This document provides an overview of public relations, including its definition as a strategic communication process aimed at building mutually beneficial relationships between organizations and publics. It discusses key public relations concepts such as publics, the communication process, media relations, and the importance of social media. Public relations is defined as anticipating, analyzing, interpreting, counseling on policy decisions, researching and evaluating communication programs to achieve understanding between an organization and its publics.
Public relations is an essential part of marketing, but if you've never approached or worked with a journalist before, it could be a little intimidating. Where do you start? Who do you reach out to? What should you say?
Thankfully, PR isn't rocket science. But it does take planning and commitment. Because PR coverage is earned, not paid, you have to be extra careful and strategic about who to pitch and how to work with the press.
Public relations is an essential part of marketing, but if you've never approached or worked with a journalist before, it could be a little intimidating. Where do you start? Who do you reach out to? What should you say?
Thankfully, PR isn't rocket science. But it does take planning and commitment. Because PR coverage is earned, not paid, you have to be extra careful and strategic about who to pitch and how to work with the press.
Highlights from the fashion PR paper, From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry.
Key findings from in-depth interviews with fashion public relations practitioners suggest that fashion public relations is a dynamic, fast-paced profession. Fashion public relations agencies engage in strategic communication and perform a variety of tasks, from media pitching to organizing fashion shows, based on individual client needs. Practitioners spend the majority of their time working with media, either pitching story ideas to editors, or working to fulfill editor requests. Most participants consider themselves feminists and acknowledge that while fashion can be fun and empowering for many women, it can often be hard to work in an industry that places so much emphasis on beauty and celebrities.
How the public sector can better communicate change and technology disruption...Mike Kujawski
This is a talk I delivered at the 2018 FWD50 conference.
I wanted to introduce government attendees to the role social marketing (not to be confused with social media marketing) can play in communicating tech disruption. The official description was as follows:
"Your role as communications and policy professionals in the public sector is growing with the need to improve transparency and accessibility, promote new and expanded digital services, safeguard reputation, and maintain public confidence. This session will explore the current state of global trust in technology and provide participants with possible approaches towards better communicating the value and importance of change and technology disruption, especially if it can lead to improved service delivery. Participants will be introduced to a social marketing / behaviour change framework, which aims to move beyond “awareness building” and into attitude and behaviour change".
The Media represents a critical constituency for business. It must therefore be courted strategically in order to help attain organisational objectives.
A presentation by Hugh Anderson of Forth Metrics on public relations measurement - what has changed, the implications of digital and social media, a new framework, tools and resources. Presented as part of the CIPR '
This is about Public Relations focusing on Public Relations Society of the Philippines, a non-profit organization. What are its mission and code of ethics.
Highlights from the fashion PR paper, From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry.
Key findings from in-depth interviews with fashion public relations practitioners suggest that fashion public relations is a dynamic, fast-paced profession. Fashion public relations agencies engage in strategic communication and perform a variety of tasks, from media pitching to organizing fashion shows, based on individual client needs. Practitioners spend the majority of their time working with media, either pitching story ideas to editors, or working to fulfill editor requests. Most participants consider themselves feminists and acknowledge that while fashion can be fun and empowering for many women, it can often be hard to work in an industry that places so much emphasis on beauty and celebrities.
How the public sector can better communicate change and technology disruption...Mike Kujawski
This is a talk I delivered at the 2018 FWD50 conference.
I wanted to introduce government attendees to the role social marketing (not to be confused with social media marketing) can play in communicating tech disruption. The official description was as follows:
"Your role as communications and policy professionals in the public sector is growing with the need to improve transparency and accessibility, promote new and expanded digital services, safeguard reputation, and maintain public confidence. This session will explore the current state of global trust in technology and provide participants with possible approaches towards better communicating the value and importance of change and technology disruption, especially if it can lead to improved service delivery. Participants will be introduced to a social marketing / behaviour change framework, which aims to move beyond “awareness building” and into attitude and behaviour change".
The Media represents a critical constituency for business. It must therefore be courted strategically in order to help attain organisational objectives.
A presentation by Hugh Anderson of Forth Metrics on public relations measurement - what has changed, the implications of digital and social media, a new framework, tools and resources. Presented as part of the CIPR '
This is about Public Relations focusing on Public Relations Society of the Philippines, a non-profit organization. What are its mission and code of ethics.
How important is PR for your small company? how can you do it it in a cost effective manner? when do you hire an agency? how do you write a press release that resonates? Patrick Mork, Google Play's former global marketing head and a serial start-up marketer shows you the tips and tricks to effective PR strategies in this short, easy to read document
Short intro to PR - what it is, goals & measurement, purpose, different PR for different stage startups, how to hire an agency, writing a good press release, how to leverage social media in PR, Tips and Tricks. Tools, Links and useful references for startups and small companies.
