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This document provides information on building and marketing websites, including search engine optimization techniques like Google advertising and pay-per-click models. It also covers HTML elements for links and tables, and how to use them. Finally, it discusses CSS topics like inheritance, classes, and different methods for specifying font sizes like percentages, ems and keywords.
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The document discusses search engine optimization (SEO) techniques for websites built with Joomla. It provides guidelines from Google on how to structure websites for search engines, including using clear hierarchies, descriptive text links, and site maps. It also discusses best practices for SEO, such as using relevant keywords in titles, meta descriptions, and content; organizing content well and ensuring internal links work properly; validating code; and using Google's Webmaster Tools.
Joomla + SEO + Google - Joomla!Days NL 2009 #jd09nl
The document discusses search engine optimization (SEO) techniques for websites built with Joomla. It provides guidelines from Google on how to structure websites for search engines, including using clear hierarchies, descriptive text links, and site maps. It also discusses best practices for SEO, such as using relevant keywords in titles, meta descriptions, and content; organizing content well; and validating websites using tools from Google and W3.org. Red flags for SEO that could harm rankings are also highlighted, such as hidden text or duplicate content.
Meta tags
Meta tags are HTML tags placed in the <head> section of a web page that provide information about the page content to search engines and browsers. Common meta tags describe the page keywords, description, author, and refresh settings. While meta tags were once important for search engine optimization, many search engines now rely more on other factors like page content and backlinks.
Meta tags
Meta tags are HTML tags placed in the <head> section of a web page that provide information about the page content to search engines and browsers. Common meta tags describe the page keywords, description, author, and refresh settings. While meta tags were once important for search engine optimization, many search engines now rely more on other factors like page content and backlinks.
Html
The document provides an introduction to HTML, covering topics such as what HTML is, how web pages work, common programs used to write HTML, how browsers display web pages, basic HTML tags, formatting of HTML documents, and more. Key points include:
- HTML is the standard markup language used to create web pages
- Web pages are stored on servers and viewed in browsers using HTTP
- Popular programs for writing HTML include Notepad, Textpad, Dreamweaver
- Browsers fetch and display pages using HTML tags to control formatting
- Basic HTML tags include headings, paragraphs, line breaks, comments
- Links, images, backgrounds, and other elements are added using tags
Seoptimizing
This document provides an overview of search engine optimization (SEO) techniques for improving website rankings. It discusses on-page factors like keywords, meta tags, titles, headings, links, and images. It also covers off-page elements such as linking to relevant sites, XML sitemaps, and Google Webmaster Tools. The goal of SEO is to provide users with the information they need in the most natural and helpful way to search engines.
Direct Marketing SEO
This document provides instructions on how to optimize a website for search engine optimization (SEO) through proper use of meta tags, headings, and other elements. It explains how to insert meta tags like title, keywords and description in the HTML header to inform search engines about the website content. It also discusses how to use different heading levels like H1, H2 and H3 tags correctly to define the structure and importance of content. Finally, it mentions adding alt text descriptions to images and creating an XML sitemap to help search engines index all desired pages.
Seo tutorial
This tutorial is about on page & off page optimization of website from SEOnotion Inc. you will get basic understanding of Google search criteria, seo, optimization o
AttributesL3.pptx
Attributes provide additional information about HTML elements and are included in element tags. There are several common attributes like id, class, style, title, and lang that can be used on most elements. The src attribute is used within the <img> tag to specify the path to an image, and the <a> tag uses href to define a hyperlink. Meta tags provide metadata and settings for things like the character set, viewport, and keywords.
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Joomla + SEO + Google - Joomla!Days NL 2009 #jd09nl
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Pres
This document discusses different elements used in building and styling websites, including block elements, inline elements, class identifiers, ID identifiers, and generic elements. Block elements begin on a new line and include paragraphs, headings, and lists. Inline elements flow within surrounding content and include emphasis and images. Class and ID identifiers are used to classify or uniquely identify elements for styling purposes using CSS. Divisions and spans are generic block-level and inline elements that can be styled without inherent formatting.
