Meta tag are most important part of Search Engine Optimization.Meta Tags are mainly taken into consideration by search engine crawler.

1. WHAT ARE META TAG
•Meta tags are snippets of text that describe a
pages content.
•The meta tags don't appear on the page itself.
•It is a little content descriptors that help tell search
engines what a web page is about.
•Meta tags only exist in HTML, usually at the "head“
of the page, & so are only visible to search engines.
•The "meta" stands for "metadata“ , which is the
kind of data these tags provide data about the data
on your page.

2. Types of Meta Tag
• Meta keywords Attribute
• Title Tag
• Meta Description Attribute
• Meta Robots Attribute
• Meta Keywords Attribute:
A series of keywords you deem relevant to the page
in question.
• Title Tag:
This is the text you'll see at the top of your browser.
Search engines view this text as the "title" of your
page.

3. • Meta Description Attribute:
A brief description of the page.
• Meta Robots Attribute:
An indication to search engine crawlers
(robots or "bots") as to what they should do with
the page.

4. • index/noindex :- This tells the engines whether
to show your page in search results or not.
• follow/nofollow :- This tells the engines what
to do with links on your pages.
Whether they should trust & "follow" your
links to the next page or not.

5. Keyword Analysis
• What is Keyword Analysis?
Keyword Analysis is the starting point and
cornerstone of search marketing campaigns.
By understanding what queries qualified
visitors to your website type into search
engines, search marketers can better
customize their landing pages to increase
conversion rates. For this reason keyword
analysis is an integral SEO expert’s.

6. The Keyword Source Analysis feature allows you to analyze search engine keywords
in aggregate or drill down to focus on just paid keywords, just organic keywords ,Paid
and Organic Keywords together, or just keyword suggestions and associated traffic
estimates.
There are multiple sites are available for keyword search tool :-
•Google Adwords
•Keyword Spy
•Google Trends
•Ubersuggest
•Wordstream

7. Importance of Keyword Analysis
• Optimize spend
• Increase Conversions
• Eye Trends
• Prioritize Your Time
• Find New Markets