Deutsche Welle (DW) is Germany's international public broadcaster. It provides news and information to a global audience in 30 languages across multiple platforms including radio, television, and online. DW aims to promote understanding between cultures and share a European perspective with the world. It has over 1,500 employees from over 60 countries and its services reach over 100 million people weekly. DW is headquartered in Bonn and Berlin and funded by the German government.

1. VOICE OF GERMANY
(VOG)
DEUTSCHE WELLE

2. • Deutsche Welle (Voice of Germany) is
Germany’s international broadcaster: online,
and over the air.
• It provides a European perspective to
audiences around the world and promotes
intercultural dialogue.

3. HISTORY:
• 1950s The Beginning
• The new Federal Republic discusses the
establishment of an international
broadcasting service.
• 1960s Radio Service
• Broadcasting radio programming in foreign
languages is approved.

4. • 1970s Service Expands
• After a decade of rapid expansion, DW-RADIO
broadcasts in 29 languages in 1970.
• 1980s Popular Internationally
• Hundreds of hours of programming are
broadcast each year.
• 1990s Focus on Information
• DW-RADIO broadcast in areas around the
world at the best possible time.

5. PROFILE:
• It first went on the air on May 3, 1953.
• It is a public broadcaster and is funded by the
government from tax revenue.
• The annual budget is approximately 275
million Euros.
• Erik Bettermann has been Director General
since 2001.
• The chairman of the Broadcasting Board is
Valentin Schmidt.

6. • It is headquartered in Bonn, where radio and
online content is produced at the broadcasting
center in the former government district.
• Deutsche Welle’s television services are based
in Berlin.
• It is comprised of a team of around 1,500
employees and hundreds of freelancers from
more than 60 countries.
• Its services reach more than 86 million
listeners and viewers worldwide each week

7. Facts and Figures:
• Deutsche Welle has been broadcasting for
more than 55 years now.
• It is an innovative media company offering
multimedia, worldwide-accessible news and
information in 30 different languages.
• Deutsche Welle focuses on the most modern
digital technology for production and
broadcast

8. • Deutsche Welle broadcasts multimedia and
multilingual information from Germany and
Europe.

9. 10 POINTS OF VOG:
• We produce multilingual media services for a
global audience.
• We communicate German points of view and
global perspectives.
• We promote intercultural dialog and work to
further international understanding and
tolerance.
• We communicate the values of democracy
and support human rights.
• We participate actively in the social discussion
in Germany.

10. • We report independently, comprehensively
and truthfully.
• We provide comprehensive and uncensored
information to countries that lack free media,
particularly crisis regions and war zones.
• We have a cultural mission and present the
culture from Germany and Europe.
• We pass on our know-how to partners
throughout the world.
• We use our credibility to promote Germany’s
reputation worldwide.

11. Deutsche Welle's governing bodies:
• The Broadcasting Board, the Administrative
Board and the Director General are the
governing bodies for DW according to the
1997 "Deutsche Welle law."
Broadcasting Board
• shall represent the interests of the general
public, advise the Director General in general
programming matters and supervise
compliance with the basic principles of
programs.

12. • The 17 members are elected, respectively
appointed by the federal parliament.
Administrative Board
• shall supervise the management duties of the
Director General, excluding the preparation
and planning of programs.
• The Board comprises seven members
Director-General
• managing DW independently, is solely
responsible for the preparation and planning
of programs and for the operating of the
corporation as a whole

13. • The Director-General is elected by the
Broadcasting Board for a term of six years.
MISSION
• Deutsche Welle will “promote understanding
of Germany as an independent nation with its
roots in European culture and as a liberal,
democratic, constitutional state based on the
rule of law.”

14. • “It is also meant to "provide a forum in Europe
and on other continents to German and other
points of view on important issues, with the
aim of fostering understanding and exchange
between cultures and people.”
• In addition, it will contribute to promoting the
German language.
• Deutsche Welle fulfills this mission with a
journalistic portfolio that includes DW-RADIO
and the multimedia Internet portal DW-
WORLD.DE in 30 languages and with DW-TV in
German, English, Arabic and Spanish.

15. • It also runs the DW-AKADEMIE, where radio
professionals from developing and transition
countries receive further training.
• The DW-AKADEMIE also offers “Intercultural
Media Training” for German executives and
institutions looking to go abroad.
• The international broadcaster’s services are
targeted to people around the world who are
interested in Germany and Europe,
particularly to current and future opinion
leaders and decision makers.

16. • DW produces and provides media
services throughout the world with DW-TV,
DW-RADIO, DW-WORLD.DE and the DW-
AKADEMIE.
• It carries out its legally defined mission while
remaining journalistically independent.
• It reaches more than 100 million listeners and
viewers worldwide every week.
• It receives over half a million responses to its
programming and online services every year
and is respected as a credible source of
information.

18. Training and offers:
• It has been training radio professionals from
developing and transition countries for more
than 40 years.
• It offers intercultural media training for
executives from German companies and
institutions looking to go abroad.
• It offers young journalists the opportunity to
take part in a journalist training program that
focuses on multimedia applications and
prepares trainees for work in a foreign-
language editorial department.

19. • . Starting winter semester 2009/2010, there
will be a master’s program offered entitled
“International Media Studies” – a joint project
with the University of Bonn, Bonn-Rhein-Sieg
University of Applied Sciences and Deutsche
Welle.
• It offers to meet its audience’s needs. People
around the world can access its services that
are either offered in the country’s native
language or in English.