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Joomla + SEO + Google - Joomla!Days NL 2009 #jd09nl

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Joomla!Days Netherlands
Joomla!Days Netherlands

The document discusses search engine optimization (SEO) techniques for websites built with Joomla. It provides guidelines from Google on how to structure websites for search engines, including using clear hierarchies, descriptive text links, and site maps. It also discusses best practices for SEO, such as using relevant keywords in titles, meta descriptions, and content; organizing content well; and validating websites using tools from Google and W3.org. Red flags for SEO that could harm rankings are also highlighted, such as hidden text or duplicate content.

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Joomla! + SEO + GOOGLE Joomla!days Netherlands 2009 Jessica Dunbar
What we will learn ,[object Object]
Webmasters Feelings ,[object Object]
Google 101
Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organic Vs. Paid SEO only effects organic placement
Crawling ,[object Object]
Indexing ,[object Object]
Title Tags and ALT attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Serving ,[object Object],[object Object]
Content
Do’s & Don’ts of Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Plan ,[object Object],[object Object],[object Object]
Organize your Content ,[object Object],[object Object],[object Object],[object Object]
Language ,[object Object],[object Object],[object Object]
Heading tags ,[object Object],[object Object],[object Object]
Titles and Descriptions A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each page on your site.
 
What’s Wrong ,[object Object]
Joomla SEF
JOOMLA SEF ,[object Object],[object Object]
Extensions ,[object Object],[object Object],[object Object]
GOOGLE HATES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site Navigation ,[object Object],[object Object],[object Object],[object Object]
Sitemap ,[object Object]
Sitemap Don’t ,[object Object],[object Object]
Useful 404 errors ,[object Object]
Good practices for promoting your website ,[object Object],[object Object],[object Object],[object Object],[object Object]
W3.org ,[object Object],[object Object]
Use Webmaster tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
web analytics services ,[object Object],[object Object],[object Object]
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Joomla + SEO + Google - Joomla!Days NL 2009 #jd09nl

  • 1. Joomla! + SEO + GOOGLE Joomla!days Netherlands 2009 Jessica Dunbar
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  • 17. Titles and Descriptions A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each page on your site.
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