Mastery Journal Timeline This timeline was created to outline my next year of academic study in pursuit of my Masters degree at Full Sail University.

1. MASTERY JOURNAL TIMELINE
CLINT BUTLER
FULL SAIL UNIVERSITY

2. REFLECTIONS
DURING WEEK 3 OF FULL SAIL UNIVERSITY’S MASTERY: PERSONAL
DEVELOPMENT AND LEADERSHIP COURSE STUDENTS WERE TASKED TO
COMPLETE A WORKSHEET THAT WAS USED TO OUTLINE THE NEXT 12
MONTHS OF CLASSES AND HOW THOSE CLASSES WILL GUIDE AND SHAPE
THEIR OWN PERSONAL MASTERY JOURNEY WITHIN THEIR FIELD.
THIS PRESENTATION IS DEDICATED TO MY OWN PERSONAL MASTERY
JOURNEY WHILE STUDYING AND APPLYING CURRENT INTERNET
MARKETING TECHNIQUES IN PURSUIT OF MY MASTERS DEGREE IN
INTERNET MARKETING.
MY OVERALL GOAL AT THE END OF THIS JOURNEY IS TO BECOME ONE OF
THE MOST RESPECTED MARKETERS ONLINE THROUGH CONSISTENT HARD
WORK AND APPLICATION OF SOUND MARKETING PLANS WHILE ENSURING
POSITIVE CLIENT OFFER CONVERSIONS.

3. MASTERY: PERSONAL
DEVELOPMENT AND LEADERSHIP
THERE ARE SEVERAL DIFFERENT METHODOLOGIES UNIVERSITIES AND COLLE GES
USE IN ORDER TO ORIENTATE THEIR STUDENTS TO THE RIGORS AND
CHALLENGES OF STUDY. ONLINE SCHOOLS LIKE FULL SAIL UNIVERSITY U SE A
GENERAL COURSE THAT ALL STUDENTS MUST ATTEND IN ORDER TO BEGIN.
THIS MASTERY COURSE IF AN EXCELLENT EXAMPLE OF THAT. USING THE ROBERT
GREENE BOOK MASTERY TO ILLUSTRATE AND DEFINE SPECIFIC PARTS OF THE
MASTERY JOURNEY STUDENTS ARE ABOUT TO TAKE. THIS CLASS ALSO BUI LT A
GREAT FOUNDATION FOR TIME MANAGEMENT AND STRUCTURE OF THE SELECT ED
DEGREE PLAN.
Strategies and Tactics
• DEFINING MY TRUE PASSION AND CAREER GOALS
• ESTABLISHING EFFECTIVE TIME MANAGEMENT TO
THOROUGHLY EXAMINE EACH SUBJECT
• CHOOSE THE BEST STRATEGIC PATH TO MASTERY
• HTTP://WWW.LYNDA.COM/BUSINESS-SKILLS-
TUTORIALS/CONTENT-MARKETING-FUNDAMENTALS/135355-
2.HTML

4. INTERNET MARKETING
FUNDAMENTALS
• MASTER THE BASICS OF SEO THAT ARE CONSISTENT
IN EVERY MARKET
• DEVELOP A SOUND SEO PLAN FOR LAUNCH PAD OF
EVERY MARKETING CAMPAIGN
• HTTP://WWW.LYNDA.COM/BUSINESS-SKILLS-
TUTORIALS/CONTENT-MARKETING-
FUNDAMENTALS/135355-2.HTML
Internet Marketing Fundamentals – This course is very
heavy on search engine optimization and search engine
marketing. It will be very interesting to learn from an
academia point of view versus the Internet marketing
online people I network with (Full Sail, n.d).
Strategies and Tactics

5. DIGITAL STORYTELLING AND
BRANDING
• APPLY TECHNIQUES TO MY EXISTING BRAND
• DEVELOP A BASIC FOUNDATION BRANDING PLAN
FOR FUTURE MARKETING CAMPAIGNS.
• HTTP://WWW.LYNDA.COM/MARKETING-ENTERPRISE-
MARKETING-TUTORIALS/BRANDING-
FUNDAMENTALS/171053-2.HTML
Regardless of the type of digital marketing that you pursue,
one message always remains, you have to brand yourself.
It is one of the fundamental purposes of your content
marketing rather you choose video, blogs, or social media.
Building your brand is what makes eventually builds trust
for you and your business with your target audience (Full
Sail, n.d).
Strategies and Tactics

