The following presentation on the structure of an advertising agency was made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi.
Advertising is a vital tool in a communication mix. The chapter explains the importance, role of advertisement,techniques used in advertisement, media selections and finally elaborated the role of advertising agency. The advertising process can be end-up by an advertising agency.They are one who specialized in the mass area of this advertising in marketing. It generate the basic knowledge and awareness of the advertising and advertising agency.
This slide will give complete view about role of ad agency & will give complete view about modern way of advertisement. further plz see www.marketingandbrandingguru.com
Advertising is critical for your company's growth and bringing in necessary revenue. It drives sales and at the same time builds brand awareness and credibility which helps your company in long term. Advertising aids sales force to sell your product or service.
Visit https://www.spiderg.com/blog for more interesting reads.
Every organization broadcast their products or services through the medium of advertising agency. In this lesson, students will study about how advertising agencies assist marketers by providing the correct medium of broadcasting their ad.
Creativity running in the blood, filled with unpredictable structures as a flat organization, advertising agency are the incubators behind viral successful campaigns. In-house Agency or Outdoor Agency , learn the variations and key operating procedures in an Advertising Agency.
The following presentation on the structure of an advertising agency was made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi.
Advertising is a vital tool in a communication mix. The chapter explains the importance, role of advertisement,techniques used in advertisement, media selections and finally elaborated the role of advertising agency. The advertising process can be end-up by an advertising agency.They are one who specialized in the mass area of this advertising in marketing. It generate the basic knowledge and awareness of the advertising and advertising agency.
This slide will give complete view about role of ad agency & will give complete view about modern way of advertisement. further plz see www.marketingandbrandingguru.com
Advertising is critical for your company's growth and bringing in necessary revenue. It drives sales and at the same time builds brand awareness and credibility which helps your company in long term. Advertising aids sales force to sell your product or service.
Visit https://www.spiderg.com/blog for more interesting reads.
Every organization broadcast their products or services through the medium of advertising agency. In this lesson, students will study about how advertising agencies assist marketers by providing the correct medium of broadcasting their ad.
Creativity running in the blood, filled with unpredictable structures as a flat organization, advertising agency are the incubators behind viral successful campaigns. In-house Agency or Outdoor Agency , learn the variations and key operating procedures in an Advertising Agency.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2. To understand role of ad agencies
To identify types of Ad agencies
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Objectives of the Topic
3. To provide students with a fundamental understanding of
advertising and its place in business, branding, and society.
To provide students with the understanding about
contribution of advertising.
Describe major bases for segmenting consumer and business
markets.
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Course Objectives
4. • Advertising Agency is just like a tailor. It creates the ads, plans
how, when and where it should be delivered and hands it over
to the client. Advertising agencies are mostly not dependent
on any organizations.
• These agencies take all the efforts for selling the product of
the clients. They have a group of people expert in their
particular fields, thus helping the companies or organizations
to reach their target customer in an easy and simple way.
• The first Advertising Agency was William Taylor in 1786
followed by James “Jem” White in 1800 in London and Reynell
& Son in 1812.
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Ad Agency
5. • The agencies are expert in this field. They have a team of
different people for different functions like copywriters, art
directors, planners, etc.
• The agencies make optimum use of these people, their
experience and their knowledge.
• They work with an objective and are very professionals.
• Hiring them leads in saving the costs up to some extent.
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Why you need Ad agencies ?
6. • Creating an advertise on the basis of information gathered
about product.
• Doing research on the company and the product and
reactions of the customers.
• Planning for type of media to be used, when and where to be
used, and for how much time to be used.
• Taking the feedbacks from the clients as well as the customers
and then deciding the further line of action.
www.cuchd.in Campus: Gharuan, Mohali
Role of Advertising Agency
7. Full service Agencies
• Large size agencies.
• Deals with all stages of advertisement.
• Different expert people for different departments.
• Starts work from gathering data and analyzing and ends on
payment of bills to the media people.
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Types of News Agency
8. Interactive Agencies
• Modernized modes of communication are used.
• Uses online advertisements, sending personal messages on
mobile phones, etc.
• The ads produced are very interactive, having very new
concepts, and very innovative.
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Conti…
9. Creative Boutiques
• Very creative and innovative ads.
• No other function is performed other than creating actual ads.
• Small sized agencies with their own copywriters, directors, and
creative people.
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Conti…
10. Media Buying Agencies
• Buys place for advertise and sells it to the advertisers.
• Sells time in which advertisement will be placed.
• Schedules slots at different television channels and radio
stations.
• Finally supervises or checks whether the ad has been
telecasted at opted time and place or not.
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Conti…
11. In-House Agencies
• As good as the full service agencies.
• Big organization prefers these type of agencies which are in
built and work only for them.
• These agencies work as per the requirements of the
organizations.
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Conti…
12. Students will get to know about the types of advertisements
Will understand difference between different advertisements
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Topic’s Outcome
13. Will prepare students for a career in Advertising Industry.
Will acquire skills of Campaign planning, management and
development.
Will develop professional communicative competence
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Course Outcome
14. • Importance of Advertising Agency
• Various types of advertising agency
14
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FAQ’s
15. • ‘‘Advertising & Selling’’ by M.C. Robbins:
https://books.google.co.in/books?id=kZ0SAQAAMAAJ&q=adv
ertising+agency+ppt&dq=advertising+agency+ppt&hl=en&sa=
X&ved=0ahUKEwiK8LLSnITYAhUI6Y8KHa0fBDUQ6AEIOzAE
• ‘’The History of an Advertising Agency’’ by Ralph Merle
Hower:
https://books.google.co.in/books?id=GxJqPwAACAAJ&dq=adv
ertising+agency+ppt&hl=en&sa=X&ved=0ahUKEwiK8LLSnITYA
hUI6Y8KHa0fBDUQ6AEIJjAA
www.cuchd.in Campus: Gharuan, Mohali
References
