1. HOW WORKPLACE CULTURE
CONTRIBUTES TO EMPLOYER BRANDING
WORKPLACE CULTURE AND CORPORATE IDENTITY
By L.L. Dorward
all rights
reserved

2. You attract top talent through
the effective positioning of
your employer brand.

3. You RETAIN top talent when
the workplace culture of your
company is consistent with
your employer brand.

4. Not all talented individuals are a
good fit for every organization just
by virtue of their skills and
accomplishments.

5. Employees who do not fit well into
the workplace culture can be
counterproductive and undermine
the synergy of the company
dynamic.

7. Value Creation
The resources that go into developing an
employer brand strategy can be extensive …

8. … so naturally,
employers want
to see a good
return on that
investment.

9. “Value creation” is measured in terms of …
Productivity

10. A major
factor for
success in
value
creation
of
employer
brand
strategy
is … … employee
engagement.

11. The primary reason for
employer brand strategy
failure is …
… a lack of attention to the
LONG TERM.

12. It’s the workplace culture
that keeps employees engaged
that gives value to your employer brand.