This document outlines a proposed radio advertisement for an upcoming Bon Jovi tour. The ad will attract fans of all ages by playing snippets of both the band's classic hits and newer songs. It will use a script with specific timings to feature songs from their latest album first, then classics like "Living on a Prayer" to appeal to long-time fans. At 25-40 seconds, the ad will provide tour details over music. As the voice actor requires no payment and songs may cost £10-20 for broadcast rights, the overall budget will be low.

1. Treatment:
This advert is going to be informal as we aim to inform the masses about the upcoming 2017
tour which they are doing. What we can do at Future Skills is produce a fantastic advert for
the company which include the songs of past and present from Bon Jovi. The best thing
about playing both older and newer songs by Bon Jovi is that we can attract people of all
ages to listen. As Bon Jovi are still going and creating music, we can attract the newer fans
as they will recognise these songs, and with the older fans, we can play songs like “Living on
a Prayer” and “You Give Love a Bad Name” as they will remember the good times they had
listening to these songs and connect with the band.
This advert is going to be using a produced script as we will have specific timings for the
background songs and which order they go in. We plan on playing the latest songs first as
we want people to have a little glimpse of the latest album if they have not heard it yet.
Then we plan on playing the classic songs as we want the majority of fans to recognise the
songs which they are playing on their tour. We plan to make it about 25-40 seconds as we
want to play a couple of snippets from songs as well as tell the audience vital information
about the tour.
We will be meeting the target audience needs as we are using little sections from their most
famous songs. We’d say the target audience is anyone from a teenager onwards as most
people have heard of Bon Jovi’s classics, but older fans will remember when that song was
first released. We’d say that in terms of class systems, any class can be interested in Bon
Jovi as they are one of the biggest rock groups ever, but judging from the last tour they did,
the tickets will be quite expensive, hence we have said any class because the middle classes
will be the most likely to buy the tickets as they will be costly.
The USP (Unique Selling Point) of this advert would be the fact that we have included the
bands older music rather than just promoting the new album. We will include the
company’s name at the beginning of the advert with Bon Jovi’s new album in the
background, then we will move on to their classic songs.
As the songs have already been produced, the budget for this advert will be low. Reasons
for this are because I will be doing the voice acting, and I don’t expect any money from this.
The only way I can see this advert costing any money is that we would have to pay a little bit
to broadcast the songs which are owned by the company. So at maximum, the advert
should cost about £10-£20.
Salford City College - Future Skills @MediaCityUK
Address: Dakota Ave, Salford M50 2PU
Phone: 0161 631 5000
Twitter: @SCCFutureSkills
Facebook: FutureSkills
Email: enquires@salfordcc.ac.uk