Rural marketing

1. RURAL MARKETING
NAME-Aastha Singh
Roll no.- MBA34101
MBA(Business Analytics)

2. MEANING
Rural marketing is the process of developing, pricing,
promoting and distributing rural specific products and services
leading to consumer satisfaction and achievement of
organizational objectives.

3. CONCEPT OF RURAL MARKETING
• Large Population
• Increased Income
• Competition in Urban market
• Support of Financial Institutions
• New Employment Opportunities

4. What are the ways of Rural Marketing?
• Urban to Rural Market
• Rural to Urban Market
• Rural to Rural Market

5. EXAMPLES
• HDFC Bank’s “Festive Treats” and “Har Gaon Hamara” Rural
Campaigns
• “Khushion Ki Doli” by Hindustan Unilever Ltd (HUL)
• “Accessibility” Campaign by Coca-Cola
• Bail Kolhu Kachi Ghani Mustard Oil
• Sudha Dairy

6. THANK YOU