6. INTERNET CONSUMER BEHAVIOR
AND ANALYSIS
• LEARN AND MASTER ANALYTICS TOOLS
• DEVELOP STRATEGY FOR USING THAT DATA FOR
MARKETING PLAN IMPROVEMENT
• HTTP://WWW.LYNDA.COM/BUSINESS-ADVERTISING-
TUTORIALS/ANALYZING-SHIFT-BUYING-
BEHAVIOR/161053/182871-4.HTML
I have been trying to answer the question of what makes
people buy online for some time now. In my original
market, the desire to have an additional income to
supplement an established one was a major factor.
However, it always eluded me on how to be able to do that
for any market. Based on the course description this class
will provide that (Full Sail, n.d).
Strategies and Tactics

7. WEB DESIGN AND USABILITY
• LEARN ENOUGH HTML5 TO BE ABLE TO IDENTIFY
ISSUES QUICKLY
• APPLY DESIGN ELEMENTS TO IMPROVE
CONVERSIONS
• HTTP://WWW.LYNDA.COM/WEB-WEB-DESIGN-
TUTORIALS/WEB-DESIGN-FUNDAMENTALS/177837-
2.HTML
I have never been a designer of websites in the traditional
sense. This course will close the knowledge gap that I
currently have with code and how to ensure its in
compliance with current SEO practices (Full Sail, n.d).
Strategies and Tactics

8. NEW MEDIA MARKETING
• FOCUS ON MOBILE MARKETING CONVERSIONS
• DEVELOP BASIC SOCIAL MEDIA PLAN FOR SMALL
BUSINESS MARKETING
• HTTP://WWW.LYNDA.COM/BUSINESS-ONLINE-
MARKETING-TUTORIALS/MOBILE-MARKETING-
FUNDAMENTALS/165255-2.HTML
Within the Internet marketing world online the topic of
“new media” seems a bit redundant since content
producers have been using them for years. Social media,
video, and mobile are not new to us. However it seems
that corporations and small business seem to be behind
the curve and are just starting to leverage them more.
With their brand power we are seeing better results than
ever from them (Full Sail, n.d).
Strategies and Tactics

9. ADVANCED INTERNET MARKETING
STRATEGIES
• DEVELOP WEEKLY AFFILIATE MARKETING PLAN
• DEVELOP SYSTEM TO CREATE EMAIL MARKETING
CAMPAIGNS TO SUPPORT LOCAL BUSINESSES
• HTTP://WWW.LYNDA.COM/MARKETING-CONTENT-
MARKETING-TUTORIALS/AFFILIATE-MARKETING-
FUNDAMENTALS/164988-2.HTML
This course will close the gap for me with a couple
techniques I currently use to supplement my income,
affiliate marketing being one. Email marketing will also be
covered which is important because of all the other
methods online; email is still converting the best into
revenue (Full Sail, n.d).
Strategies and Tactics

10. ADVANCED SEARCH ENGINE
OPTIMIZATION
• DEVELOP TWO SEO PLANS FOR LOCAL AND
NATIONAL MARKETING CAMPAIGN
• DISCOVER METHODS TO RANK FASTER WITH LESS
OFF PAGE OPTIMIZATION
• LEARN HOW NEW MEDIA OPTIONS AID SEO
CAMPAIGN RESULTS
• HTTP://WWW.LYNDA.COM/MARKETING-CONTENT-
MARKETING-TUTORIALS/SEARCH-ENGINE-
OPTIMIZATION-SEO/89117/94698-4.HTML
Learning advanced techniques is the key to staying
competitive within the search engine marketing community.
Being able to stand out from the crowd is what builds your
brand within the community (Full Sail, n.d).
Strategies and Tactics

11. STRATEGIC INTERNET PUBLIC
RELATIONS
• DEVELOP ONLINE REPUTATION MARKETING PLAN THAT
MOLDS BRAND REPUTATION BEFORE NEGATIVE
REVIEWS ARE PRESENT
• UNDERSTAND ROLE SOCIAL MEDIA PLAYS IN BRAND
REPUTATION AND PUBLIC RELATIONS FOR SMALL
BUSINESS
• HTTP://WWW.LYNDA.COM/MARKETING-PUBLIC-
RELATIONS-TUTORIALS/PUBLIC-RELATIONS-
FUNDAMENTALS/
This course seems to be a natural continuation of the
branding course and will help build on a reputation
management strategy. Being able to manipulate and
shape a clients online reputation today is more important
than ever considering the power social media has to build
or tarnish a company overnight (Full Sail, n.d).
Strategies and Tactics

12. WEB ANALYTICS AND
OPTIMIZATION
• OBTAIN A BETTER UNDERSTANDING OF ANALYTICS
TO CAPTURE
• UNDERSTAND HOW TO USE FULL ANALYTICS
SOFTWARE CAPABILITIES
• HTTP://WWW.LYNDA.COM/ANALYTICS-
TUTORIALS/CONVERSION-RATE-OPTIMIZATION-
FUNDAMENTALS/166780-2.HTML
Analytics and data drive an SEO during every process of
an Internet marketing campaign. One can not be a master
in digital marketing without mastering this fundamental skill
(Full Sail, n.d).
Strategies and Tactics

