This document discusses how pre-sales and post-sales support can be used to increase sales during the Christmas season. It provides 10 tips for using pre-sales and post-sales support, including reassuring customers, offering incentives, allowing customers to test products, providing demonstrations, offering warranties, following up with customers, apologizing for issues, acting urgently to fix problems, showing appreciation, and surveying customers. Pre-sales and post-sales support can be delivered through various communication channels like call centers, social media, and mobile apps.

1. Pre-Sales and Post-Sales Support:
10 Ways it can be Used to Increase
Sales During the Christmas Season

2. BENEFITS OF
SALES SUPPORT
Pre-sales support is important during this year’s
Christmas season because the fragile economy
and unemployment rate of what they purchase.
Ensure customers your product is the right
selection at the right price and you can turn a
potential customer into a paying customer.
Post-sales support is also important during the
Christmas season because it provides
consumers with product support or assists them
with technical difficulties.
Pre-sales and post-sales support can be
provided to customers on a wide range of
communication channels including call centers,
social media outlets, virtual customer service,
mobile apps, etc.

3. Five Ways Pre-Sales Support Increases
Sales During the Holiday Season

4. Pre-sales support is all about reassurance. A
customer has many options when gathering
research about a product or service. They
can Google it, watch a video on YouTube of
someone else using it, or view the product on
your company’s website 50 times a day.
The point is…the options are limitless. When a
potential customer contacts the company
directly for more information about a product it
shows they’re serious about making the
purchase but not completely sold yet. Sell your
knowledge about the product and you’ll sell the
potential customer on it too.
SELL YOUR
KNOWLEDGE, SELL
THE PRODUCT

5. There are a few things that companies can do
to convince consumers to make the purchase
they’re on the fence about.
Offering incentives to customers is like taking
the wrapper off candy to show kids it’s real. In
other words, it intensifies their interest and
gives them a reason to purchase the product
or service. Shoppers never forget a good deal
and where they got it from.
OFFER HOLIDAY
INCENTIVES THEY
CAN’T RESIST

6. TEST DRIVE
Many car dealerships offer consumers the
opportunity to test drive the car they’re interested
in. Giving consumers the opportunity to “test drive”
a product is a clever way for the product to sell
itself.
It’s one thing to tell a consumer how great a
product is and another for them to experience it for
themselves. Sometimes consumers have to
actually use the product before they’re totally
convinced it’s for them.
Offering consumers the opportunity to “test drive”
a product or service shows your confidence in the
product, and confidence is crucial when it comes
to sales.

7. “Seeing is believing” is an idiom that, when acted
on, can make turn a non-convinced consumer into
a convinced one. If you can somehow
demonstrate your product or services to the
masses, you can convince non-believers to
purchase your product.
DEMONSTRATIONS

8. THE POWER
OF WARRANTIES
Warranties show consumers that you stand
behind your product or service and trust it will do
what you said it will do. Warranties are a
guarantee to consumers from companies that if
something goes wrong you’ll fix it, replace it or
refund their money.

9. Five Ways Post-Sales
Support During the
Holiday Season

10. FOLLOW-UP
Follow-up calls show customers that you care
about their satisfaction with your product or
service. It also gives consumers the opportunity
to ask questions or express concerns they may
have. This type of post-sales support separates
the boys from men, or in this case growing
companies from dying companies.

11. When angry customers call to complain about a
product or service the first thing to do is apologize
for the inconvenience. An apology goes a long way,
when it’s done right.
APOLOGIZE

12. ACT URGENTLY TO
FIX THE PROBLEM
Social Media outlets, such as Facebook and
Pinterest, have given consumers the power to
use word-of-mouth at lightning speed. Word-of-
mouth online is vastly different from face-to-face.
A person can share their satisfaction, or
disappointment, with a product to their 500+
friends with a click of the mouse. When a
customer shares their disappointment with your
product on their Facebook page, in front of all
their friends, they are giving you the opportunity
to correct it, in front of all their friends. It’s like
free advertising! Respond quickly on their
Facebook page and act urgently to fix the
problem. It doesn’t matter if the customer
contacts you through Facebook, phone or email
to complain about a product or service. The
response should always be the same: act
urgently to fix the problem.

13. SHOW APPRECIATION
FOR THEIR BUSINESS
When customers have a bad experience with a
company they lose faith in their products and
services. There are many ways to win back
customers after a bad experience and one of the
main ways is to show appreciation for their
business. Appreciation can come in many forms,
from exclusive discounts to gift cards.

14. SURVEY
Once the customer’s questions are answered or
their problem is resolved, the next step should
be for the customer to take a survey. This will
help companies improve their customer service
and track complaints about a product that may
need to be altered internally.

15. Thank you!800.523.5867
www.dialogue-marketing.com
@DialogueMkting
http://www.facebook.com/DialogueMarketingInc