Brandemix Rapid Cycle Employer Branding will furnish you with a real and compelling employer brand framework. For more information, call 212-947 1001 or email branding@brandemix.com.
Brandemix Employer Branding, Marketing and CommunicationsJody Ordioni
Brandemix is a New York-based marketing and communications agency that focuses on employer branding for business results. We create and implement aligned advertising campaigns and interactive solutions that connect talent to cultures – and our strategies are designed to reach and influence your target audience in the most cost-effective ways.
Combining the principles of branding with award-winning creative and the latest trends in marketing and social media, Brandemix turns people into fans, followers, and advocates of your brand.
A brand is made up of intangibles – perceptions, feelings and associations that exist in one’s state of mind. The ultimate goal of any branding effort is to create a loyal customer base. In the case of employer branding, that customer is the employee. An employer brand refers to the perceptions key stakeholders, and more specifically current and potential employees, have of your organisation.
How do you view your place of work? Companies are investing more in employee recruitment, retention and activation than ever before. Yet the challenges of attracting and optimizing top talent continue to be front of mind for the C-suite globally. In this session, we discuss all.
It is often useful to apply the concepts of Brand Management to Human Resource
Management in order to address issues like skill shortages, improve growth and maximize profits. In
this essay, I explore the reasons behind companies opting for employer branding and try to
rationalize the importance of Employer Branding by employing concepts from established theoretical
frameworks.
Employer Branding has come a long way since the time resumes had to be hand-delivered by candidates to apply for a job. No wonder it has grown from being a luxury to a necessity for recruiters.
This presentation will address the following areas of the hiring cycle:
Get Leadership Buy-in
Determine Stakeholders and Their Roles
Define the Strategy & Investment
Develop the Employee Value Proposition
Communicate the Message - Leverage the Right Channels
Create Employee Brand Ambassadors
Measure and Assess the Brand
For more info:
www.hackerearth.com/recruit
Brandemix Employer Branding, Marketing and CommunicationsJody Ordioni
Brandemix is a New York-based marketing and communications agency that focuses on employer branding for business results. We create and implement aligned advertising campaigns and interactive solutions that connect talent to cultures – and our strategies are designed to reach and influence your target audience in the most cost-effective ways.
Combining the principles of branding with award-winning creative and the latest trends in marketing and social media, Brandemix turns people into fans, followers, and advocates of your brand.
A brand is made up of intangibles – perceptions, feelings and associations that exist in one’s state of mind. The ultimate goal of any branding effort is to create a loyal customer base. In the case of employer branding, that customer is the employee. An employer brand refers to the perceptions key stakeholders, and more specifically current and potential employees, have of your organisation.
How do you view your place of work? Companies are investing more in employee recruitment, retention and activation than ever before. Yet the challenges of attracting and optimizing top talent continue to be front of mind for the C-suite globally. In this session, we discuss all.
It is often useful to apply the concepts of Brand Management to Human Resource
Management in order to address issues like skill shortages, improve growth and maximize profits. In
this essay, I explore the reasons behind companies opting for employer branding and try to
rationalize the importance of Employer Branding by employing concepts from established theoretical
frameworks.
Employer Branding has come a long way since the time resumes had to be hand-delivered by candidates to apply for a job. No wonder it has grown from being a luxury to a necessity for recruiters.
This presentation will address the following areas of the hiring cycle:
Get Leadership Buy-in
Determine Stakeholders and Their Roles
Define the Strategy & Investment
Develop the Employee Value Proposition
Communicate the Message - Leverage the Right Channels
Create Employee Brand Ambassadors
Measure and Assess the Brand
For more info:
www.hackerearth.com/recruit
Lately, the term ‘employer branding’ has flooded corporate vernacular. Every respectable company seems to be incorporating an employer branding strategy. Leaders are figuring out ways to push it up on their priority list. The race to be ‘the best place to work’ is getting crowded each day. Here are some of the best practises companies ought to undertake to establish a strong employer brand and hence attract the best talent to their company.
To meet a surge hiring need, we executed an employer branding campaign that included employer branding PR, recruitment advertising, digital optimization and a hiring event. Here's the case study.
Bob Johnson goes beyond the basics to look at how we can strengthen our employer brands. And, he unveils our new All-Way Brand Alignment model. He also looks at the impact of review sites on talent attraction
Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees.
Employer Branding:
1- What Is It?
2- How To Develop An Employer Brand
3- Enhancing An Employer Brand
From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?
HR is the new Marketing; the future of Employer BrandingTEDxMongKok
Every candidate is a potential customer, and every customer is a potential candidate. It's no secret that candidates and employees are thinking and acting like customers. Job search behaviour has changed. Employee expectations have changed. HR can no longer think like recruiters, but think like marketers. Emma Reynolds shares insights on the changing candidate behaviour in an interactive presentation that will help you analyse the touchpoints in your recruitment experience and their impact on your employer brand.
