The document discusses customer service and its importance for businesses. It defines customer service as activities designed to increase customer satisfaction before, during and after purchases. Good customer service is essential for businesses to create new customers, keep loyal ones, and get referrals. It involves positive interactions from initial greetings to resolving issues. Automated services and getting instant feedback on experiences have also improved customer service. Overall, providing good customer service leads to customer trust, referrals, and long term business success.

1. Customer
service.
Customer service is the
provision of service to
customers before, during and
after a purchase. "Customer
service is a series of activities
designed to increase the level
of customer satisfaction – that
is, the feeling that a product or
service has met the customer
expectation."

2. The importance of customer
service.
 “The customer is always right” is a famous business
slogan. The underlying truth behind this statement
is recognizing that customers are the life blood for
any business. Understanding the importance of
good customer service is essential for a healthy
business in creating new customers, keeping loyal
customers, and developing referrals for future
customers.

3. Excellent customer service begins
at the initial greeting, whether
that's in person, on the phone, or
via email. In all of these situations,
using good people skills will
increase the chances for a positive
first impression. For example, saying
hello with a smile to a customer
who just walked in the door will
invite that person in and make
them feel welcome. On the other
hand, when an employee doesn't
acknowledge the client, it makes
them feel discomfort, and
customer immediately feels
slighted.

4. Good customer
service.
Of course, good customer service
goes beyond the initial contact. When
helping customers choose the right
product or service or answer their
questions, assisting them with their
needs is a great example of going the
extra mile. This kind of service
establishes good will, and it'll
eventually lead to loyal customers.
Even if that person doesn't purchase
anything at that time, the good
shopping experience will bring the
customer back again.

5. Some have argued that the quality
and level of customer service has
decreased in recent years, and that
this can be attributed to a lack of
support or understanding the
customer service policy. To address
this argument, many organizations
have employed a variety of methods
to improve their customer satisfaction
levels.

6.  Automated customer service:
customer service may be provided
by a person ( sales and service
representative), or by automated
means. Examples of automated
means are Internet sites. An
advantage with automated means is
an increased ability to provide
service 24-hours a day. Another
example of automated customer
service is by touch-tone phone,
which usually involves a main menu,
and the use of the keypad as options
(i.e. "Press 1 for English, Press 2 for
Spanish", etc.) Automated means
can be based entirely on self service,
but may also be based on service by
more or less means of artificial
intelligence.

7. Instant feedback: Recently, many organizations have
implemented feedback loops that allow them to capture
feeback at the point of experience. This has been shown to be
useful, as it allows companies to improve their customer service ,
making it far more likely that the customer will return next
time.Technology has made it increasingly easier for companies
to obtain feedback from their customers. Community blogs and
forums give customers the ability to give detailed explanations
of both negative as well as positive experiences with a
company or organization.

8. Resolving the problem.
 When dealing with clients,
sometimes there are
situations that need to be
resolved. If the customer is
upset about a product or
service they've received
from the company, the first
thing an employee should
do is to listen. By taking the
time to hear through the
entire complaint, the
customer feels that you care.
Attentive listening will break
down that barrier and begin
to build a bridge to fix the
situation. Usually, discussing
different options will then
bring about a positive
outcome for both sides.

9. Leading to success.
Good customer service leads to many benefits. Not
only will you gain trust with your current clients,
they'll also become a wonderful referral system as
they spread the word about your business to other
prospects. Especially with any internet business
transactions, product reviews are quite common.
Whether it's positive or negative feedback about a
product or service, people are writing freely about
their shopping experiences. In the long run, treating
people fairly and with respect will bring business to
your company today and in the future.

10. Legendary Customer Service Quotes.
Customers don’t expect you to be perfect.They do
expect you to fix things when they go wrong.
Donald Porter,V.P. British Airways.
Your most unhappy customer are your greatest
sourse of learning.
Bill Gates.
Do what you do so well,that they will want to see it
againe and bring their friends.
Walt Disney.