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David Phillips
David Phillips

The document discusses various ethical theories and concepts including: - Aristotle's view of virtue as a mean between extremes and that happiness comes from developing good character through practicing virtues. - Kant's deontological view that ethics are absolute and based on universal rules like treating people as ends rather than means. Actions must be universally willable. - Utilitarianism which assesses actions based on their consequences and producing the greatest good for the greatest number. It emphasizes ends over means.

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David Phillips
Public Relations is frequently the ethical heart of an organisation. ,[object Object],[object Object],[object Object],[object Object]
The tools that help ethical behaviours ,[object Object],[object Object],[object Object]
Aristotle’s Ethics ,[object Object],[object Object],[object Object],[object Object]
Human virtue (arete) ,[object Object],[object Object],[object Object],[object Object]
Happiness: The Self-sufficient End ,[object Object],[object Object]
Happiness: The Self-sufficient End ,[object Object],[object Object]
Good Character ,[object Object]
Virtue (arete) as the mean, the correct balance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Virtue (arete) as the mean (inbetween) ,[object Object],[object Object],[object Object]
The Categorical Imperative
Kant’s One Right ,[object Object]
KANTIAN ETHICS: OBLIGATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]
KANTIAN ETHICS ,[object Object],[object Object]
 
Hypothetical Imperatives ,[object Object],[object Object]
TYPES OF IMPERATIVES (“SHOULDS”) ,[object Object],[object Object],[object Object],[object Object]
Universalisability & Maxims ,[object Object],[object Object]
THE CATEGORICAL IMPERATIVE THREE TESTS ,[object Object],[object Object],[object Object],[object Object]
Kant’s Examples: # 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kant’s Examples: # 2 ,[object Object],[object Object],[object Object]
Kant’s Examples: # 3 ,[object Object],[object Object],[object Object]
Kant’s Examples: # 4 ,[object Object],[object Object],[object Object]
Jeremy Bentham and John Stuart Mill
Four Theses of Utilitarianism ,[object Object],[object Object],[object Object],[object Object]
Ethical Judgments ,[object Object],[object Object]
 
Making Ethical Judgments in Utilitarianism ,[object Object],[object Object],[object Object]
Two Formulations of Utilitarian Theory ,[object Object],[object Object]
Two Types of Utilitarianism ,[object Object],[object Object]
Application of Utilitarian Theory ,[object Object],[object Object],[object Object],[object Object]
Application of Utilitarian Theory ,[object Object],[object Object]
Application of Utilitarian Theory Actual Cases ,[object Object],[object Object],[object Object],[object Object]
Criticisms of Bentham’s theory ,[object Object]
John Stuart Mill’s Adjustments to Utilitarianism ,[object Object],[object Object]
Criticisms of Utilitarianism ,[object Object]
Criticisms of Utilitarianism ,[object Object],[object Object]
Criticisms of Utilitarianism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mill’s “Rule” Utilitarianism ,[object Object]
Rights and Utilitarianism ,[object Object],[object Object],[object Object],[object Object]
Consequences of Unethical Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CIPR Code ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perceptions and reality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are we strong enough? ,[object Object]
Which way to turn – are we just utlitarian? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The true role? ,[object Object],[object Object],[object Object],[object Object]
Do you like the idea? ,[object Object],[object Object],[object Object]

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