Here at Headstream we see online communities in three different ways: de-centralised, centralised and transient. In this presentation we will outline centralised communities.
iCompass - White Paper...Confluence of Technology, Information, Conversation, Collaboration, Anthropology, Behavioural Economics, Social Media and Commerce for Virtuous Living
Presentation National Marketing Conference by Reza Ashari Nasution, PhD
(Director of MBA Program School of Business and Management
Institut Teknologi Bandung)
iCompass - White Paper...Confluence of Technology, Information, Conversation, Collaboration, Anthropology, Behavioural Economics, Social Media and Commerce for Virtuous Living
Presentation National Marketing Conference by Reza Ashari Nasution, PhD
(Director of MBA Program School of Business and Management
Institut Teknologi Bandung)
When you start with social media the following 8 steps can help you to define your Strategy, Resources, Content, Organisation. Be welcome to share this presentation on Social Media, Strategy, Business, Community Management, content management.
Understanding Online Communities: De-Centralised, Centralised and TransientHeadstream
The full presentation outlining how we at Headstream view online communities.
Outlining the three types; de-centralised, centralised and transient. Looking at what they are, how they behave and how to work alongside them.
Any questions or further thoughts please let us know.
headstream.com
twitter.com/headstream
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
Rings of influence and interest slinging buzz nuggetsMythology LLC
In today’s crowded media and content-saturated world, it’s not enough to simply update your blog or website. Whether consumer-oriented or B2B, you have to give your content legs to connect with social media and mobile networks of influence. In other words, how to sling those #buzznuggets!
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
This "brand 101" session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
When you start with social media the following 8 steps can help you to define your Strategy, Resources, Content, Organisation. Be welcome to share this presentation on Social Media, Strategy, Business, Community Management, content management.
Understanding Online Communities: De-Centralised, Centralised and TransientHeadstream
The full presentation outlining how we at Headstream view online communities.
Outlining the three types; de-centralised, centralised and transient. Looking at what they are, how they behave and how to work alongside them.
Any questions or further thoughts please let us know.
headstream.com
twitter.com/headstream
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
Rings of influence and interest slinging buzz nuggetsMythology LLC
In today’s crowded media and content-saturated world, it’s not enough to simply update your blog or website. Whether consumer-oriented or B2B, you have to give your content legs to connect with social media and mobile networks of influence. In other words, how to sling those #buzznuggets!
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
This "brand 101" session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
Similar to Understand Online Communities Part 2: Centralised (20)
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Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
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Social Media Strategies - AM Digital Dealer Conference 2013Headstream
Presentation from the AM Digital Dealer Conference.
Brands are becoming social to adapt to people's new attitudes and behaviour. This means developing meaningful relationships, listening and behaving appropriately.
This presentation looks in particular at what high perfroming brands on Facebook are doing right. Case studies from Social Brands 100 joint number 1 brand, Appliances Online and the Apple Group automotive dealership.
Social Brands 100 2013 launched on Thursday, 23 May at an event in London.
Here's the presentation. The report can be downloaded from www.socialbrands100.com.
Understand Online Communities Part 3: TransientHeadstream
Here at Headstream we see online communities in three different ways: de-centralised, centralised and transient. In this presentation we will outline transient communities.
100 brands and 30,000 social interactions later, we launched the Social Brands 100 on 11 March at an event in London.
Visit www.socialbrands100.com to download the report.
Slides from a presentation Steve Sponder made on 15 March for the DBA.
Social Media has brought about a massive change in marketing strategy. The average designer's toolkit used to be a simple one. All that was required was a nicely sharpened pencil and a large piece of paper. In the last 5 years, the disruption of social media has added a new set of tools to the box that provides brands with an opportunity to engage with communities in unprecedented ways.
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Learn about:
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Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
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Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
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2. Introduction
Following our last presentation on de-
centralised communities this document will
look to explain what we believe is the
second type of online community, the
centralised community.
3. In this presentation
• What is a centralised community?
• What value do they add?
• How can you work alongside them?
5. What is a centralised community?
• A group of individuals which are brought together
through their interest in a certain topic.
• These can be found across owned and borrowed
brand spaces.
• Owned includes websites and forums that brands/
companies run.
• Borrowed will be their Facebook & YouTube pages
etc.
6. What is a centralised community?
• These centralised communities can also be created
via unofficial means.
• This includes fan run forums, websites, blogs,
Facebook pages etc.
• These fan run spaces can often be just as
influential, if not more so, than official ones.
• Centralised communities can also be created
around a topic within a larger community e.g. news
sites.
7. What value do they add?
• Centralised communities hold a large amount of
influence around a topic due to their passionate
conversational nature.
• Consumer trends and waves of interest often
come out of these areas on the web. The most
well known internet memes will usual start as a
topic of discussion in a centralised community.
• Holding a relationship, either through official forum
hosting or online consumer relations, with these
communities is key.
8. What value do they add?
• Strong relationships will ensure that the
communities feel valued and part of the topic/
brand that they enjoy so much.
9. How can you work alongside them?
• With a strong relationship companies can gauge
interest and sentiment around new initiatives,
product development, campaigns etc.
• When launching a new product a company can
give these communities information and gain
valuable consumer driven earned media coverage.
• As long as they feel valued these groups will
spread positive messages around the topic.
10. How can you work alongside them?
• Listen to what they are saying and their beliefs
before planning any activity.You can gain valuable
insight just from listening to these groups.
• Get them involved when you are looking for
opinion. They are ready made focus groups for new
or existing products.
• Target them with specialised content relevant to
the topic area they love.
11. How can you work alongside them?
• Get them to be your brand ambassadors. Provide
them with information before it goes out to
decentralised communities, they will help feed it
out and get you more earned media.
12. How can you work alongside them?
• Create a social community
Thought
Product
development Communities
destination around the topic. leadership will support
content each other
• Identify Identify
Utilise social media tools. new product
products iterations
• Provide moderation and thought
Create a
community
leadership. Business
Customer
development &
Identify service
• Enable audience to educate and
sales
upsell
opps
help each other, increasing
satisfaction and reducing customer
Relevant utilities
service cost. that help
the community
Steve Sponder - twitter.com/stevesponder - Version 1.1 - 22/03/2010
13. Want to find out more?
If you are interested in finding out more
around our thinking, ideas and work, or just
want a chat please feel free to tweet:
@headstream
@samhilary