2. THINGS TO DISCUSS
THE TERM SOCIAL MEDIA MARKETING
(SMM) REFERS TO THE USE OF SOCIAL
MEDIA AND SOCIAL NETWORKS TO
MARKET A COMPANY’ S PRODUCT AND
SERVICES. SOCIAL MEDIA MARKETING
PROVIDES COMPANIES WITH A WAY TO
ENGAGE WITH EXISTING CUSTOMERS
AND REACH NEW ONES WHILE
ALLOWING THEM TO PROMOTE THEIR
DESIRED CULTURE, MISSION, OR TONE
3. ROLE OF SOCIAL MEDIA MARKETING
Key takeaway
• Social media marketing uses social media and social networks to market
a company’s products and services.
• It allows companies to engage with existing customers and reach new ones
as they promote their culture, Mission, or tone.
• Sites like Facebook, Twitter, and Instagram are commonly used to execute
social media marketing.
4. BENEFITS OF SOCIAL MEDIA MARKETING
• Better communication with customers
• Increased customer satisfaction
• Better customer service
• Increased sales
• Increased brand awareness
• Reduced communication costs
• Better feedback from customers
• Better market research
• Better communication and marketing
• Better ability to showcase company expertise
5.
6. EFFECT OF SOCIAL MEDIA MARKETING
• It offers an opportunity For the public To find You on social media.The biggest effect of social
media marketing is That you can reach your Targeted audience Stay engaged with Them and Respond
to Their queries quickly. Social media is a great way To evaluate Your Compitetion By monitoring
Their social media Pages.
1) Builds product Awareness.
2) Social proof as a greater force of Buying Decisions.
3) Promotions, Discounts And deals on social media.
4) Social media influencer.
8. HOW TO SOCIAL MEDIA MARKETING WORK ?
• Social media marketing provides Companies with a way to Engage with Existing
customers And reach new ones While allowing them to Promote their Desired
culture, mission socialor tone. Social media marketing has purpose-built data
analytics Tool that allow Marketers To track the success of their Efforts.
9. IMPACT OF
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING AS WELL
AS ITS INTERTWINED RELATIONSHIP TO
OTHER CHANNEL STRATEGIES LIKE
CONTENT, SEARCH, EMAIL AND MOBILE.
10. • Marketing research- Collecting information To better research and
Understanding And communicate with your Audience.
• Social listening- Monitoring and reacting to Direct Requests from your
Audience , including Customer service Or sale requests.
• Repuation management- preserving and Improving your Brand
reputation, including review monitoring, collection and publishing.
• Social publishing- Planning, scheduling and publishing content That
provides awareness and Value to your Potential customers , including
how to, testimonial, thought leadership, product Reviews,news And even
entertainment.
11. PLATFORM FOR SOCIAL MEDIA
MARKETING
FACEBOOK
TWITTER
YOUTUBE
PINTEREST
LINKEDIN
INSTAGRAM
12. WHY IS SOCIAL MEDIA MARKETING
IMPORTANT TODAY ?
• Today’s customers rush to browse social media When they want to know more about An organization
or products Because that’s where they’ll find other talking about that businessWhat if you don’t have a
social media presence? You’ll miss the great opportunity to make an impression Take a look at these
stats from oberlo to have a feel of why having a social media marketing strategy is imperative to
business Success in 2020 and beyond.