13. INTERNET AND THE LAW
• BECOME MORE FAMILIAR WITH FTC GUIDELINES
• DEVELOP SYSTEM TO ENSURE CLIENT SITES ARE IN
COMPLIANCE WITH GENERAL FTC RULES
• HTTP://WWW.LYNDA.COM/DEVELOPER-
TUTORIALS/LOCALIZATION-DEVELOPERS/193806-
2.HTML
One of the biggest influencers in the online community is the
establishment and enforcement of FTC laws. Testimonials and claims
are really being targeted by the enforcement agency in an effort to
ensure greater consumer protections. Some small business owners are
not aware of these rules and it can get them into trouble. Developing a
greater knowledge of this information will increase the level of support
an SEO can provide to his clients (Full Sail, n.d).
Strategies and Tactics

14. INTERNET MARKETING CAMPAIGN
DEVELOPMENT
• DEVELOP A MARKETING CAMPAIGN TEMPLATE FOR
TEN TOP LOCAL MARKETING NICHES
• CREATE PROPOSAL THAT PROPERLY EXPLAINS THE
MARKETING PLAN TO CLIENTS
• HTTP://WWW.LYNDA.COM/ANALYTICS-
TUTORIALS/ONLINE-MARKETING-
FUNDAMENTALS/188429-2.HTML
I have always focused my marketing efforts online solely
around search and the organic search results. Learning
more, and mastering, creating a complete internet
marketing plan that combines several traffic sources will
increase the effectiveness (Full Sail, n.d).
Strategies and Tactics

15. INDUSTRY LEADERS
ERIC LANCHERES HTTP://WWW.ERICLANCHERES.COM
EMAIL: LANCHERES@GMAIL.COM
JOSH BACHYNSKI
EMAIL: JOSHBACHYNSKI@GMAIL.COM
JERRY WEST HTTP://KILLHUMMINGBIRD.COM/TRAINING/ -
HTTPS://WWW.FACEBOOK.COM/GROUPS/SEMMASTERY/
JOESEPH MARFOGLIO: PHONE: (760) 644-1969
KOTTON GRAMMER: PHONE: 800-846-0151
EMAIL: KOTTON@KOTTONGRAMMER.COM
DARREL FERGUSON: PHONE: (850) 572-9600
EMAIL: DARREL@THEFERGYFACTOROMGSTYLE.COM

16. CLUBS AND ORGANIZATIONS
• AMERICAN MARKETING ASSOCIATION -
HTTPS://WWW.AMA.ORG
• BNI INTERNATIONAL - HTTP://WWW.BNI.COM
• COPYWRITER’S CLUB -
HTTPS://WWW.LINKEDIN.COM/GROUPS?HOME=&GID=5052435
• EMARKETING ASSOCIATION -
HTTPS://WWW.LINKEDIN.COM/GROUPS?HOME=&GID=41352&
TRK=ANET_UG_HM
• SOCIAL MEDIA CLUB -
HTTPS://ORGSYNC.COM/79045/CHAPTER

17. PERSONAL LEARNING NETWORK
POCKET: USE GETPOCKET.COM TO BUILD A SOLID
RESEARCH FOUNDATION FOR EACH PROJECT
TALKWALKER: LIKE GOOGLE ALERTS, SET UP A
TALKWALKER.COM TO PROVIDE DAILY EMAILS ABOUT
INDUSTRY NEWS.
PAPER.LI: SITE CREATES A VIRTUAL NEWSPAPER
DELIVERING DAILY INFORMATION FROM FEEDS OF
PREFERRED SITES.

18. MENTOR CHARACTERISTICS
• AVAILABLE TO ANSWER QUESTIONS BY
APPOINTMENT
• PATIENT ENOUGH TO TEACH, TOUGH ENOUGH TO
ENSURE APPLICATION OF LESSONS LEARNED
• SPECIALIZES IN SPECIFIC AREA OF MASTERY
VERSUS “ALSO DOES” TYPE OF TEACHING
• HAS ENOUGH WORK FOR INTERNSHIP WORK TO
KEEP INTERS BUSY WITH NEW ASPECTS OF
SPECIFIC AREA OF STUDY

19. REFERENCE
FULL SAIL UNIVERSITY. (N.D). INTERNET MARKETING MASTER OF SCIENCE DEGREE
COURSES. RETRIEVED FROM
HTTP://WWW.FULLSAIL.EDU/DEGREES/ONLINE/INTERNET -MARKETING-
MASTERS/COURSES