This presentation includes templates and instructions for Community Mapping (mapping your community segments), Content Mapping (creating a content strategy), and Tracking Metrics. Amy Sample Ward presented as part of the Nonprofit Webinars series. You can learn more about Amy at http://amysampleward.org or find other webinars at http://www.nonprofitwebinars.com/
Communication and Engagement with StakeholdersCarnegie Orr
Carnegie Orr's presentation to the Association of Women Company Secretaries on the latest issues and recommendations for communicating and engaging with stakeholders.
This presentation includes templates and instructions for Community Mapping (mapping your community segments), Content Mapping (creating a content strategy), and Tracking Metrics. Amy Sample Ward presented as part of the Nonprofit Webinars series. You can learn more about Amy at http://amysampleward.org or find other webinars at http://www.nonprofitwebinars.com/
Communication and Engagement with StakeholdersCarnegie Orr
Carnegie Orr's presentation to the Association of Women Company Secretaries on the latest issues and recommendations for communicating and engaging with stakeholders.
The Impact of Social Media on Public RelationsMorgan Drdak
As organizations embrace social media as a marketing tool, they must understand that it is also a communication forum that will impact their public relations. This presentation is part of a lesson plan designed for a Mass Communications course addressing theories and practice of organization-stakeholder communication.
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
A talk given by David N. Ofili at the Annual Conference / AGM of the Nigerian Institute of Public Relations (NIPR), Edo State Chapter. The event took place on Thursday, September 5, 2019, at Eterno Hotel, Benin City, Edo State, Nigeria
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
Enterprise Online Fundraising Plan and ResearchRebecca Higman
Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting.
The deck includes research topics, creating donor profiles and personas and six strategies to online outreach.
This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.
Condensed copywriting portfolio with writing samples and pieces from clients in the media sector, interior design sector, graphic design sector and tourism industry. Owned by Lilian Sue and property of In Retrospect Writing Services.
32 business listing sites that will get you referral traffic Richard Etienne
There is no set number of directories your business should or shouldn’t be in. It’s the quality and relevancy of the directories that is important to keep in mind. Here is a list of 32 directories I recommend.
One of the cardinal rules in copywriting (or in any writing) is “show—don’t tell.” This is true whether you’re writing a print ad, an annual report, or a mystery novel. So instead of “telling” you more about my work, please judge it for yourself.
The Impact of Social Media on Public RelationsMorgan Drdak
As organizations embrace social media as a marketing tool, they must understand that it is also a communication forum that will impact their public relations. This presentation is part of a lesson plan designed for a Mass Communications course addressing theories and practice of organization-stakeholder communication.
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
A talk given by David N. Ofili at the Annual Conference / AGM of the Nigerian Institute of Public Relations (NIPR), Edo State Chapter. The event took place on Thursday, September 5, 2019, at Eterno Hotel, Benin City, Edo State, Nigeria
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
Enterprise Online Fundraising Plan and ResearchRebecca Higman
Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting.
The deck includes research topics, creating donor profiles and personas and six strategies to online outreach.
This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.
Condensed copywriting portfolio with writing samples and pieces from clients in the media sector, interior design sector, graphic design sector and tourism industry. Owned by Lilian Sue and property of In Retrospect Writing Services.
32 business listing sites that will get you referral traffic Richard Etienne
There is no set number of directories your business should or shouldn’t be in. It’s the quality and relevancy of the directories that is important to keep in mind. Here is a list of 32 directories I recommend.
One of the cardinal rules in copywriting (or in any writing) is “show—don’t tell.” This is true whether you’re writing a print ad, an annual report, or a mystery novel. So instead of “telling” you more about my work, please judge it for yourself.
There is a vital role for businesses to play in growing youth social action - doubling the number of young people involved - and formally recognising its value. This event brought together business leaders, young people and representatives of organisations dedicated to increasing the opportunities for youth to engage in social action to discuss the ways that businesses can get involved. - See more at: http://www.bitc.org.uk/programmes/responsible-business-week/2014-event-reports/growing-youth-social-action-opportunities#sthash.F6RMHZFK.dpuf
Accelerating engagement with local communities 310119Kathryn Geels
Here is the session I ran at the Behind Local News conference in Leicester, 31 January 2019. I spoke about the Engaged Journalism Accelerator, what we've learnt to date from our grantees and other engaged journalism organisations in Europe, and what representatives from established regional press in the UK can learn, take onboard and take back to their teams.
Upticomm Marketing is a full-service public relations consultancy that delivers meaningful, impactful and measurable bespoke integrated marketing communications solutions for commercial and non-commercial organisations including individuals that builds wholesome reputation and equity.
Montfort Credentials 2015: Digital, social and content marketing for people w...Montfort
Montfort run Digital Marketing, Communications and Social Media campaigns for some of the biggest and best technology, consumer, media, mobile, government, charity and global development brands around the world.
As independent consultants, we can offer your impartial advice at reasonable rates, with the flexibility to work to your campaign schedules.
We pride ourselves in offering: senior strategic counsel on all aspects of digital communications and social media; honest independent advice on your digital communications and social media activity; end-to-end campaigns from strategy to implementation to reporting.
