is to help employment counsellors assist clients them to help discover and build a brand for employment. This is the the introduction of a three part workshop.
Webinar an objective succession planning processThe HR Observer
For other Informa Webinars: http://www.informa-mea.com/webinars
To view recording: https://youtu.be/__vRhlNAZtc or watch the video at end of the slide
Join us on this webinar with Paul Walsh, a leading HR Consultant and Trainer in the region, to discuss, question and improve your succession planning process. A high level process map will be the focus of the webinar with Paul discussing what steps we need to take to ensure, not only that we get the right succession candidates, but also how we can ensure that the process of selection is open, objective, transparent and fair.
About the Presenter:
Paul Walsh is a professional Human Resources Trainer, Consultant and Practitioner with over 20 years’ experience in the GCC, MENA and Asia.
A PR & Marketing Strategy presta serviços de consultoria de comunicação integrada, orientada à satisfação das necessidades e expectativas dos seus clientes, criando soluções "out-of-the-box" e planos eficazes para abordar proativamente os problemas de negócios e os desafios de comunicação.
Prestação de Serviços de Consultoria a nível de Relações Públicas, Comunicação Corporativa, Marketing Digital, Gestão de Websites e Conteúdos, Gestão de Media Sociais, Assessoria de Imprensa, Relações Governamentais & Assuntos Europeus para empresas, organizações sem fins lucrativos e governos.
Serviços adicionais a nível de eventos corporativos, gestão internet, incluindo SEO e Google Ads, Google Analytics, comunicação de marketing , diplomacia corporativa e económica.
Setores chave: Marketing de Turismo, Comunicação de Saúde, PMEs, Indústria, Marketing de Serviços, FMCG, Retalho, Tecnologia, Administração Pública e Autárquica, Assuntos Europeus e Internacionais, Gestão de Campanhas Digitais & de Planeamento de Comunidades (Facebook, Instagram, Twitter, Linkedin, e outras) Comunicação de Luxo, Responsabilidade Social Corporativa, Comunicação de Causas / Propósito, Comunicação Interna & Employee Engagement, Elaboração de Relatórios de Contas e Actividades & de Sustentabilidade, Monitorização Media e Clipping, Avaliação e mensuração de resultados.
International PR & Communication and Social Media Marketing Advisor / Consultant for businesses, nonprofits and governments: corporate communication, government relations, public affairs, trade shows, social media marketing, websites management including SEO and Google ds, Google Analytics, Digital Marketing, Marketing Communications, Tourism Marketing, Healthcare Communications, Business Communications, Industry, Services Marketing, Tourism, FMCG, Retail, Industry, Technology, Government and Public Administration, International Affairs, Campaigns Manager, Community Planning Management
III EACD Lisbon Coachind Day “Integrating Reputation and e-Reputation Management” | 3rd June 2016, by Vincent Dutot, Paris School of Business.
The leading network for in-house communication professionals from all fields across Europe (EACD).
Coordination for Portugal Rui Martins, Corporate communication and Public Affairs Director at Dianova
III EACD Lisbon Coachind Day “Integrating Reputation and e-Reputation Management” | 3rd June 2016.
The leading network for in-house communication professionals from all fields across Europe (EACD).
Coordination for Portugal Rui Martins, Corporate communication and Public Affairs Director at Dianova
III EACD Lisbon Coachind Day “Integrating Reputation and e-Reputation Management” | 3rd June 2016. Pedro Tavares, OnStrategy
The leading network for in-house communication professionals from all fields across Europe (EACD).
Coordination for Portugal Rui Martins, Corporate communication and Public Affairs Director at Dianova
III EACD Lisbon Coachind Day “Integrating Reputation and e-Reputation Management” | 3rd June 2016.
The leading network for in-house communication professionals from all fields across Europe (EACD).
Coordination for Portugal Rui Martins, Corporate communication and Public Affairs Director at Dianova
Presentation held the 9 June at Euronext at the Lisbon Coaching Day over the topic "Competitive Intelligence for Business Communication", Lisbon, Portugal
Presentation held the 9 June at Euronext at the Lisbon Coaching Day over the topic "Competitive Intelligence for Business Communication", Lisbon, Portugal
Presentation held the 9 June at Euronext at the Lisbon Coaching Day over the topic "Competitive Intelligence for Business Communication", Lisbon, Portugal
Presentation held the 9 June at Euronext at the Lisbon Coaching Day over the topic "Competitive Intelligence for Business Communication", Lisbon, Portugal
"WCF's outreach gets stronger: its first regional forum in Asia - Kuala Lumpur, Malaysia unites international communication specialists of high calibre who gather in Kuala Lumpur, the heart of Malaysia, for an exciting in-depth discussion on the latest global communication strategies and trends in Crisis and Reputation Management, Leadership Strategies, and Social Media Impact. See you there!"
