The document provides details about two existing magazines - Vibe and Kerrang! - that could be used as examples for a new magazine. It analyzes several aspects of each magazine, including type of content, publishing details, cover design, contents page layout, and double page spread design. The document explains that aspects like bold mastheads, matching color schemes, relevant images, column layouts, and pull quotes will be imitated in the new magazine to structure articles and engage readers.

1. Choose 2 existing magazines that are similar in some way to the
magazine you are planning, and produce a PowerPoint
presentation on each of them, covering the following points:
- Type/focus of magazine
- Publishing Company
- Editor’s name
- Date of First Publication
- Frequency of Publication
- Price
- Distribution – ie. How/where readers can get it
- Detailed analysis of Front Cover
- Detailed analysis of Contents Page
- Detailed analysis of Double Page Spread
- Explanation of aspects you intend to use/imitate in your
magazine.

2. VIBE magazine
This magazine costs $3.99.
It is a magazine that
features a couple of
different genres. It covers
R&B, hip-hop and popular
music.
I’d say the target audience
for this magazine would be
for both male and female
and also aimed at
teenagers.

3. VIBE facts
• Publishing Company – ‘InterMedia Partners’ are the
main publishers of Vibe Magazine.
• Editors name – The Editor-In-Chief’s name is
Jermaine Hall.
• Date of First Publication – Vibe first launched in
1993.
• Frequency of Publication – Once a month
• Price - $3.99 (around £2.50)
• Distribution – A magazine store in America and
online.

4. Detailed analysis of Front Cover
Vibe magazine has most of the typical magazine
conventions. It is a quite neat and structured
magazine with a simple and clean layout. The
cover page has a different house style and
colour scheme in each issue according to the
contents of the magazine. There is a mast
head (magazine title) at the top of the page
which is sometimes overlapped by the main
image on the cover. The main image is usually
a medium long shot where the star/icon is in
a direct mode of address. There are very few
cover lines around the page which makes the
cover so simple and not messy. There is a
main cover line which is connected with the
main image on the cover. The other cover
lines around the page represent the content
inside the magazine.
The size and boldness of the masthead and the
main cover line represents importance of the
magazine contents. The biggest cover line will
always represent the main image on the
magazine and then smaller ones around the
page to represent the magazine contents.
There is always a colour scheme to each
magazine cover therefore the colours will
always match.

5. Detailed analysis of Contents Page
The contents pages in Vibe magazine are once
again clean and structured just like the cover
pages.
The word ‘contents’ is used at the top of the
page to specify that it is a contents page. The
typical Vibe magazine contents page has the
same masthead at the top of the page.
CO
NTEN
TS 2,3
It shows the date and issue number on these
pages to go with the particular magazine.
Each article has a bold title and then smaller
writing underneath to give the reader an insight
of each article. There are also visible page
numbers for the reader to see which page each
article is on.
There is 1 column used on the page to separate
the articles from the main image on the page.
Subheadings are used to separate the magazine
articles into ‘categories’.

6. Detailed analysis of Double Page
Spread
The images that are used on a double page
spread usually relate to the main image on the
front cover of the magazine. Vibe magazine use
vibrant colours to make the images and text
stand out of the page. The articles in these
magazines are laid out in columns like a typical
magazine article. They have used ‘pull quotes’
from the article and made them stand out to
split the article up. It will also attract the
readers attention and get them to read the
article. They have also used extra pictures on
the page in relation to the article. There is 1
main image, in a direct mode of address,
surrounded by other smaller images. These
pages both have a ‘stand’ at the beginning of
the article to tell the reader more about the
celebrities in the article if they didn’t know
already.

7. Explanation of aspects you intend to
use/imitate in your magazine
For my front cover I will be using a main masthead which is slightly covered by
the main image on the page. I will be adding in a few cover lines to give the
reader an insight of the magazine but I will not use too many because I don’t
want the cover page to look too busy. I will use a colour scheme which will
match the ‘genre’ of my magazine and make the magazine stand out. The
main cover line that I will use will relate to the main image on the page.
For my contents page I will be using columns to divide my articles. I will also
be using article headings, sub-headings and page numbers to order the
articles. A picture which relates to the main article on the cover page will be
used.
For the double page spread, I will use another image which relates to the
main image on the cover page. The article will be about the article featured
on the cover page. I will use columns to separate the article. I will use smaller
pictures around the pages which also relate to the article. I will use a stand
for the readers if they don’t know about the person I am writing about.