To find out more about what our team can do for your organisation, get in touch with Ben Matthews at ben@montfort.io.
Growing communities: How charity leaders govern social media globally to thri...Paul Thomas
I contributed to this over two years ago and the content is still hugely relevant, not just in the charity and non-profit sector, but to all businesses trying to get to grips with the impact of social media and our digital, connected world.
Many charities consider social media a key channel to deliver their communications and fundraising goals, although few incorporate it into their core strategy – a problem exacerbated by the social media knowledge gap at senior levels in charities worldwide.
Drawing on interviews with international charity leaders and Grant Thornton Not for Profit specialists, this report provides charity leaders with guidance on how they can enable their charity to take advantage of social media’s power to engage new communities and to thrive online.
Key findings
• Strategy: Organisational strategy should drive social media use, the board must help formulate this from a position of knowledge.
• Governance: The social media governance approach and guidelines should be shared with everyone in the organisation.
• Education and training: Formal education should be used at every level. Internal social networks can help people gain knowledge of social media.
• Risk: Social media non-engagement is a risk in itself, although costs must be weighed against benefits.
• Impact: It is vital to measure social media outcomes to justify investment; metrics should be linked to a strategic goal and monitored.
Read more here: bit.ly/1otFEJR
Growing communities: How charity leaders govern social media globally to thri...Grant Thornton
Many charities consider social media to be an important channel to deliver on their communications and fundraising goals. Some use social media to deliver services.
However, few incorporate social media as a core strategy to capitalise on its interactive opportunity to engage with new communities – at least not yet.
Shortlisted submission for 2016 CEB Internal Communications Awards in the Innovations in Digital, Social and Mobile category. Winner to be announced November, 2016.
CIPR Fifth Estate - Voluntary Sector Group: "Social Media - an introduction"Bright One
Charities have grasped the opportunities that social media gives to communicate with their supporters, often being nimbler and more innovative than their private sector counterparts. Facebook and Twitter have become the dominant platforms, allowing charities to communicate directly with their supporters using rich and engaging content. But with new platforms on the rise - including social networks like Google+, mobile apps like Instagram, and devices liked the iPad - new and ever more divergent opportunities for stakeholder engagement are becoming apparent.
Whether communicating with donors, funders, government, internally or with 'free agents', charities face bigger challenges - and threats - more than ever. How can charities keep up with new technologies and platforms? What should their strategic approach be to ensure they are making the most of these opportunities? What are the risks and how can these be overcome?
Ben Matthews presented "Personal PR" Impress London, a conference for PR students, on 11 November 2010.
Find out more at http://impress.brightone.org.uk/
Follow Ben at http://twitter.com/benrmatthews/
Impress London: "Punching above your weight using social media"Bright One
Rob Dyson, PR Manager at Whizz-Kidz, presented "Punching above your weight using social media" at Impress London on 11 November 2010.
Find out more at http://impress.brightone.org.uk/
Impress London: "How PR is Changing. And Staying the Same"Bright One
Chris Reed, Managing Partner at Brew, presented "How PR is Changing. And Staying the Same" at Impress London on 11 November 2010.
Find out more at http://impress.brightone.org.uk/
http://www.brewdigital.com/
http://twitter.com/chris_reed
New Drug Discovery and Development .....NEHA GUPTA
The "New Drug Discovery and Development" process involves the identification, design, testing, and manufacturing of novel pharmaceutical compounds with the aim of introducing new and improved treatments for various medical conditions. This comprehensive endeavor encompasses various stages, including target identification, preclinical studies, clinical trials, regulatory approval, and post-market surveillance. It involves multidisciplinary collaboration among scientists, researchers, clinicians, regulatory experts, and pharmaceutical companies to bring innovative therapies to market and address unmet medical needs.
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
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Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
Explore natural remedies for syphilis treatment in Singapore. Discover alternative therapies, herbal remedies, and lifestyle changes that may complement conventional treatments. Learn about holistic approaches to managing syphilis symptoms and supporting overall health.
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
Acute scrotum is a general term referring to an emergency condition affecting the contents or the wall of the scrotum.
There are a number of conditions that present acutely, predominantly with pain and/or swelling
A careful and detailed history and examination, and in some cases, investigations allow differentiation between these diagnoses. A prompt diagnosis is essential as the patient may require urgent surgical intervention
Testicular torsion refers to twisting of the spermatic cord, causing ischaemia of the testicle.
Testicular torsion results from inadequate fixation of the testis to the tunica vaginalis producing ischemia from reduced arterial inflow and venous outflow obstruction.
The prevalence of testicular torsion in adult patients hospitalized with acute scrotal pain is approximately 25 to 50 percent
2. Bright One | About Us
• A volunteer-run communications agency for the third sector
• We offer affordable yet effective communications
programmes to raise awareness of third sector organisations and
their initiatives
• Our volunteers get valuable
hands-on experience, with
support and supervision from experienced communications
professionals who get to give something back to the community
3. Bright One | How It Works
• Run by enthusiastic volunteers and led by
experienced communications professionals. Each
team is committed to delivering high quality communications briefs in a
cost-effective manner
• With volunteers from a broad background, we are able to match
each brief with existing expertise
• Doing something for a good cause. We make public
relations possible for third sector organisations who can’t afford a
commercial agency. In returns, our volunteers get practical experience
and our experienced consultants get to give something back to the
community
4. Bright One | What We Do
We help third sector organisations plan, implement and evaluate
affordable and effective PR & Communications programmes to
raise their profile within target communities.
