Marketing environment

1. MARKETING
ENVIRONMENT
By Saurav Dagar
Roll.No.MBA33109

2. MARKETING ENVIRONMENT
 Acc. To philip kotlar , “Marketing
environment refers to the external factors
and forces that affects the company’s
ability to develop and maintain successful
relations with customers.

3. Types of Marketing Environment
1. Micro Environment
2. Macro Environment

4. Micro Environment
 Consists all those factors which
affects market directly.
 Also known as internal or controllable
environment.
 Organization, Customers , Suppliers,
Intermediary, Competition, Market

5. Macro Environment
 Consists all those factors which affects
market indirectly .
 Also known as external or uncontrollable
environment.
 Political factors, Environmental factors ,
Social factors, Technological factors,
Demographic factors, Natural factors

6. Thank you