LUXURY COMMUNICATIONS | European Association of Communication Directors (EACD) Lisbon Debate over the topic of #LuxuryCommunications moderated by Catarina Vasques Rito (Fashion Journalist), with Misha Pinkhasov (Real Luxury), Nuno Duarte Lopes (The Luxury Network), Fernando Pinto Bessa (Air France KLM), Alexandra Cesario (Know Concièrge) and Rúben Paula (Altis Grand Hotel), attended by 49 communication and other luxury-related professionals including Yannis Freris EACD Board member as special international guest, event held the 2nd June in partnership with Altis Hotels, Lisbon.
LUXURY COMMUNICATIONS | European Association of Communication Directors (EACD) Lisbon Debate over the topic of #LuxuryCommunications moderated by Catarina Vasques Rito (Fashion Journalist), with Misha Pinkhasov (Real Luxury), Nuno Duarte Lopes (The Luxury Network), Fernando Pinto Bessa (Air France KLM), Alexandra Cesario (Know Concièrge) and Rúben Paula (Altis Grand Hotel), attended by 49 communication and other luxury-related professionals including YANNIS FRERIS EACD Board member as special international guest, event held the 2nd June in partnership with Altis Hotels, Lisbon.
LUXURY COMMUNICATIONS | European Association of Communication Directors (EACD) Lisbon Debate over the topic of #LuxuryCommunications moderated by Catarina Vasques Rito (Fashion Journalist), with Misha Pinkhasov (Real Luxury), Nuno Duarte Lopes (The Luxury Network), Fernando Pinto Bessa (Air France KLM), Alexandra Cesario (Know Concièrge) and Rúben Paula (Altis Hotels), attended by 49 communication and other luxury-related professionals including YANNIS FRERIS EACD Board member as special international guest, event held the 2nd June in partnership with Altis Hotels, Lisbon.
LUXURY COMMUNICATIONS | European Association of Communication Directors (EACD) Lisbon Debate over the topic of #LuxuryCommunications moderated by Catarina Vasques Rito (Fashion Journalist), with Misha Pinkhasov (Real Luxury), Nuno Duarte Lopes (The Luxury Network), Fernando Pinto Bessa (Air France KLM), Alexandra Cesario (Know Concièrge) and Rúben Paula (Altis Hotels), attended by 49 communication and other luxury-related professionals including YANNIS FRERIS EACD Board member as special international guest, event held the 2nd June in partnership with Altis Hotels, Lisbon.
LUXURY COMMUNICATIONS | European Association of Communication Directors (EACD) Lisbon Debate over the topic of #LuxuryCommunications moderated by Catarina Vasques Rito (Fashion Journalist), with Misha Pinkhasov (Real Luxury), Nuno Duarte Lopes (The Luxury Network), Fernando Pinto Bessa (Air France KLM), Alexandra Cesario (Know Concièrge) and Rúben Paula (Altis Hotels), attended by 49 communication and other luxury-related professionals including YANNIS FRERIS EACD Board member as special international guest, event held the 2nd June in partnership with Altis Hotels, Lisbon.
As Communication Director at Dianova Portugal, the Health Promotion Initiative “Mocktails: memories of a fun night” is a prevention best practice of the United Nations aiming to raise awareness on the harm related effects of alcohol abuse developed in schools and community environoments since 2009.
It is promoted in collaboration of more than 40 Partners as national, and regional relevant stakeholders, in the city of Torres Vedras, having reached between 2009 and 2014 about 25.000 youngsters and adults.
As National Coordintaor for Portugal of the multimedia competition “Migrants in Europe” 2013 promoted by the European Commission - DG Home Affairs, have overachieved the defined goals in 182%
More from Rui Martins PR & Marketing Strategy (20)
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
4. José Bancaleiro
4
Talent Management
“The thing that wakes me up in the middle of the
night is not what might happen in the economy or
what our competitors might do next. It is worring
about whether we have the leadership capacity and
the talent to implement the new and more
complexes global strategies ”
David Whirwam, CEO of Whirlpool Corporation
5. José Bancaleiro
• The Market is more and more competitive;
• Margins are more and more reduced;
• The success of each project needs more and more
focus, energy and creativity;
• Motivate and retain our talents in more difficult
each day.
and even plus . . .
