Chris Reed, Managing Partner at Brew, presented "How PR is Changing. And Staying the Same" at Impress London on 11 November 2010. Find out more at http://impress.brightone.org.uk/ http://www.brewdigital.com/ http://twitter.com/chris_reed

1. TITLE TO GO HEREAdditional detailsDate How PR is changing. And staying the same. Chris Reed Managing Partner, Brew www.brewdigital.com @chris_reed

2. A quick canter through ……the history of comms

10. I think that you and your readers/listeners (i.e.network) might find this interesting…has needlessly given way to…

13. Earned Media PR & Social Owned Media Paid Media

14. WTFIIFM?

15. Your audience is now also your media channelGive them content which makes them feel like laughing out loud, feel loved, feel clever, feel inspired, and feel like passing onAnd be in it for the long term, not for a quick win

17. Find the bonfiresListenUnderstandEngageHelpBuild rewarding relationships

18. The best way to judge the effectiveness of a social media and PR campaignis not simply to judge the effectiveness of that campaign

19. followers, flows, friends, fans, viewers, listeners, circulation, connections, counts, re-tweets, comments, diggs, bookmarks, counts, tags, stumbles, views, readers, shares, tweets, unique commenters, pagerank, cpm, pagerank, sentiment scores.

20. followers, flows, friends, fans, viewers, listeners, circulation, connections, counts, re-tweets, comments, diggs, bookmarks, counts, tags, stumbles, views, readers, shares, tweets, unique commenters, pagerank, cpm, pagerank, sentiment scores. Yes, they’re all measurable. But so what?

21. Define the specificsSales increase? Reputation improvement? Customer service speed?Measure the outputssocial mentions, links, views, engagement, followers and friendsEvaluate the outcomes and impacts against budgetCPA, tracker research, behaviour change, sales increase

23. TITLE TO GO HEREAdditional detailsDate How PR is changing. And staying the same. Chris Reed Managing Partner, Brew www.brewdigital.com @chris_reed