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FUNDAMENTALS OF ADVERTISING
Topic: Various departments of Ad agency
By
Dr. Sandeep Kumar
(Assistant Professor)
(UIMS)
www.cuchd.in Campus: Gharuan, Mohali
 To understand ad agencies & their work
www.cuchd.in Campus: Gharuan, Mohali
Objectives of the Topic
 To provide students with a fundamental understanding of
advertising and its place in business, branding, and society.
 To provide students with the understanding about
contribution of advertising.
 Describe major bases for segmenting consumer and business
markets.
www.cuchd.in Campus: Gharuan, Mohali
Course Objectives
www.cuchd.in Campus: Gharuan, Mohali
Structure
www.cuchd.in Campus: Gharuan, Mohali
Contact Department
www.cuchd.in Campus: Gharuan, Mohali
Media Department
www.cuchd.in Campus: Gharuan, Mohali
Copy Department
www.cuchd.in Campus: Gharuan, Mohali
Art Department
www.cuchd.in Campus: Gharuan, Mohali
Production department
www.cuchd.in Campus: Gharuan, Mohali
Research Department
www.cuchd.in Campus: Gharuan, Mohali
Finance Department
www.cuchd.in Campus: Gharuan, Mohali
PR Department
 Understanding about ad agencies & how they work
www.cuchd.in Campus: Gharuan, Mohali
Topic’s Outcome
 Students will get to know about working of ad agency
www.cuchd.in Campus: Gharuan, Mohali
Topic’s Outcome
 Will prepare students for a career in Advertising Industry.
 Will acquire skills of Campaign planning, management and
development.
 Will develop professional communicative competence
www.cuchd.in Campus: Gharuan, Mohali
Course Outcome
• Working of different departments of ad agency
16
www.cuchd.in Campus: Gharuan, Mohali
FAQ’s

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Various departments of ad agency