The World Communication Forum in Kuala Lumpur, held on September 28-29, 2015, unites global communication specialists to discuss strategies and trends in crisis and reputation management, as well as the impact of social media. The event features panels led by experts from various countries and covers essential topics such as crisis communication, leadership, and branding. Attendees include professionals in communications, public relations, and investor relations, aiming to enhance their understanding of modern communication practices.

1. GALINA PANINA
Director of Public Relations and
Government Relations, Leroy Merlin
(RUSSIA)
ALLAN MAYER
Crisis Communication Expert
and Hollywood Spin-Master (USA)
YARINA KLYUCHKOVSKA
Managing Director of GROU &
Co-founder of Ukraine Crisis Media Centre
(UKRAINE)
YANINA DUBEYKOVSKAYA
WCFDavos Founder and Content Director,
President of the WCFA association,
CEO of Top Communications LLC (RUSSIA)
SEAN GARDNER
Co Founder of
Huffington Post
“Twitter Powerhouses Series” (USA)
PAUL HOLMES
Founder and CEO of The Holmes Report
and PR Guru (UK)
DON ANDERSON
Chairman and Co-Founder,
Asia Content Marketing Association
(SINGAPORE)
IRENE HO
CEO of The Luxury Network
(SINGAPORE)
IRYNA ZOLOTAREVICH
Head of PR&GR Services
at AGAMA Communications (UKRAINE)
RUI MARTINS
Corporate Communications and
Public Affairs Director at Dianova Portugal
(PORTUGAL)
MISHA PINKHASOV
Founder and CEO of The Holmes Report
and the SABRE awards (PORTUGAL)
PROF. DR. ALI MURAT VURAL
General Coordinator,
Bersay Communications Institute (TURKEY)
COMMUNICATION
WORLD:
CHANGES,
CHALLENGES,
CHANCES
World Communication Forum Kuala Lumpur 2015, Tingkat 37, Menara Dato' Onn, Jalan Tun Ismail, 50480 Kuala Lumpur.
Email : secretariat@wcfkl.my | registration@wcfkl.my Fax : + 603.4041.1659 Website : www.wcfkl.my
PUTRA WORLD TRADE CENTRE, KUALA LUMPUR | 28TH
- 29TH
SEPTEMBER, 2015
"WCF's outreach gets stronger: its first regional forum in Asia
unites international communication specialists of high calibre who
gather in Kuala Lumpur, the heart of Malaysia, for an exciting
in-depth discussion on the latest global communication strategies
and trends in Crisis and Reputation Management, Leadership
Strategies, and Social Media Impact.
See you there!"
Yanina Dubeykovskaya
(Founder & Content Director of WCFDavos)

2. For the first time EVER in ASIA!
• Uniting trend-makers and influencers from the global communications elite
and providing a platform for discussion focused on the future development of
communications and their role in business, society and politics.
• Provoke in-depth analysis of the form and content of interaction between business,
media, and society, on the one hand, and the state, on the other.
• What all communicators need today is a global network for distributing best practices achieved
in crisis communications or change/reputation management and useful strategies applied in
investor relations, employee motivation, government lobbying, etc.
• To foresee the upcoming communication trends and secure a successful method for analyzing the key
problems, finding solutions and offering best tools which could serve top-managers in their decision-making or
daily professional tasks and, through the exchange of ideas and opinions, help them improve their own
corporate and social efficiency.
Who Should Attend?