Press Kits: How To Create A Powerful—And Essential—Part Of Your Marketing Ars...Lisa Horn
Press kits aren't just for multi-national corporations; every company--large or small--can use press kits to introduce themselves to the media with the goal of getting the coveted coverage only a few receive. Most companies don't take full advantage of press kits, leaving the door wide open for those that do.
Social media leads to fundamental change in companies, it is far more than marketing or simply new marketing tools. This presentation outlines the impact of social media on business and how business should deal with it.
The mononews e-Guide to the Lifestyle Press Release* provides a comprehensive summary, with clear and actionable steps, to produce the best possible lifestyle press release for today’s environment
Corporate media relations ppt - imran ssemuddu.pptxIMRAN SSEMUDDU
Corporate communications enriches businesses' and organizations' communication with internal and external various audiences.
It is vital for small business as well big organizations to prosper in their industry.
- Mission, Vision and Values
- How to build Social Media Team
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The New World Of Digital, Content And Social Media Marketing And The Relevanc...Midas Touch Consultants
This is an introductory session outlining the reasons manufacturing or B2B services organizations should consider for diving into the digital, content or social world. It identifies some of the popular channels and various content options to consider. There is then, an exploration of how B2B Sales has changed with the influence of social media.
Community Training Institute Presentation - Social Media Level 2Cooper Koch
Presentation about social media to made to staff members from various nonprofit groups in Dallas-Fort Worth who attended the annual Community Training Institute conference. This was the second of two presentation made at the conference on the topic of social media - the first being a very basic intro/overview, and this one, with some more advanced advice and examples.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3. Overview
• Media Mentions & Opportunities
• Press Release
• Press Kit
• Non-media Connectors
• Social Media
4. Defined
• Public relations is a strategic
communication process that
builds mutually beneficial
relationships between
organizations and their publics.
5. Defined
• “Process” is preferable to “management function,”
which can evoke ideas of control and top-down,
one-way communications.
• “Relationships” relates to public relations’ role in
helping to bring together organizations and
individuals with their key stakeholders.
• “Publics” is preferable to “stakeholders,” as the
former relates to the very “public” nature of public
relations, whereas “stakeholders” has connotations
of publicly-traded companies.
6. Defined/PRSA
– Anticipating, analyzing and interpreting public opinion, attitudes and issues
that might impact, for good or ill, the operations and plans of the
organization.
– Counseling management at all levels in the organization with regard to
policy decisions, courses of action and communication, taking into account
their public ramifications and the organization’s social or citizenship
responsibilities.
– Researching, conducting and evaluating, on a continuing basis, programs
of action and communication to achieve the informed public understanding
necessary to the success of an organization’s aims. These may include
marketing; financial; fund raising; employee, community or government
relations; and other programs.
– Planning and implementing the organization’s efforts to influence or change
public policy. Setting objectives, planning, budgeting, recruiting and training
staff, developing facilities..
11. Communication Process
Determine the desired objectives of your efforts.
Target market selection
Decide on the media, groups, and individuals that will be
able to reach your target market most effectively.
(Connectors)
Communicate compelling reasons for consumers in
your target market to pursue exchanges with your
organization, and give connectors a reason to pass on
your information to the consumers within their
sphere of influence. (Message)
13. Control
– Is the information worth spreading?
– Is this information actually news?
– Does this information matter to the
intermediary’s audience?
– Does spreading this information positively affect
the image or standing of the intermediary in the
eyes of its audience?
– Does disseminating this information benefit the
intermediary?
15. Media
Advertising Media- Segment of the media business focused on
generating revenue through the sales of advertisements
News Media- Any person or entity that gathers information of
potential interest to a segment of the public, uses its editorial
skills to turn the raw materials into a distinct work, and
makes its products available to the general public through
purchase, subscription, or free distribution
16. Media
Content- All non-advertising elements of media, including but
not limited to articles, columns, feature stories, and
editorials
• Print
– newspapers, magazines, and trade journals
• Broadcast
– television and radio news
• Organizational publications
– newsletters, reports, and Web sites produced by companies and
associations
• Electronic
– news Web sites and blogs
18. Media Mentions
• Pitch- A marketer’s attempt to convince a
journalist to report on a topic relevant to
his or her product or company
• Press Release
• Media Alert
19. Media Opportunities
• Editorials
• Expert articles
• Cases
• Events
• Interviews
• Op-ed- opposite the editorial, common
placement on the page opposite an editorial
20. Media Opportunities
• Events- A special activity, showing, display, or
exhibit designed to demonstrate products or to
connect the product to favorable products or
activities
• What will you do?