8. KERRANG! magazine
This magazine costs £2.20.
It is a magazine that mainly
features rock artists/bands
I’d say the target audience
for this magazine would be
mainly the male gender in
their teens to 30’s and
maybe some females too.

9. KERRANG! facts
• Publishing Company – ‘Bauer Media Group’ are the
publishers of Kerrang! Magazine.
• Editors name – The Editor’s name is James
McMahon.
• Date of First Publication – Kerrang! first published
on 6th June 1981.
• Frequency of Publication – Weekly
• Price - £2.20
• Distribution – A magazine store in the UK and
online.

10. Detailed analysis of Front Cover
Kerrang! magazine has a lot of the typical magazine
conventions. It is a very busy magazine with a
bold and messy layout. The cover page has a
different house style and colour scheme in each
issue according to the contents of the magazine.
There is a mast head (magazine title) at the top
of the page which is sometimes overlapped by
the main image on the cover. The main image is
usually a medium long shot where the
stars/icons are in a direct mode of address.
There are a lot of cover lines, puffs and smaller
images around the pages which make the covers
look bold, eye catching and packed with articles
and information. There is a main cover line on
each magazine which is connected with the
main image on the cover. The other cover lines
around the page represent the content inside
the magazine.
The size and boldness of the masthead and the main
cover line represents importance of the
magazine and its contents. The biggest cover
line always represents the main image on the
magazine and then smaller ones around the
page to represent the magazine contents.
There is always a colour scheme to each magazine
cover therefore the colours will always match
the content.

11. Detailed analysis of Contents Page
The contents pages in Kerrang! magazine are
busy like the cover pages but they’re cute
structured. The word ‘contents’ is used at the
top of the page to specify that it is a contents
page. The typical Kerrang! magazine contents
page has the same kind masthead at the top of
the page.
It shows the date and issue number on these
pages to go with the particular magazine.
There are visible page numbers for the reader to
see which page each article is on.
There columns used on the page to separate the
articles from the images used on the page.
Subheadings are used to separate the magazine
articles into ‘categories’.
One large image is used to feature a specific
article, usually the one on the cover page. There
are smaller images around that which relate to
other articles in the magazine.
Pull quotes are also used from articles to give
the reader an insight to an article.

12. Detailed analysis of Double Page
Spread
The images that are used on a double page
spread usually relate to the main image on the
front cover of the magazine. Kerrang! magazine
uses deep colours to relate with the article. The
double page spreads in Kerrang! magazine have
a certain layout. They have 1 main image on the
left side of the page with the article written in
columns on the right side with smaller images
around the page which also relate to the article.
They have used ‘pull quotes’ from the article
and made them stand out to split the article up.
It will also attract the readers attention and get
them to read the article. These pages both have
a ‘stand’ at the beginning of the article to tell
the reader more about the celebrities in the
article if they didn’t know already.

13. Explanation of aspects you intend to
use/imitate in your magazine
For my front cover I will be using a main masthead which is slightly covered by the
main image on the page which will be a star/icon in a direct mode of address. I will
be adding cover lines to the front cover to give the reader an insight of the
magazine. I will use a colour scheme which will match the ‘genre’ of my magazine
and make the magazine stand out. The main cover line that I will use will relate to
the main image on the page.
For my contents page I will be using columns to divide my articles. I will also be
using article headings, sub-headings and page numbers to order the articles. I will
have a main picture which will relate to the main article on the cover page and
some smaller images which relate to other articles in the magazine.
For the double page spread, I will use another image which relates to the main
image on the cover page. The article will be about the article featured on the cover
page. I will use columns to separate the article. I will use smaller pictures around
the pages which also relate to the article. I will use a stand for the readers if they
don’t know about the person I am writing about. I will also use pull quotes which
will stand out of the page to attract the readers attention.