Professionals responsible for:
• Communications: Corporate, Brand, Internal, External, Integrated, Multichannel
• Investor Relations
• Public/Government Affairs
• Strategic Alliances
• Public Relations
• Media Relations
• Public Policy
• Community/Advocacy Relations
“Stay on top. Understand and Learn the core concept of Communications and learn the latest trends and
strategies from International Specialists”
WORLD
COMMUNICATION
FORUM
SERIES
Why You Should Attend
Date :
Time :
Venue :
28TH
-29TH
SEPTEMBER, 2015
8.00 AM - 6.00 PM
PUTRA WORLD TRADE CENTER (PWTC),
41, Jalan Tun Ismail,
50480 Kuala Lumpur,
Malaysia
THEORGANIZERS
SUPPORTED BY
Commuter
Station
The
Mall
Sheraton
Tower
KL Tower
KLCC
National
Theatre
National
Art Gallery
LRT
Station
Jalan Raja Muda Abdul Aziz
Jalan Tun Razak
JalanSemarak
JalanTuankuAbdulRahman
JalanRajaLaut
JalanKuching
Jalan Sultan Ismail
Jalan Yap Kwan
Se
ng
Jalan Raja Chulan
Bintang Walk
Jalan Bukit Bintang
jalan Ampang
City Elevated Highway (Prountas)
PROGRAMME
DAY ONE: 28 SEPTEMBER 2015TIME
Registration
Arrival of VIP and VVIP
Welcome Remarks & Prayer Recital
Welcome Speech by Yanina Dubeykovskaya
(Founder & Content Director of WCFDavos)
Officiating Speech
KEYNOTE SPEECH by Paul Holmes,
Founder and CEO, Holmes Report and SABRE awards (UK)
Coffee Break
PANEL 1: CRISIS COMMUNICATION
CRISIS COMMUNICATION IN A SOCIAL MEDIA WORLD
Speakers: Allan Mayer, Leading PR advisor to celebrities, Principal Partner
42West (USA)
Yarina Klyuchkovska, General Manager of Nords PR (Ukraine)
Moderator: Rui Martins, Director CorpComms & PR at Dianova (Portugal)
Lunch and Prayer Break
PANEL 2: REPUTATION MANAGEMENT
REPUTATION MANAGEMENT: TRENDS, OPPORTUNITIES AND CHALLENGES
Speakers: Prof. Dr. Ali Murat Vural, Executive Board Member at Bersay
Communications Consultancy (Turkey)
Galina Panina, Director of Public Relations and
Government Relations, Leroy Merlin (Russia)
Coffee Break
REAL LIFE STORY
LEADING EXPERTS SHARING THE KEY TO SUCCESS IN
THEIR PROFESSIONAL CAREER AND LIFE
Speakers: Sean Gardner, Co Founder of Huffington Post
“Twitter Powerhouses Series” (USA)
Don Anderson, Managing Director at We Are Social,
Singapore (Australia)
Iryna Zolotarevych, Head of PR&GR Services at
AGAMA Communications 9 (Ukraine)
Dr. Moniza Waheed, Faculty of Modern Languages and Communication,
Universiti Putra Malaysia (Malaysia)
End of Day One
WCFKL 2015 Gala Dinner
08:00 – 09:00
09:00 – 09:45
10:00 – 10:10
10:10 – 10:20
10:20 – 10:40
10:40 – 11:10
11:10 – 11:30
11:30 – 13:00
13:00 – 14:00
14:00 – 15:30
15:30 – 16:00
16:00 – 17:30
17:30
20:00
DAY TWO: 29 SEPTEMBER 2015TIME
PANEL 3: LEADERSHIP COMMUNICATION
STAYING ON TOP: EFFECTIVE LEADERSHIP COMMUNICATION
Speakers: Yanina Dubeykovskaya, Founder & Content Director of WCFDavos
Datuk Seri Panglima Shahrizat Abdul Jalil,
Chief of Pergerakan Wanita UMNO
Shaifubahrim Mohd Saleh, Board Member,
Malaysia Venture Capital Management Berhad
Moderator: Nurul Ashiqin Shamsuri (Malaysia)
Coffee Break
PANEL 4: BRANDING AND COMMUNICATION
IT'S A BRAND NEW WORLD: CREATE, INNOVATE AND REVOLUTIONIZE
PANEL 5: LUXURY COMMUNICATION
LEVERAGING LUXURY BRANDS TO DRIVE GROWTH
Speakers: Misha Pinkhasov, Principal and Co-Founder of
NAIR-SAFIR Strategy Consultants (Portugal)
Irene Ho, CEO of The Luxury Network (Singapore)
Lunch & Prayer Break
TOWNHALL SESSION: BUSINESS STRATEGIES
STRATEGIES FOR YOUR BUSINESS: TIPS AND TRICKS BY OUR LEADING
EXPERTS
Closing Ceremony
End of Forum
09:00 – 10:15
10:15 – 10:30
10:30 – 11:45
11:45 – 13:00
13:00 – 14:00
14:00 – 16:00
16:00 – 17:00
PWTC
KOWAMAKOPERASI WANITA BERSATU MARAN BERHAD
(C-4-0905)
Ministry of the
Federal Territories