This document discusses pop music conventions that are commonly used in music videos. It notes that pop music videos aim to sell the artist and draw audience attention through bright colors, strong makeup, close-ups of the artist, shots of locations, and fast-paced editing. Common techniques include using bright colors, natural lighting, trendy fashion, close-ups of faces, long shots showing both people and settings, and filters that enhance colors. The document also discusses applying these pop conventions to a potential music video for an artist named Brayton, while also putting a unique twist on the conventions.

1. P A R T I

2. We can see that he is social media aware
showing easy interaction and a connection with
the audience as well as demonstrating that he is
current

3. Short snappy lines with slightly sarcastic humour
Young- Songs potentially dealing with themes of youth.

4. Suggests he has an original sound,.

5. • Young
• Simple style
• Blend of music influences
• Mix of music genres
• Rooted in the pop genre

6. Knowing what sort of music genre Brayton
believes he is, I decided to research the
conventions…

7. Pop Conventions
P A R T II

8. Pop music videos are all about selling the artist;
making the audience want to buy their music.-
Due to this a lot of visual elements are made to
appeal and draw audience attention, some
typical elements include:

9. We see the wide use of colour as a technique to appeal to audience is
widespread in the genre just by looking at the image results for ‘pop music
video’:

10. MISCE EN SCENE
• Bright colours
• Light lighting
• On trend fashion
• Makeup; often strong makeup; especially for female artists
In this close-up ,girl band member Perrie
Edwards, is wearing very strong makeup.
Her look is on trend and there is strong
natural lighting, probably increased by
artificial lighting.

11. CAMERA SHOTS AND ANGLES
• Close-Ups of the artist
• Long Shots of location
• Long Shots of artist walking or dancing
A long shot in Jessie J’s ‘Do it Like A
Dude’ simultaneously shows setting
and the dancers and artist.
Jessie’s orange jacket is somewhat
incongruous with the dim setting and
dark colours, drawing attention to her
and perhaps conveying she stands out
in the industry or in society?

12. EDITING
• Filters to enhance colours
• Fast pace editing
Here the pop convention is broken,
contrasting with previous shots in the
video which are dominated by a
purple tint

13. …Our Music Video…
Brayton states himself that his music genre is ‘pop’ but not the sort we’re ‘used to’
this gives him a bit of an edge, therefore perhaps our music video of Brayton’s
Jaywalk should be rooted in pop conventions but with a bit of a twist.
+The 90s R&B influence makes me think of an urban setting for our video; graffiti etc.