The document outlines plans for a new rap music magazine. It will target males ages 15-21 who enjoy rap music as the primary audience. The magazine will be published every two weeks with 100-150 glossy pages including posters and information about various artists. Vibrant colors will be used on the cover and throughout to match the rap genre. Marketing strategies include word of mouth, print ads, and social media to raise brand awareness on a budget.

2. What is the
aim?

3. THE TARGET
AUDIENCE • TARGET AUDIENCE WILL CONSIST OF 15- 21 MALE
• PRIMARY AUDIENCE ARE RAP LOVERS (YOUNG MALES- DUE
TO THE POPULARITY)
• SECONDARY AUDIENCE WILL CONSIST OF ANY MALE/FEMALE
SIBLINGS THAT MAY BE INTERESTED IN THE GENRE
• TERTIARY AUDIENCE WILL CONSIST OF ANYONE THAT MAY
BE INTERESTED/INTRIGUED TOWARDS THE GENRE OF RAP
• TARGETED TO THE MIDDLE CLASS
I expect these groups to be heavily
focused as these are the categories
of people who visit clubs and parties/
which are more likely to listen to the
rap genre

4. THE FORM • CONTAINING APPROXIMATELY 100-150 PAGES (EVERY
FORTNIGHT)
• INCLUDING GLOSSY AND MATTE QUALITY PAPER (DUE TO
COMPETITORS XXL)
• POSTERS (INCLUDED)
• PROMOTIONS OF OTHER ARTISTS
• VALID INFORMATION REGARDING THE GENRE
• IMAGES AND CONTENT (PROVIDED INSIDE)
What will the
physical copy
be like?

5. THE GENRE
OF THE
PRODUCT
• GENRE RAP/ CULTURE
• THIS IS BECAUSE OF THE HUGE DEMAND IN LONDON
• APPEALING TO A LARGE AUDIENCE AND THERE ARE MANY
PEOPLE THAT WOULD BE INTERESTED IN POTENTIALLY
PURCHASING THE MAGAZINE

7. THE PRICE

8. Resources and
personnel
EDITORS
PHOTOGRAPHER
S
RESEARCHERS
WEB
DESIGNER
S
CAMERA
CREW
PUBLISHERS
PHOTOSHOP
CAMERA
DIGITAL
SOFTWARE
PHONES AND
FORM OF
COMMUNICATION
COMPUTERS

10. COULOUR
SCHEME
• THE COLOUR
SCHEME WILL
CONSIST OF VIBRANT
COLOURS AND ALSO
DARK COLOURS TO
ENFORCE/ EXPRESS
THE CONTRAST
WITHIN THE RAP
GENRE
This is in order to
gain attention
from all audiences
and create an
appealing view of
the magazine

11. In order to ensure that my marketing
strategy is fully functional and
effective; research has been carried
out to ensure its appropriate (when
regarding my target audience
• The different marketing methods consist of:
• Word of mouth
• Print media
• Advertisements through well known/ specific
applications on mobile phones/tablets
• Social media pages
This variety of different
marketing methods are also
affordable when regarding our
budget and should maximize
brand awareness.

12. MOOD BOARD

13. FRONT
COVER

14. DOUBLE
PAGE
SPREAD