Presentation on marketing plan of a unique mobile app ,first of its kind that allows the users to share their mobile battery just as pictures and files

1. ChargeIt

2. Mr X.
Ohh no!! My battery is low !
What?? How can you share
battery power?
Mr Y.
Don’t worry, I’ll share
using ‘ChargeIt’

3. Executive Summary
• ‘Low battery’ is the mobile notification which irks every mobile user today. This is
the opportunity that ChargeIt grabs.
• ChargeIt is the first of its kind of app that enables wireless sharing of battery
charge.
• ChargeIt will be the market leader that offers unique feature for free.

4. Situation Analysis

5. Company
Overview

6. ChargeIt : first mover to provide battery power ‘sharing’ feature
but wireless back up chargers are available.
Core competitor- Samsung PowerSharing app
(but it needs a cable for power sharing)
Other competitors- Wireless charging pads such as Spigen
F300,AnkerQi,Samsung Qi

7. Marketing
Overview

8. Customer concern for battery = our opportunity

9. • The 66 percent of dissatisfied
customers can be turned to our
potential customers.

10. SWOT analysis
First mover advantage Power loss during sharing
Mass marketing (percentage loss is negligent
though)
Absence of such a feature in the market New entrants
Growing average access time of the smart Competition from established phones
phones. power sharing app.
Battery life is the biggest gripe with 1 in 3 Chances for the companies to introduce
(37%) of phone owners . indefinite battery life.

11. Target
Customers

12. Target on the basis of charging scheduleTarget with reference to product usage
85 percent customers who don’t carry
any battery back up are our primary
target customers.
Data reveals that major charging instances
start at 4pm (when most users are at
work) with battery below 30%.

13. Since ChargeIt addresses the basic
need of every mobile user
segmenting the market would be
limiting the customer base.
So in general ChargeIt targets the
lazy and busy customers whose
access time of mobile is high.

14. Goal
• We need atleast 10,000 users of our app in first quarter and an equal
number of of viewers of our blog.
• We need atleast 5000 updates for premium features in the next
quarter.
• We need to get enlisted in all the top recommending sites with best
rating factor.
• Keeping abreast with the evolving trends we need to update our
features accordingly.

17. Customers-
Need : all time access of mobile
offering : app that helps to share battery
Target :lazy and busy customers who
access mobile more but don’t charge it
Collaborators-
Suppliers: app developers
Testers: build and distribute to app testers
End users: build and distribute to selected
users.

18. Company-
ChargeIt ,no need to carry any battery
backup
First app to introduce charge sharing
technology.
Low price market leader
Competitor-
Samsung Powersharing app
Substitutes :Battery back ups and
wireless charging pads.
Emerging technologies may indefinitely
improve battery life

19. Tactics

20. Product- Android app that allows to share mobile battery charge
unique initial features for free
extremely useful at the time of emergency
Service- No need to carry battery back up
charge anywhere and everywhere
Brand- ChargeIt
Sharge it : Share using ChargeIt

21. Price- initially 40 percent of battery charge can be shared
at premium price of 2.32$ per month - 100 percent battery
share.
Incentive- During the first month of the launch 100 percent battery
share for free
Communication- build microsite and teaser website
start blog and contact well known bloggers.
contact the five recommendation sites that appears on
the top of google list.

22. Implementation
Resources
Launch preparation
Launch
Customer retention and growth

23. Step1 : Resources
Enlist all the platforms available for apps
Select the one with maximum exposure
Prepare editorial calendar with date of release of news,
announcements, press releases and blog posts.
Step2 : Launch preparation
Set App Search Optimization and analytics sytem
Create teasers and blogs

24. Step3 : Launch
Banner campaign in facebook ,linked in and other sites
Secure large number of reviews
Step4 : Customer retention and growth
Contests and promotion
Push notifications
Release stream of content about app and updates

25. Presentation by Padma Vaibhavi ,NIT Raipur on ‘ChargeIT’ under the guidance of
Sameer Mathur( Assist Professor ),IIM Lucknow.