We listen to what you need to communicate to your target
audience, identify the challenges and tackle them with you
via a tailored communications programme. In short, we create the
right noise for you.
• Media relations
• Blogger relations and outreach campaigns
• Social media and Web 2.0 consulting
• Press release development and distribution
• Creative copywriting
• Internal communications
• Event planning and management
5. Bright One | How We Can Help
Position you as a credible and worthwhile
Establish profile of your
organisation to attract
new
organisations and raise
members and funding
awareness of your initiatives
Amplify the impacts and
results of your campaigns through
positive coverage in the traditional and
online media, as well as consistent
presence on social media websites
6. Bright One | Client Experience
Social Innovation Camp is an experiment in creating social
innovations for the digital age. Through unusual, creative events
Social Innovation Camp brings together talented software
developers and designers with social innovators to build effective
web-based solutions to real social problems.
Junction49 is a TimeBank project created to enable young
people aged 16-25 to share and develop ideas to make a
difference, online and offline.
Enabled by Design is a community of people passionate about
well designed everyday products. By sharing their loves, hates
and ideas, Enabled by Designers challenge the one size fits all
approach to assistive equipment through the use of clever
modern design.
7. Bright One | Client Experience
Refugee Week is a UK-wide programme of arts, cultural and educational
events that celebrate the contribution of refugees to the UK, and
encourages a better understanding between communities. Refugee Week
2009 will take place from 15th to 21st June.
Camp Quality UK is a not-for-profit organisation that is committed to giving
children with cancer and other life-threatening illnesses opportunities to
enjoy a positive, fun and inspiring childhood through quality recreational,
play and creative activity programs.
NET.mesomoco.org.uk enables the people in the mental health space to
privately connect, converse and collaborate to generate a positive impact
among mental health sufferers. It is strictly for people involved in mental
health, including mental health service users, carers of mental distress
sufferers, and those who have experience of mental health issues.
8. Bright One | Client Testimonials
“Bright One is exceptional in helping not-for-profits communicate what they do
and what they are all about. Bright One is reputable and well connected and
has helped us at Social Innovation Camp reach a wide ranging audience when
we launched our call for ideas. They come highly recommended and we hope
they continue to grow!”
Katherine Hui, Events Manager, Social Innovation Camp
quot;Bullying UK loves working with passionate people and they don't come much
more passionate than Bright One, the unique team structure of student
volunteers overseen by professionals creates a winning mix of high quality
communications“
John Carnell, Founder, Bullying UK
“Bright One gives great opportunities for not-for-profit organisations to carry
out efficient but effective communications. It's a fantastic idea and one we
are keen to see develop.”
Almir Koldzic, UK Coordinator, Refugee Week
9. Bright One | Client Testimonials
“Bright One is an excellent idea, harnessing the energies of volunteers
from the communications industry for the benefit of social enterprise and
the not-for-profit sector. We found them very helpful and plugged in to a
wide range of ways to get across a message through different media.
Tessa Watt, Director, Slow Down London
“Much of what Mesomoco has done would have not been achievable
without your excellent and professional help. I didn't realise just how
important PR is until I experienced it through Bright One. You have
massively raised our profile and the connections you've made for us in
terms of networking have turned out to be massively accelerating for us.”
Richard Cowling, CEO, Mesomoco CIC
10. Case Study |
Brief: Bright One was invited to help develop
messaging and produce copy for the website,
before launching it to the relevant audience.
Approach: Bright One used volunteers with social
media skills to connect with an active online
audience and demonstrate the value that social
media brings to the voluntary sector. We delivered
a series of bespoke recommendations applicable to
each different social media website to ensure
consistent presence to help drive traffic and interest
to the organisation.
Results: Within two months since it was launched
in July 2008, the number of page views had
increased by 500% and the number of unique
users had risen steadily.
The launch was widely covered in the target media,
from key mental health publications to NHS
newsletters, leading to influential executives in the
mental health space joining the website.
11. Case Study |
Brief: Bright One was brought in to advise
Junction49 on its social media strategy, using sites
such as Facebook, Myspace, Bebo and Twitter to
raise awareness of the opportunities to young
people and drive users to the Junction49 website.
Approach: Our team of social media savvy
volunteers developed and implemented a series of
tailored strategies to outreach to the active online
communities via each different social media
website.
Results: Junction49 now has an integrated set of
social media tools to reach to their target
audiences. The organisation has since seen a rise
in volunteering ideas submitted by young people.
Users who connect to Junction49 through social
media sites also make up an engaging audience,
spending an average of 7 minutes on the
Junction49 website.
12. Bright One | Contact Details
Ben Matthews
Phone + 44 7842 764 205
Email ben@brightone.org.uk
Twitter @brightonecomms
Web www.brightone.org.uk