2. Sector Information:
The Indian consumer electrical sector is on a sustained growth path arising from a confluence of
enduring macro and demographic factors. Rising income levels, growing aspirations of the
middle class, rapid urbanization, better outlook of housing, electrification and improving
affordability are likely to drive better penetration and product premiumization.
The Indian consumer electronics industry is evolving rapidly with increasing global trend of
continuously inspiring excitement and capturing the imagination of consumers with new devices
and technologies. For the last ten years, Indian consumers, especially the middle-class segment,
have been showing a drastic change in lifestyle and buying preferences with a strong inclination
towards consumer electronics products. This, in turn, has driven the global consumer electronics
market including the Indian market.
Moreover, rising disposable income coupled with the need for Internet usage has further boosted
the demand for smart consumer electronics. Preference for smart homes and smart offices is
driving the growth of the industry. High-end products still have a long way to go to acquire a
larger industry share in India.
India has witnessed increasing technology penetration with a strong demand from such
application areas as smart offices and smart homes, of which consumer electronics is an integral
and important part. Moreover, increased manufacturing cost in China has made India a potential
location for consumer electronics manufacturing.
Make in India policy of the government is attracting more investments in the consumer
electronics industry. Of the total electronics industry in India, consumer electronics has around
9.5 per cent market share, with major adoption among the middle-income group.
3. Company Information:
V-Guard Industries Ltd is a major electrical appliances manufacturer in India, and the
largest in the state of Kerala with an annual turnover of ₹23.21 billion (US$340 million)
in financial year 2017-18.[1] The company manufactures voltage stabilizers, electrical cable,
electric pumps, electric motors, geysers, solar water heaters, electric fans and UPSs. It was
founded in 1977 by Kochouseph Chittilappilly as a small voltage stabilizer manufacturing unit.
4. The company’s current Managing Director, Mithun Chittilappilly is a Post Graduate in
Management from the University Of Melbourne, Australia. In the year 2006, he joined V-Guard
as the Executive Director and in 2012, he was appointed as the Managing Director of the
company. Mithun Chittilappilly has previously worked with leading MNCs
like Deloitte & Hewlett Packard.
V-Guard is a consumer goods company with diversified product offerings. The company now
has over 500 distributors, 30,000 retailers, and branches across India.
Over the years V-Guard has sold into domestic, industrial and agricultural electronic goods and
appliances category
The company started in 1977, when Kochouseph Chittilappilly set out to build a brand in the
Indian electric and electronic goods industry The company started with a small manufacturing
unit for voltage stabilizers, a capital of Rs. 100,000 and two employees.
In less than four decades, V-Guard earned a reputation for solidity and reliability for designing
and manufacturing products that are built to last!
Within a short span of time, V-Guard grew rapidly to become a name synonymous with voltage
stabilizers across South India. The company soon expanded its range of products.
V-Guard's new vision will continue to drive more technologically sound products for the next
decade and beyond, enabling a seamlessly connected world.
V-Guard is armed with vast network of distributors, direct dealers, retailers and service centers in
its endeavor to reach every nook and corner of the country.
As the world evolves technologically, it is our endeavor to stay relevant with changing trends.
Therefore, V-Guard will continue to focus on smart home solutions, while setting new industry
benchmarks, in innovation, design and performance
8. Recruitment and SelectionProcess:
Interview Questions:
Importance of brand management. Why does it matter?
How would you describe your own personal brand?
In as much detail as you can, describe a well-marketed product. What’s working well
for this product?
If you were targeting another segment of customers — a different culture, perhaps, or
a younger audience — what would you do?
How do you know when a branding strategy isn’t working?
HR
Senior
Brand/Marketing
Manager
Personal
Interview-
Director
9. How do you know when to change a product’s pricing?
What metrics are important to you as a brand manager? How did your previous team
handle reporting?
How do you keep your team motivated in the face of tight deadlines?
Your team doesn’t agree with your direction. How do you handle it?
What would you do if your most important client hated your work?
Training Plan:
Quality training and development is realized through identifying training needs within the
organization and designing and implementing those need based training programs to bring about
continuous up gradation of knowledge, skill and employee attitudes.
The following highlights V-Guard ‘s training methodology for the comprehensive development
of its employees.
The following highlights V-Guard ‘s training methodology for the comprehensive development
of its employees.
Training plan Companies success in today's free market economy, only because their employees
perform to their fullest potential.
V-Guard draws up on annual training calendar highlighting the training activities for the year It
also includes detailed discussions with the faculty to decide on the contest of the training
programs guard's training plan includes technical/functional programs (mechanical, electrical,
finance related and behavioral programs etc.), covering a wide cross-selection of employees, as
follows:
•A week long induction program for fresher ‘s.
•Development of top performer through leadership development programs aimed at bringing up
future leaders.
•Development of managerial staff through intensive management development programs tailor
made for them providing exposure to holistic understanding of the business, strategic planning,
customer relationship, enhancing shareholder value, and financial management.
•Sustained effort in training has led to creation of highly skilled and motivational employees
ready to take on higher roles and responsibilities in the company.
10. Training & Development:
The primary objective of increasing the skill sets of its workforce and to make them future ready
professionals, in a continuously evolving market scenario.
Some of our Training and Development endeavor’s include:
Training &
Development
Training
Sessions
Career
Development
Insights
Management&
Communication
Workshops
Participation
in External
Events
Seminars
11. CSR Activities:
Health Care Programs:
o Government Hospital Infrastructure Development Project
o Health Awareness programs
o 40th Anniversary - 40 Ambulances Across India
Edu-Care and Skill development:
o Children Education Sponsorship Project
o School Strengthening Project
o BIG IDEA - Skill Development Program
o Skill Development Training Among Rural and Tribal Youth
o "Swanthanam"
Build India:
o Support to Orphanages
o Sapling Planting Initiatives
o Swatch Bharat Initiative
12. Training need Analysis Process:
Identify
training
needs
Establish
Objectives
Select
training
methods
Conduct and
deliver
training
Evaluate
performance
13. JD & JS:
V-Guard Industries
Job Profile:Brand Manager
Job Location:Mumbai
Job Purpose:
Responsible for managing the company's marketing initiatives. Uses market research and
analysis to direct marketing strategy and planning. Oversees the production of all
promotional materials and marketing campaigns. Reports marketing and sales results to
senior executives.
Roles & Responsibilities:
Planning and Executing communication and media actions on all channels, including
Online as well as Offline.
Creating and Managing promotional collateral to establish and maintain Product
branding.
Effectively connect with the advertising teams to create collaterals to communicate the
brand proposition Develop Activations / BTL activities
Effectively design media campaigns and work with the agencies to develop them.
Monitor market trends and oversees advertising and marketing activities to ensure the
right message is delivered for the product and services.
Working closely with product developers, researchers, marketing personnel’s and
creative agencies to make sure company brand values and image are followed.
Evaluating the effectiveness of past and present brands and suggest enhancements
Qualification: Masters in Business Administration(Marketing), PGDM
Experience:4 years
Skills Required:
Brand Awareness,Knowledge of Marketing mix, ATL BTL Execution, Lead Generation activity,
End to End marketing, E-marketing, Knowledge about Digital platforms, Creative, Analytical
skills.
CTC:3.5L
Notice Period: 3 months
