The document discusses the importance of competitive intelligence in business communications within an era of uncertainty and information overload. It emphasizes the need for informed decision-making that balances rationality and emotions, while acknowledging the evolving landscape of communication and the significance of authenticity. The insights are grounded in quotes from JFK, highlighting the dual nature of crises as opportunities for innovative thinking and courageous action.

1. "Competitive Intelligence for
Business Communications“
António RODRIGUES
09June 2017
EACD
Euronext

2. Data represent the past. It’s people that decide the future

4. Informed choices make …
inteligent decisions

5. We live in a time of incertainty and instability
- Excessive information
- fashion
- vanity

6. - Volatility
- uncertainty
- Complexity
-ambiguity
“Let us not seek to fix the blame for the past, let us
accept our own responsibility for the future.”
- JFK
V.U.C.A.

7. - Strategy
- Competitiveness
- technique
- tactique
Necessary elements on the decision process
but not absolutely

8. Strategy
Vision and decision demands the ability to see beyond yourself
“Efforts and courage are not enough without purpose and direction”
- JFK

9. Experience
Inspire the decision maker
“To be courageous (…) requires no exceptional qualifications, no magic
formula, no special combination of time, place and circumstance.
It is an opportunity that sooner or later is presented to us all”
- JFK

10. How to manage information
Journalists cal for news
Today I know much more and can tell much less
“The Chinese use two brush strokes to write the word 'crisis.'
One brush stroke stands for danger; the other for opportunity. In a
crisis, be aware of the danger--but recognize the opportunity.”
- JFK

11. Information demands inteligent action
- Information is not everything
- Notoriety is not information
Sometimes we have to stop and look away, so we can see
what is before us
- JFK

12. SERIOUS – HONESTY - TRUTH
“The great enemy of truth is very often not the lie - deliberate, contrived
and dishonest -but the myth -persistent, persuasive and unrealistic. Too
often we hold fast to the cliches of our forebears. We subject all facts to
a prefabricated set of interpretations.
We enjoy the comfort of opinion without the discomfort of thought.
- JFK

13. Decision processes demands
Research – analysis - decisison

14. - Competitive intelligence or
- Business intelligence or
- Strategic intelligence
or simple rational process ?

15. Rational process?

16. rational or …
impulsive

17. Rol of intuition

18. DECISION ENVIRONMENT
- Ability to surprise
- Creativity
- Inovation
- Thinking “out of the box”
- Courage to take the risk

19. The most recognized processes
are dictated by
intuition

20. Being politically correct?
Just for survival!

21. THE TRADITIONAL WAYS OF COMMUNICATION
- Simple Business Communication
for prevention or reaction or
- Advertizing products
Has ended!!!

22. - Excessive communication leads to confusion
- Risk of data promiscuity is real

23. All supports of communication are fundamental
- Volatility in communication is absolute
- The one way communication is over
- In the near future social networks will be specialized
- Everyday a new app or a new social network appears

24. - Excess of perfection is advertising
- credible information that suffices
- emphasize image v. text
- authenticity is fundamental

25. - business decisions must reach the recipients carefully
- informed decisions
- choosing the means
- betting on authenticity

26. In conclusion:
Decisions require rationality and emotions
They address people who think and feel