Employer Branding Presentation to Viola Portfolio Companies December 2015Pamela Becker
If you are a tech company competing for top talent, this is a how-to guide to help brand your company as an appealing employer to the talents you want and need.
The impact of Employer Branding on talent acquisition in banking sector of Pa...Husnain ul Haq
This paper examines the impact of Employer branding on the residing talent within and outside the organizations. In the current scenario, organizations in Pakistan face a challenge on distinguishing themselves from the clutter of brands in the job market. Reaching the right talent and affecting them from the very beginning seems to be the most crucial step in recruitment. So the organizations need to know how building reputation can shape up the expectations of employees in labour market. They also need to understand how various recruitment practices can impact their employer branding process for hiring better pool of applicants. These all issues raise a concern for me to come up with an insightful study of how employer branding is practiced around the banking sector of Pakistan and most importantly what are its implications. This study also explores the major gap in existing literature concerning the conflict of expectations and the organizational reality.
Last month I was fortunate enough to co-host the CEA awards presentation, along with ERE Editor-in-Chief Todd Raphael.
The CEAs are an award program designed to recognize outstanding achievement in recruitment advertising and marketing. Each year recruitment ad agencies and corporate recruiting departments from around the world enter their best creative advertising campaigns. Each entry is judged by a panel of the finest creative and professional talent from across the country of which I was one.
As context for the awards ceremony, Todd and I did some research on 2014 recruiting trends much of it already familiar to readers of ERE, particular John Sullivan’s illuminating articles. In case you weren’t able to attend, here are some of the important learnings you might have missed.
Get ahead in 2015 with LinkedIn's latest insights on sourcing, talent brand, and future recruiting trends. Download the full report: http://lnkd.in/2015recruitingtrends
Lately, the term ‘employer branding’ has flooded corporate vernacular. Every respectable company seems to be incorporating an employer branding strategy. Leaders are figuring out ways to push it up on their priority list. The race to be ‘the best place to work’ is getting crowded each day. Here are some of the best practises companies ought to undertake to establish a strong employer brand and hence attract the best talent to their company.
To meet a surge hiring need, we executed an employer branding campaign that included employer branding PR, recruitment advertising, digital optimization and a hiring event. Here's the case study.
Bob Johnson goes beyond the basics to look at how we can strengthen our employer brands. And, he unveils our new All-Way Brand Alignment model. He also looks at the impact of review sites on talent attraction
Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees.
Employer Branding:
1- What Is It?
2- How To Develop An Employer Brand
3- Enhancing An Employer Brand
From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?
HR is the new Marketing; the future of Employer BrandingTEDxMongKok
Every candidate is a potential customer, and every customer is a potential candidate. It's no secret that candidates and employees are thinking and acting like customers. Job search behaviour has changed. Employee expectations have changed. HR can no longer think like recruiters, but think like marketers. Emma Reynolds shares insights on the changing candidate behaviour in an interactive presentation that will help you analyse the touchpoints in your recruitment experience and their impact on your employer brand.
Employer Branding Presentation to Viola Portfolio Companies December 2015Pamela Becker
If you are a tech company competing for top talent, this is a how-to guide to help brand your company as an appealing employer to the talents you want and need.
The impact of Employer Branding on talent acquisition in banking sector of Pa...Husnain ul Haq
This paper examines the impact of Employer branding on the residing talent within and outside the organizations. In the current scenario, organizations in Pakistan face a challenge on distinguishing themselves from the clutter of brands in the job market. Reaching the right talent and affecting them from the very beginning seems to be the most crucial step in recruitment. So the organizations need to know how building reputation can shape up the expectations of employees in labour market. They also need to understand how various recruitment practices can impact their employer branding process for hiring better pool of applicants. These all issues raise a concern for me to come up with an insightful study of how employer branding is practiced around the banking sector of Pakistan and most importantly what are its implications. This study also explores the major gap in existing literature concerning the conflict of expectations and the organizational reality.
Last month I was fortunate enough to co-host the CEA awards presentation, along with ERE Editor-in-Chief Todd Raphael.
The CEAs are an award program designed to recognize outstanding achievement in recruitment advertising and marketing. Each year recruitment ad agencies and corporate recruiting departments from around the world enter their best creative advertising campaigns. Each entry is judged by a panel of the finest creative and professional talent from across the country of which I was one.
As context for the awards ceremony, Todd and I did some research on 2014 recruiting trends much of it already familiar to readers of ERE, particular John Sullivan’s illuminating articles. In case you weren’t able to attend, here are some of the important learnings you might have missed.