• (When in doubt, give an award!)
21. Media Opportunities
• Timing, Timing, Timing
– Know about lead times and deadlines for
publications
• Long Leads for magazines =1 to 2 seasons
ahead
– Sometimes a year in advance
– Find out the schedule and pitch for a good fit
• Short Leads
– Newspapers and calendars
22. Media Opportunities
• Make your own NEWS
– Add something NEW – mix up your event
– Bring NEW partnerships, sponsors, non-
profits
– Be Unique
• Examples: what makes your ______ cooler
than any other event of business just like
yours
– Be Relevant
– Be timely
24. Press Release
1. Press release label
2. Release date statement
3. Contact information
4. Headline
5. Sub-heads
6. Body
7. The lead
8. Boilerplate
9. Conclude with # # #
25. Press Release
• Press Release Headline Here
Optional subhead is placed here, usually in sentence format.
• CITY, State, Month Day, Year (Releases) --The opening sentence is the most important element in a press release where you
should succinctly summarize what is being announced. The opening paragraph should clearly get the reader's attention through a
strong hook while providing the most important facts. As a best practice, write your press release first then come back and develop
the opening paragraph as a summary of the press release. Then compare this new opening paragraph with your initial first
paragraph.
• A press release should consist of three to six paragraphs where you provide all the relevant facts and information a reporter should
use to write a story. The most important information should be listed first, with the least important information appearing in the final
paragraph
• "A great press release should include a great quote from a company executive or industry expert," says eReleases President
Mickie Kennedy. "An important thing to know about quotes is that the media generally won't use them unless they are evocative,
fresh or state something in a way that would be very difficult to paraphrase.
• Optional Boilerplate
• A boilerplate is a short paragraph that explains the identity of a company and what it does. Boilerplate is optional, but it doesn't hurt
to have one to help identify your business. Think of boilerplates as a thumbnail sketch of your company that provides a little
background information to the press. Once you've written a boilerplace, you can use it in all of your press releases.
• Contact:
• Name of Media Contact
Title of Media Contact
Company Name
Contact Phone Number
Contact E-mail
Website URL
# # #
26. Press Release
• What NOT to do
– Don’t write in all caps – it has to be changed
– Don’t FAX or bring it in - email is best
– Don’t wait until the last minute - ask about
deadlines
– ET process- call/e-mail/call/call
28. Press Kit
• Information compiled by organizations for the
purpose of informing media outlets and other
connectors about their firm, brands, products,
employees, and activities
• Backgrounder- Fact-oriented, takes the form of a
narrative about a company, product, or person
• Factsheet- A list of facts designed to entice
connectors to cover a firm or its products, while
supplying them with information to support their
coverage
29. Press Kit
• Press Releases
• Company literature
• Executive biographies
• Photos
• Expert contacts
• Clippings
31. Connectors
• A person who monitors, analyzes, and
shares information about a product or
industry. An NMC may be paid for her
efforts, but she is not employed by a media
organization.
32. Connectors
• Reference Groups
– Formal Organizations
– Informal organization
– Trade organizations
– Political parties
– The American Medical Association
– The Better Business Bureau
33. Connectors
• Opinion Leader
– An individual whose attitudes, opinions, and
behaviors greatly influence a group or society
• Expert-
– A person with education and/or experience in a
particular field, who is, typically, not a journalist
– Industry professionals
– Self-proclaimed authorities
36. Social Media
• Answer these questions
– Set clear goals?
– Human resources to commit?
– Quality content?
– Which sites and platforms?
– Website is ready for sm attention?
– Incorporate social marketing strategies throughout the
buying process?
– EVERY campaign is social?
39. Social Media
• Content- CREATION & CURATION
• You are COMPETING for attention in a
NOISY environment
– Add value
– Conversation
– Engagement
– Involvement
40. Social Media
• Content- CREATION & CURATION
• You are COMPETING for attention in a
NOISY environment
– Add value
– Conversation
– Engagement
– Involvement
41. Social Media
• Twitter
– # @
– Followers
– Mentions
– Retweets
• Facebook.com/marketing
• Facebook.com/ads/manage
– Power editor
42. Social Media
• Platform Choices
• Pinterest
• Instagram
• Tumblr
• Presentation
Sharing
• MySpace
• Quora
• CafeMom
• MeetUp
• 43 Things
43. Social Media
• Syndication sites
StumbleUpon
Digg
Reddit
Delicious
IFTTT
BlogCatalog
NetworkedBlogs
Alltom
Syndic8
Outbrain
BuzzFeed