5
Have you heard?
6. José Bancaleiro
. . . when . . .
• Mergers and aquisitions;
• Internationalization;
• Diversification;
• “Downsizing”;
• Turnaround
to compete in this market you need . .
6
7. José Bancaleiro
. . . teams strongly . .
• Competent;
• Engaged;
• Aligned with the company values;
• Focused on objectives and
• Performant
7
This is, with talented teams
11. José Bancaleiro
11
• If employees are the most decisive factor for the
success of a project, the process of to attract, recruit
and integrate them is key;
• A wrong admission costs 3 times the annual salary of
that employee;
• Talent attracts Talent
Why invest in talent atraction
12. José Bancaleiro
12
• “Resourcing”
• Find de the best solution;
• Process scope
• Starts earlier - Employer Branding
• Ends later
• E.recruitment
• Executive Search
• Price vs Value
4 Trends in talent atraction
14. José Bancaleiro
Employer Branding
• Brands dominate ours lifes. They determine the car
we drive, the wine we drink, etc.
• So, it is not strange brands have a key role when
people have to choose the company where they want
to work
14
18. José Bancaleiro
Employer Branding
18
It is to create a HR communication strategy, integrated,
consistent and prolonged that communicates externally and
internally the most relevant aspects of the organization identity
(soul) , this is, the organizational purpose, its most deep values,
it’s managerial practice, etc. all this with the objective of to
create or reinforce an image of a “great place to work” among
the present employees and of a “First choice employer” among
potential candidates
19. José Bancaleiro
Employer Branding is not . . .
• To design a template for employment announcements
• It is a communication strategy
• A project with a strong launching
• It is a process for a long period
• A project to be done by “amateurs”
• It needs HR and Communication specific competencies
• A HR project
• It is a company project and it needs Top Management involvement
19
21. José Bancaleiro
21
LIDERANÇA
PERFORMANCE
EMPLOYER
BRAND
PROCESSO
CULTURA
AMBIENTE
Imagem
Institucional
e Produto
Walk the talk
Fairness
Serviços
de apoio
Sistemas de
Recompensa e
Reconhecimento
Equilibrio
Familia /
Profissão
Atracção
Integração
Dispensa
Politica de
Desenvolvimento
Reputação
organizacional
Responsabilidade
social
Missão e
Valores
Valor dado
Às Pessoas
Relacionamento
interpessoal
Gestão da
Performance
Comunicação
interna
STRATÉGY
OPERATIONAL
PROCESSES PEOPLE
COMUNICAÇÃO
Employer Brand
22. José Bancaleiro
Brand Management
• Insight
– Alignement between brand and target audience
• Benefits
– Employee Value Proposition (EVP)
• Diferentiation
– What makes the Organization better and different of all others
22
23. José Bancaleiro
Brand Management
• Focus
– Sinthetize in one point / image
• Continuity
– From where it cames and to where it wants to go
• Consistence
– Real vs promised brand; walk the talk
23
26. José Bancaleiro
EVP - Employer Value Proposition
26
It is the group of functional, economic and
emotional benefits delivered by the job that are
identified with the employer
(Barrow, in Corporate Executive Board, 2001).
30. José Bancaleiro
Atractividade
do
Empregador
Salary
&
Evolution
Job
Culture
Reputation
Top 3 :
• Imagem institucional e de Produto
• Ética e Responsabilidade Social
• Solidez financeira
22%
25%
27%
Top 3 :
• Segurança
• Aprendizagem
• Flexibilidade
Top 3:
• Valores
• work/life balance
• Ambiente de trabalho
Top 3 :
• Possibilidades de
rendimento
• Rendimento fixo
competitivo
• Rapidez de evolução
26%
3
0
6
Employer Brand Image
Employer Value Proposition
Employer attractiveness “drivers”
32. José Bancaleiro
Employer Brand - Benefits:
• Talent Attraction;
• Talent attracts new Talent
• Impact on the proud to belong:
• Retention;
• Reduction of recruitment costs
32
33. José Bancaleiro
Guidelines
• Cultural alignement
• Strategic objectives alignement
• Diferentiation positionement
• Wide. integrated, consistent and prolonged
• Balance between real vs aspirational brand
• Notority e adhesion
• Effective communication channels
33
34. José Bancaleiro
Employer Branding includes
• Design of a image / identity
• Documents / ads / Websites/ etc.
• External communication strategy . . .
• And also, internal (ex. eventos)
• Schools Roadshows
• Analyse main processes: Attraction, integration
leaving;
34