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Social Media Marketing 101


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Presentation on social media marketing in a nutshell, sharing 7 effective strategies for marketers today.

Published in: Social Media
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Social Media Marketing 101

  1. 1. RodgersConnect~
  3. 3. It’s simply a way of getting web traffic through social media sites. My deduction: more traffic, more leads, more conversions.
  4. 4. Businesses and marketers alike embrace social media as a significant part of their marketing campaign. Every successful marketer today knows that it’s all about engaging with their customers and targeted prospects rather than just feeding them with discounts and other promotional content. They in turn gain better customer insights, build a robust durable relationship and maintain customer loyalty. The marketers with a competitive advantage have a planned strategic marketing approach up their sleeve. The key is utilising the customer information before one in social platforms. Tapping into this vast resource gives one a competitive advantage by been able to know what the customer’s preferences are. Engaging with customer allows for more brand awareness and distinction. The marketer ends up creating a flexible business model adaptable to real- time customer change.
  5. 5. MARKE G
  6. 6. Fact #1:: Approx. 2.1 billion people in the world have social media accounts of which 1.7billion are active today.
  7. 7. Now lets add a couple more people… Fact #2: The approx. percentage of the world’s internet users is 45% of which there are more than 3 billion active Internet users today.
  8. 8. Fact #3: There are 3.65 billion mobile users who use smartphones and tablets, and have internet access.
  9. 9. Pinterest
  10. 10. FACEBOOK
  11. 11. TWITTER
  12. 12. LinkedIn • In 2014, the network made $647 million, a 44% growth rate from 2013. • It has 347 million members. • There are approx. 39 million students on this network
  13. 13. GOOGLE+ • Did you know Google+ has 363 million users? • Ever wondered how many times the +1 button is hit? Well, 5 billion times on a daily basis.
  14. 14. Instagram
  15. 15. • Don't focus on gaining followers, build a growing community – a community is better because it pays needed attention to what you provide or share.
  16. 16. • Boost influencers pride-influencers normally have a large audience at their back and also they are more knowledgeable on their chosen niche.
  17. 17. • Become active across all social media channels – make campaigns that spread across all your networks with trending unique content.
  18. 18. • Make sure you provide unique trending content
  19. 19. • Use effective social media platforms like Facebook, google+, twitter and LinkedIn as seen earlier on statistics.
  20. 20. • Make use of Facebook ads – they are fairly cheap and best of all, the audience is extremely targeted showcasing good results or conversions.
  21. 21. • Make sure your niche purpose is to solve a problem normally this gets more conversions.
  22. 22. Thank You RodgersConnect published by @RodgersTriple