Pres
This document discusses the box model for building websites, including the use of color, content dimensions, padding, borders, and margins. It explains that every element generates a rectangular box and describes how to specify the width and height of content, as well as the padding, borders, and margins around elements using CSS properties. Shorthand properties are available to efficiently set multiple side values at once for padding, borders, and margins.
Pres
This document provides information about building and marketing websites, including key HTML elements like links and tables. It discusses landing pages for marketing websites and different types of links like absolute and relative URLs. It also covers the basic structure of HTML tables using rows, table headers, and table data. The document then reviews CSS and introduces new topics like font sizes, classes, and color specification using RGB values or hex codes. It concludes with an overview of the box model and how it describes the content, padding, border, and margin areas of elements.
Pres
The document discusses several topics related to building and marketing websites including pay per click advertising, HTML elements and tags, CSS for styling web pages, and using classes in CSS. Pay per click advertising means advertisers pay each time a user clicks their ad. HTML describes the content and structure of a web page while CSS describes how that content should look. Classes in CSS allow grouping elements to apply common styles.
Pres
This document provides an overview of building and marketing websites. It discusses HTML, the basic building block for webpages, and CSS, which is used to style HTML elements and control presentation. HTML uses tags like <h1> and <p> to structure content and images are added using the <img> tag. CSS rules are defined within <style> tags and use selectors like h1 to target elements and declarations like border: 2px solid black; to style them. CSS allows combining selectors to apply styles to multiple elements.
Intro 1 sept_14_2010
This document provides an overview of how websites and web browsers work. It explains that web browsers, like Chrome or Firefox, are used to access the web and make requests to web servers. Web servers are computers that host websites and deliver web pages in response to requests. When a user enters a URL, the browser contacts the corresponding web server, which returns an HTML file that the browser then displays. HTML is the code that tells browsers how to structure and display a web page. Tags like <h1> and <p> indicate headings and paragraphs.
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5th LF Energy Power Grid Model Meet-up Slides
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Pres
- 1. Building and Marketing Websites
- 2. Marketing Google advertising Search PPC / CPC CPA Cost per action “action” can be mean different things
- 3. More HTML elements Links , Tables
- 4. Links <a href=“http://www.google.com”>This is a link</a>
- 5. Links <a href=“http://www.google.com”>This is a link</a> href attribute required Specifies destination of the link Content of element acts as a label for the link. In the browser the label appears with an underline to indicate you can click on it
- 6. Links Anchors are inline elements May only contain text and other inline elements. <a href=“http://www.google.com”>This is a link</a> <a href=“http://www.google.com”><imgsrc=“…” /></a>
- 7. Links: href attribute href attribute provides the address of the page (its URL) to the browser 2 ways to specific URL
- 8. Links: href attribute <a href=“http://www.google.com”>This is a link</a> Absolute URL Provide the full URL for the document, including the protocol (http://)
- 9. Links: href attribute <a href=“test.html”>This is a link</a> Relative URL Can be used when you are linking to another document on your own site (i.e., on the same server).
- 10. Tables
- 11. Tables
- 14. Tables Rows tr = table row Cells: th = table header td = table data Actual content goes into cells
- 15. Tables What about columns? The number of columns in a table is determined by the number of cells in each row Make sure you have the same number of cells in each row!
- 16. Back to CSS
- 17. Inheritance Elements pass down certain style properties to the elements they contain
- 19. Classes Used to classify elements into a conceptual group.
- 20. <html> <head> <title>Simple Website</title> </head> <body> <h1>Welcome</h1> <p class=“green”>This is a demonstration.</p> <p>Business as usual</p> </body> </html>
- 21. Font Sizes body { font-size: 14px; }
- 22. Font Sizes body { font-size: 14px; } h1 { font-size: 150%; } Percentage tells the font how big it should be relative to another font size.
- 23. Font Sizes body { font-size: 14px; } h1 { font-size: 150%; } h2 { font-size: 1.2em; } Similar to em. Specifies a scaling factor.
- 24. Font Sizes
- 25. Font Sizes body { font-size: small; }