Music Adverts• There are many different forms of music advertising. The two main forms of these are: Print media (posters, magazines, newspapers etc) and Electronic Media (Internet, TV, Radio etc)• Advertising is a form of communication in which the audience are encouraged to take action or to continue to take action involving the product being advertised.
Types• The two main types of Music advertising are the Print Media and Electronic Media. However other forms of music advertising do exist. Print Media Electronic Media Other Forms
Print Media• Print Media was the way the way advertising was first introduced. This was in the forms of newspapers and then posters, followed by magazines.
First music Advert• The first print music advert on record was back in the 19th century when music was advertised in Short Broadsheets which before the introduction of adverts had just a single income which came from subscriptions to the paper. These adverts would usually be about local piano recitals and other similar concerts.
PostersThe print media further developed in 1870 when then introduction of the ‘Printing Industry’ perfected colour lithography and made mass production possible.At this time posters were still advertising such things as live music performances as recorded music had not yet been madeWhen the posters were first ever introduced, many people said that they were like a huge collision between the two giant worlds of art and advertising
Around this time• Around this same point in history, Thomas Edison had just perfected his invention of the Phonograph and to test it made the first ever song to be recorded. ‘Mary Had A Little Lamb’.
1880-1890• Edison’s Phonograph was in large competition with Chichester Bell’s Graphophone. In this decade many songs were now being released and it is believed that posters would have been put up for records being produced for both of these new technologies.
Ernani• In 1903 Verdi’s opera ‘Ernani’ was released as the first 12 inch record on the Monarch record label. This is one of the first recordings that we know would have definitely had posters and other print media to advertise it. We have many posters of the opera archived but none of the original recording.
Development• From there on in posters just kept on growing. The main increase came in the 1970’s when the first fully established Inkjet printer came along (following the invention of the PC, and it coming into large sales figures). This meant that anyone who owned a computer could advertise their own music being sold. Which was now very common with the introduction of the first cassette tape.
Music Magazines• The first record we have of a music magazine was originally a paper. In 1926 we saw the introduction of ‘Melody Maker’. This was the only paper of this sort, which saw a whole new range of music advertising. IT would include, articles, interviews, performance dates and all similar things about musicians and bands which was a new form of music advertising.
NME• In the 50’s, ‘Melody Maker’ saw their first ever competition in ‘New Musical Express’ which had more of a youth following, appealing to people more into Rock and Roll rather than the Jazz music that ‘Melody Maker’ was aimed at. By this time we were seeing pictures of the bands also being printed in these papers, advertising the bands and artists further, these were similar to the adverts we see in music magazines today.
Music Magazines• These continued onto the 80’s when we then saw the introduction of music magazine ‘The Face’. This lead the revolution of all music magazines, with Kerrang being first published in 1981, Q in 1986 and Select which was released near the end of the decade. With the large growth of the music magazines, this meant that print music advertising was reached a much larger audience than it ever had been before!
Electronic Media• Electronic media wasn’t really introduced until 1921, when we saw the introduction of radio followed by Internet and TV
Radio• Radio has been going on since the 19th century, carrying all sorts of signals and messages, but ‘Voice Over The Air’ Radio (the radio we know of today) wasn’t introduced until 1921. This would have been a huge step forward in music advertising as this would have tied in with The electrical recordings were starting to be brought in and radio would have been used as a way to advertise things like these.
Toll Broadcasting• In 1922 it was announced that ‘Toll Casting. These meant that for a set fee, slots of air time would be sold to advertisers so that they could sell their product to the listening market. We believe that over this time period, things such as Electrical Records would have been being advertised over the radio, along with such players as Gramophones which were still in high demand over this period• The first Toll Broadcast was believed to have been from the Queensboro Cooperation, selling new Apartment complex’s
Music on Radio• Music was first introduced into radio around the 30’s. The producers would choose to use certain clips of music to gain the listeners attention.• After the phenomenon of radio had died down along with all the hype of Radio, advertising ended up decreasing, this meant that the producers had 5 minute slots or sometimes up to an hour to fill up on un-purchased air time as businesses no longer wanted to advertise. To fill this space, they decided to add music.
Addition of Music• Music being introduced onto the air waves ended up being a big hit. Artists who were having their music played as space fillers realised that their record sales were going up. This was one of the first real forms of Music advertising on Radio. Artists would then pay radio stations to play their music and some artists would even give radio stations payment based on comission!
