13. Web Site Optimization (cont’d.) For more information see Bob Garcia’s presentation, “Turn Good Results into Great,” at http://www.slideshare.net/WebTrends/optimize-turn-good-results-into-great-webtrends2010
14. Questions? Please contact Ken Quandt by e-mail at [email_address] or by phone at (312) 942-6846 with follow-up questions.