Udaan is a mobile-based news application that provides users with diverse news content and features like offline reading and social media sharing. Targeting young adults in India, the app aims to bridge language barriers and digital accessibility by offering news in multiple languages and potentially tying up with local newspapers. It is positioned to capitalize on India's rapidly growing smartphone and internet user market while exploring revenue opportunities through e-books and advertisements.

1. UDAAN

3. Udaan is a leading mobile based news application where people get and
experience news on different topics and categories.

4. Features –
24x7 breaking news
Offline reading
Share news & stories at social networking websites
Integration with Google reader
Easy customizations of page
TagNav, a news navigation system
Collection of articles, news stories, HD photographs and videos
Syndicate news contents from over 1200 trusted media partners etc.

5. Consumer Profile (Demographic)
Women and men, ages between 18 –30
Students; young and seasoned professionals
Employees

6. Indian market: Opportunity

7. India is now world’s third largest Internet user after U.S., China
Indian population: 1.2 billion
Total number of mobile users: 933 million
Total number of Smartphone users: 350 million
Total number of Smartphone bought last year: 200+ million

9. Existing news giants in Indian
market.
Survey data among IIT Kanpur
students
Vast variation of languages in
different zones of India.
Due to illiteracy huge percentages
of people don’t understand English.
So they need a platform which
provides news in both in English and
mother tongue.

13. Product Recommendation
Tie-up with maximum possible local newspapers. As per the data from Registrar
of Newspapers for India (RNI) the highest number of newspapers were published
In Hindi followed by English, Urdu, Guajarati, Telugu, Marathi, Bengali, Tamil,
Oriya, Kannada and Malayalam. Huge percentage of youth regularly checks
Employment news and government websites. If it possible to make any blog on
the app it would be a better step. Indian youth spends lot of money to buy
magazines, books. If they get unlimited access to e-magazines, e-books, they
will prefer this app.

14. As per the survey conducted
among IIT Kanpur students, the
maximum persons
wanted the power to customize
(change the outlook, icons,
background) their app.
Some person also want to
upload news and make a
personal blog.

15. Platform
Available on iOS, Android in India In India market share of Windows phone
is approx 10%. India is second largest country for Windows phone user So
here big opportunity for Windows phone app. The app is limited for mobile
and tab user only .There are 150 million people in India who browse .Internet
only through computer so there is also an opportunity to expand the market.
Indian mobile phone companies is competing equally with international
mobile giant . Preloading in Indian mobile phone companies(Micromax,
Karbonn, Lava etc) will create new opportunities for the app.

20. Newspaper
Magazines
Banners
Glow boards
Metro
College Events

22. Pricing Strategy
It is Ad-free Product Ad-free subscription for Android
We can generate revenue by considering following point
By Selling e-books, e-magazine, journals
As the download from app store increase the revenue increase
When some content of the app share with social media revenue increase
By tie-up with maximum newspapers
By using hyperlink within contents