Get ahead in 2015 with LinkedIn's latest insights on sourcing, talent brand, and future recruiting trends. Download the full report: http://lnkd.in/2015recruitingtrends
The Future of Media and the Impact on ContentNewsCred
Tom Goodwin, EVP and Head of Innovation at Zenith, highlights where media and consumption is heading and how that will influence the way that content is created and consumed for years to come.
In this webinar, LinkedIn's Dina Medeiros discusses the value of employer branding and how that can help you secure top talent.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Here's a snapshot of LinkedIn’s US Staffing Trends Report, revealing 3 industry insights to amplify your 2015 strategy. Download the full report: http://linkd.in/1uNWJo9
Image Building and Etiquette Mapping delivers quality service to corporates and professional start up organisations. We started out with the intent to ensure that entrepreneurs and corporate houses achieve their business goals, irrespective of the current market situation. We are catalysts in the process of transforming names into strong brands and helping them create a strong digital presence.
Since we began, at Image Building and Etiquette Mapping we continue to learn and refine our process as the industry evolves. Along the way we developed advanced quality control and reporting, intimal and enteral continuing education to our staff and a cutting edge content
development and marketing team.
Image Building and Etiquette Mapping has amongst the largest pool of experiencedinternet marketing professionals you will find at an agency. Image Building and EtiquetteMapping is led by experienced management team, which provides strategic direction and support for your company and helps you creating a strong market digital presence.
Psst, it’s all about the data—how to implement your ABM strategyMerkle
ABM is proving to be a key component of growth but it’s effectiveness relies on good data. Unreliable data is the top hurdle identified by ABM marketers. Learn what the five key priorities are for ABM and how data plays a critical role in an ABM initiative.
How to Unlock the Real Commercial Value in a B2B Brand
Too many B2B businesses still fall short of understanding how to unlock the commercial value of one of their most valuable business assets, their brand. They don’t look beyond the logo on their business card to see the bigger picture that their brand represents – and the bigger impact their brand can make.
In a world of business that is transforming right under our feet, branding has never been more valuable when it comes to enabling B2B brands to drive home their competitive advantage, win customers, and engage employees.
Learn how to take a hands-on approach to building your B2B brand, don’t leave it to the logo.
We believe the strongest brands are the ones that are relentlessly relevant and making a difference in consumers' lives. We created the Prophet Brand Relevance Index® (BRI) to help companies measure brand relevance and understand how it can unlock growth. In fact, data reveals that the revenue growth of the most relevant brands have outperformed the S&P 500 average by 28% over the last decade.
Learn more about the BRI and the 2018 results in this slideshare or at https://www.prophet.com/ourfirm/relevantbrands/.
B4B offers exclusively in the US The Brand Genome Process. A systematic roadmap to developing and implement unique brand propositions (UBP) and differentiating brand communication concepts that have helped over 150 brands in Europe and the US to succeed in their respective markets.
Why Should The Best Sales Reps Work For You? This is the question top sales talent asks themselves when you try to recruit them to your team. Do you have a compelling answer? You’d better. This year, the demand for sales talent will outstrip the supply.
Denver Startup Week - Amplifying Agency Growth In The Current Content Marketi...Kali Bizzul
Originally presented on 9/29/17 at Denver Startup Week (#DENStartupWeek) by Steve Pockross (CEO of BlogMutt), BJ Enoch (VP of Enterprise Accounts at SocialSEO), and Rob Keosheyan (Founder & President of Denver Brandworks).
For more information:
BlogMutt: https://www.blogmutt.com/
SocialSEO: https://www.socialseo.com/
Denver Brandworks: http://denverbrandworks.com/
InGather Research (host venue): http://ingatherresearch.com/
Candidate is king - your employer brand mattersRohan Shah
In a time where there is a shortage of talent, organisations must invest in their employer brand in order to attract and retain the best candidates to grow their business. This document is co-produced with Creed Comms, an employer brand specialist, and will run through what an employer brand is made up of and who is doing it well.
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• Represent the real reasons people
work at your company and stay at
your company
• Promote what actually differentiates
you from your competition—
as a company and an employer
BENEFITS
EXPLORE
YOUR
EMPLOYER
BRAND
VET IDEAS
PLAN THE
FUTURE
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Brandemix rapid-cycle talent branding process will furnish you
OUTCOME
recruitment
employer brand framework,
real & compellingwith a
articulating the benefits and realities of your company’s
employment experience from
engagement.through
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From your employee vision— the shared reason you’re all
working together, through your pillars of differentiation
and finally to the employer value proposition, you’ll
have an authentic employer brand architecture that will
attract, educate, inspire the core people that you need
to implement your business goals— and supported by
the stakeholders that you select as being critical to the
success of your initiative.