Interviews• Following the large success gained through music being played on radio, channels decided to introduce interviews with the artists. These were introduced roughly around the 60’s and we have many recordings of interviews with such bands as ‘The Beatles’. Interviews were also classed as a form of advertising. The bands or artist would go on the radio and try and sell themselves to the listening audience. This was known as self-advertising.
Music Radio• Since then we have had the introduction of ‘Music Radio’. These are radio stations that are based solely on music and subjects based around this. Most of the air time on these stations will be taken up by songs being played and sometimes interviews.
Station Advertising• Nowadays we also have advertising based on the actual radio station. This is when companies or labels buy there own radio station or takeover a well known station and use it to advertise their own label and artists work. For example, Kerrang radio, owned by the Bauer Music Group who also own the Kerrang Magazine. Advertising there whole music franchise through several different media formats.
TV• TV has also had a very large impact on the music industry but not so much historically.• The first ever TV broadcast was made in 1929 and was broadcasting 5 days a week by 1930• When TV was first introduced, advertising was not used on TV.• The first advert on US television was in 1941 but no adverts were released in the UK until 14 years later when ITV was introduced.
Tv Advertising• When TV advertising came into full swing in the late 50’s, music was being introduced as well. The birth of The Beatles in the 60’s took the TV world by storm. They were all over the TV and everyone wanted to hear more about the band. At this time we were also seeing adverts on TV for new releases from bands and where the records were being sold.
The Beatles• In the mid 60’s ‘Beatle Mania’ had well and truly hit the UK, the band were appearing on TV as much as they possibly could. However, when they realised they just couldn’t continue TV work all the time, they decided to record 10 promotional videos for their songs so they didn’t have to keep appearing live to advertise their songs. This is where the music video was born.
The Music Video• The music video has developed a lot over time but between the introduction of ‘The Beatles’ and now, it has been one of the biggest and most effective ways of advertising music on television. Around 1981, channels were being introduced solely to air music videos and give information about up coming bands. Music channels such as MTV and VH1 were some of the first to be introduced.
Nowadays• Nowadays there are over 30 channels on just British TV that are dedicated just to music. This shows the huge success that the music video has had on TV and the big impact it has had on advertising.• Also to advertise, some singers or bands do guest shows on these music channels, to gain fans and get themselves more known in the public eye.
Internet• The Internet as we know it today was first launched in 1969, but was barley used accept for things such as email.
News Online• This was until 1986 when Rick Adams made internet news groups. This made news over the internet much easier to read, post and receive. These were then expanded upon after the first website was made in 1991. It was at this time when artists decided that they could advertise themselves in similar ways.
Fan Page• With the huge incline of the internet in the late 20th century, musicians decided that they were going to launch a whole new revolution to the music world, a ‘Fan Page’.• This would be the artists official page where their fans would come to check information about them such as tour dates, pictures and biographies. This was a whole new level of self advertising that had been introduced into the music industry.
Adverts Online• Because the internet was being so frequently used, when people where registering their own websites they need to buy domains, and when they can’t afford to pay for the domain they turned to advertising. This is also something the music industry were quick to react to, getting their names and faces all over the internet as much as they possibly could. As the internet grew, the music industry grew with it.
Youtube• Youtube was launched in 2005. This was a very important year for the music industry because it started a whole new era that many had predicted. Artists had started to post their music videos on Youtube which thousands of people were viewing for free daily. By 2011, the effect of this advertising was becoming very clear with just one artist (Justin Bieber) getting over 1.4 billion views on 3 of his videos!• This had become a new way artists could now advertise their music for free online.
Twitter• In 2011 we saw the major increase in the use of social network site ‘Twitter’. This is a way in which artists can sell themselves by talking to members of the public and ‘Tweeting’ about what they have been doing which will usually be things to do with album releases, live performances or even just to do with their personal lives. If they are interesting then people will decided to ‘follow’ them. This is a way they can also now gain fans. Similar things are also done on such social network sites as Myspace and Facebook.
Other Forms• Artists also gain advertising from other means. For example such musicians as Rihanna have their own clothing and lingerie lines.• Artists will release their biographies• Artists such as Beyonce release perfumes• Artists will perform in concerts• They will put their names to products. For example, Lady Gaga, Dr. Dre and Justin Bieber all have their own line of ‘Beatz’ headphones all on sale.• Singers and musicians such as Tulissa and Eminem will make cameo appearances in movies to boost their publicity and advertise themselves