This document discusses practices in event management. It covers the objectives of understanding various practices in event management and the roles and responsibilities of event coordinators. It describes the major departments in event management companies as operations, research and strategic planning, and marketing. It also discusses corporate events and conferences, providing examples and key tasks for each. The document concludes by stating the course and topic outcomes, which include basic understanding of event management principles and developing successful events.

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Practice in Event Management
By
Dr. Sandeep Kumar
(Assistant Professor)
(UIMS)

2. To understand science of event management and its
various aspects.
To be aware about the roles & responsibilities of event
coordinator as a part of a event organization.
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Course Objective

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Objective of the Topic
• To understanding of various practice in event management.
• To be aware about the roles & responsibilities of event
coordinator as a part of a event organization.

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PRACTICES IN EVENT MANAGEMENT
 Managing an event can be one of the most time-consuming things that will ever
come across your desk.
 Follow the event management best practices, and prioritize the most important
aspects of your event.
 A successful event may hinge on what seem to be very minor items, so keeping
organized throughout the event planning process will help to ensure your event’s
success.
 An event management company usually has three major departments:
operations, research & strategic planning and marketing.

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PRACTICES IN EVENT MANAGEMENT
 Research and strategy involves a deep understanding of the brand or
product that has to be launched.
 Operations involve conceptualizing i.e., envisioning the event as a
brand and researching to suit the need and exclusive values of the
brand.
 Creativity is obviously the quintessential ingredient, which sets one
company apart from the rest.
 The success of an event management team depends upon its
capacity to innovate with themes that have never been thought of
before.
 Inter personal and people management skills are at the heart of this
profession.

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CORPORATE EVENTS
 Corporate event is the type which involve just one single business
company/corporation.
 It includes the annual conferences, staff motivation event, award
ceremony, dinner program, conventions, incentive trip, annual meeting,
strategic planning, board meetings, product launches, client
appreciation event etc.
 The purpose of these events may be to give the colleagues the place
and space to come together in order to make changes, create changes
with in the organization.
 Key task include considering the competitions, resolving the
problems etc.

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CONFERENCE
 A conference is usually a large gathering of persons who meet to
discuss a particular experiences or information.
 The conference is a closed group discussion and it is generally
accepted that the participants have to register themselves for attending
the same.
 The purpose of a conference is to confer.
 The discussion in a conference usually results in a set of suggestions
or recommendations on the central theme of the conference.
 A wide range of activities takes place under the label ‘conference’ .

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Course Outcome
•Basic understanding of Event Management
•Students understood conceptual knowledge of developing a
fertile for successful event.

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Topic Outcome
•Students gained basic understanding of Event Management
through case studies
•Students understood conceptual knowledge of principles
and methods of event planning.
•Students understood conceptual knowledge of developing a
fertile for successful event.

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References
Bowdin, Glenn; Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell. Events
Management (Events Management S.)
Goldblatt, Joe Twenty-First Century Global Event Management (The Wiley Event
Management Series)
References
 Steve Weinberg, The Reporter's Handbook: An Investigator's Guide to Documents and
Techniques, St. Martin's Press, 1996.
 Investigative Journalism: Context and Practice, Hugo de Burgh (ed), Routledge, London and
New York, 2000.
 Ansell et al (2002) „Investigative Journalism in Africa: Walking through a Minefield at
Midnight Reporters without Borders.‟
 Itule, Bruce and Anderson, Douglas (2007): News Writing and Reporting for Today’s Media
7th edition. McGraw Hill New York U.S.A.

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Thanks
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