OUTCOME
VISION
DIFFERENTIATORS
EMPLOYER VALUE
PROPOSITION
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IDEATION EVENT
A collaborative ideation event provides a structured forum
for collective brainstorming, where all ideas are welcome.
Sessions can include anywhere from 4-40 stakeholders
and, depending on participation and budget, can take place
in your office, your conference room, or even an off-site
conference center.
With facilitated team-building exercises, collective input and
a thoughtful examination of your company’s EVP (employer
value proposition) Ideation events create swift buy-in and
consensus on your company’s culture, employer brand
strategy and roll-out plan. It can also help craft or enhance the
corporate mission, vision and values or take existing research
findings to the next stage.
Brandemix rapid-cycle talent branding can also provide a
framework to support larger employer branding initiatives.
VET INSIGHTS
AND IDEAS
DEFINE YOUR
EMPLOYER BRAND
PLAN THE
FUTURE
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RAPID-CYCLE
TALENT BRANDING
MAY INCLUDE:
• Kick-off meeting/conference call to explore goals, ideas
and current state
• An on-site ideation event with key stakeholders
• Employee focus groups, executive interviews, and/or a
customized talent brand survey
Starting at $10,000*
*Excludes travel and
out-of-pocket expenses
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Findings, Recommendations and
Employer Brand Architecture
See Sample Deliverables on Pages 8-14
DELIVERABLES
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SURVEY FINDINGS
THE DIFFERENTIATORS
In your opinion, what separates our culture from other places
you could work?
Customer Focus
Friendly working...
Flexible working/life...
Quality of products &...
Respect for people
Ethical Standards
THE ENGAGEMENT FACTORS
What are the things that make you go “above and beyond” in
your work?
Customer Focus
Respect for people
High level of responsibility
Flexible working/life...
Challenging work
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SURVEY FINDINGS
HOW EMPLOYEES FEEL
Which of the following words or phrases best evoke how you
feel at work? Select up to four.
Valued
Supported
Confident
Empowered
Accomplished
How has your overall job happiness changed from when you
started?
Happiness increased
Happiness decreased
No change
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EMPLOYER BRAND
ARCHITECTURE
EMPLOYER BRAND POSITIONING
How Do We Tell Others
THE EVP
Why Are We Excited About Doing It?
PILLARS OF DIFFERENTIATION
How We Do It?
EMPLOYER BRAND VISION
What Are We Doing?
WORKPLACE VALUES
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PILLAR 2
At COMPANY you can make a
significant contribution to our
business, and have a direct and
positive impact on health. Being
part of our award-winning culture
means you’re empowered to get
things done. Have a question?
Speak up. Have an idea? Act now.
Don’t wait for someone to tell
you what to do. Trust and follow
your instincts. We encourage
our employees to take risks and
take ownership of them. And
we believe that while success is
the goal of every venture, failure
provides opportunities to learn
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COMPANY SOCIAL
BRAND VOICE
We demonstrate our brand personality
PASSION, GRATITUDE,
APPRECIATION, COMMITMENT
THE
PARTNER
THE
PARTNER
GOAL
Being in a relationship with the
people, work and surroundings
they love
Help People Belong
Have A Good Time
Team Building
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Culture and Quality. That’s the COMPANY Secret.
When you join COMPANY, you’re joining a partnership
of companies, an award-winning culture and a
workforce made up of talented professionals with a
passion for quality and change.
We are welcoming close-knit community with
a strong work ethic and a desire to serve our
customers, our company and each other. We take
our commitments seriously, but also take time for our
families, our outside interests and our fun.
As today’s dynamic healthcare landscape continues
to evolve, it presents us with a significant opportunity
to respond to the challenge of improving it.
This is our
chance to do
important and
rewarding
work, within a
partnership of
companies we
can be proud of.
So take a
close look at
COMPANY.
Working here
feels different
from other
companies
because it is!
PARTNERS
HELPING
PEOPLE
EVP AND MANIFESTO
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Create an identity system that extends through each
partner company
COMPANY AND PARTNERS
Create employee videos and content
Activate internally
CULTURE BOOK
ROAD SHOW
Emphasize the Partnership –(don’t show
people working alone)
How We Onboard?
PRE-BOARDING MENTORING
NEXT STEPS
Communications
Audit: Internal/
Recruitment
Revamp Careers
Pages and job
templates
Purchase
LinkedIn Careers
Pages
Update Social
Media
15. Whether you’re looking to embark on an employer
branding initiative, or just want to quickly reconfirm or
refresh your current employer brand, rapid-cycle talent
branding is tailor-made for you.
CLIENTS HAVE INCLUDED
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