The document discusses trends in online communication and consumer behavior. It notes that audiences are no longer neatly segmented and can be found online based on shared values rather than demographics. Media has expanded beyond traditional outlets to include many online platforms. Data from these platforms can be mined to better understand audiences and target consumers. The internet is becoming integrated into more devices and daily life through concepts like the "Internet of Things." These trends are fueling economic growth, including significant expansion of internet usage and e-commerce in Portugal.
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...Jim Rosenberg
Digital strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a large global organization. Utilizing visual story telling through social channels. How we measure engagement, and avoid audience fatigue.
What I've Learned About Online EngagementRyan Ozimek
I've learned quite a bit in the past 14 years working with non-profits about online fundraising. From engagement ladders to building bridges between fundraising tools, it's been a fun ride. Here's 145 slides of goodness packing in a bunch of lessons learned with morsels of actionable tactics and strategies in every bite. Fundraisers and marketers will enjoy as much as techies. Thanks to the Direct Marketing Fundraisers Association for hosting me to present this at their October 10, 2012 meeting in Washington, DC. I hope you enjoy it!
How print complements campaigning in the age of social media | Content market...CharityComms
Martin Loat, chief executive, PostBug
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Tweeting like a millennial – tips for creating content that resonates | Conte...CharityComms
Sinéad Molloy, Uni Boob team and social media manager, CoppaFeel!
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...Jim Rosenberg
Digital strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a large global organization. Utilizing visual story telling through social channels. How we measure engagement, and avoid audience fatigue.
What I've Learned About Online EngagementRyan Ozimek
I've learned quite a bit in the past 14 years working with non-profits about online fundraising. From engagement ladders to building bridges between fundraising tools, it's been a fun ride. Here's 145 slides of goodness packing in a bunch of lessons learned with morsels of actionable tactics and strategies in every bite. Fundraisers and marketers will enjoy as much as techies. Thanks to the Direct Marketing Fundraisers Association for hosting me to present this at their October 10, 2012 meeting in Washington, DC. I hope you enjoy it!
How print complements campaigning in the age of social media | Content market...CharityComms
Martin Loat, chief executive, PostBug
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Tweeting like a millennial – tips for creating content that resonates | Conte...CharityComms
Sinéad Molloy, Uni Boob team and social media manager, CoppaFeel!
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Developing media relationships: sustainable conservation | Small charities co...CharityComms
Rachel Agnew, head of media and communications, Rainforest Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Tailoring your tone. Charity content marketing conference, 28 April 2016CharityComms
Fiona Callister, head of global media, WaterAid
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social Media Strategy for Business.
You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.
In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.
Digital first creative | Creatives Group | 17 May 2017CharityComms
Jacqui Darlow, head of digital marketing, Dogs Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Digitization Basics for Archives and Special Collections – Part 2: Store and ...WiLS
Jessica Williams, Library Director, Mount Horeb Public Library
This is the second part of a two-part, full-day workshop introducing the core elements of creating digital collections of historic photographs, documents and other archival materials. Part 2 focuses on sharing your digitized materials with the world and steps you can take to ensure that they’ll remain usable and accessible into the future. We’ll define metadata and why it’s important, and consider approaches to creating descriptive metadata for discovery of historical resources. We’ll examine the issue of digital preservation, including practical steps you can take to preserve your digital content with limited resources. And we’ll think about digitization as a path to community engagement, including reaching out to your community for content and promoting your digital collections to your users.
Keep it fresh - trends you can ride, ideas you should steal | Content strateg...CharityComms
Rob Mosley, creative partner and Sadia Siddiqui, client services director, Nonsense London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Using insight to inform UX and new modes of engagement | The future of engage...CharityComms
Daniel Gray, digital engagement manager, WaterAid
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Presented by Megan Lee, See3 Communications as workshop for the Women In Development North group. Marketing and communications take place today in an attention economy. When time and focus of your constituents is at a premium, your strategy and approach must earn and retain their attention in order to tell your story, convey your value, and engage your constituents in your mission.
Delivering the Right Content at the Right TimeSharon Tighe
With 27 million pieces of content being shared every day & businesses this year expected to spend at least 25 – 30% of marketing budgets on content, this presentation takes a look at how marketers can best reach their online audience & the metrics that show you are succeeding.
We will look at the benefits of community building on your:
• content creation
• timing
• distribution channels
Delivered at Swipe Summit, Dublin (February, 2016)
Applications of Network Theory in Finance and ProductionKimmo Soramaki
In recent years, network theory has proved useful in applications ranging from cancer research to the social graph. Applications of network theory are becoming ever more present also in economics and finance, with network analysis providing answers to questions where traditional analysis methods are weak, and leading to improved models across wide types of risks. This presentation discusses three real-world applications of network theory: identifying pivotal countries and payment corridors from the global network of payment flows, using industry level value chains for casualty risk modeling, and using asset correlation networks for detecting emerging and systemic risks.
Developing media relationships: sustainable conservation | Small charities co...CharityComms
Rachel Agnew, head of media and communications, Rainforest Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Tailoring your tone. Charity content marketing conference, 28 April 2016CharityComms
Fiona Callister, head of global media, WaterAid
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social Media Strategy for Business.
You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.
In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.
Digital first creative | Creatives Group | 17 May 2017CharityComms
Jacqui Darlow, head of digital marketing, Dogs Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Digitization Basics for Archives and Special Collections – Part 2: Store and ...WiLS
Jessica Williams, Library Director, Mount Horeb Public Library
This is the second part of a two-part, full-day workshop introducing the core elements of creating digital collections of historic photographs, documents and other archival materials. Part 2 focuses on sharing your digitized materials with the world and steps you can take to ensure that they’ll remain usable and accessible into the future. We’ll define metadata and why it’s important, and consider approaches to creating descriptive metadata for discovery of historical resources. We’ll examine the issue of digital preservation, including practical steps you can take to preserve your digital content with limited resources. And we’ll think about digitization as a path to community engagement, including reaching out to your community for content and promoting your digital collections to your users.
Keep it fresh - trends you can ride, ideas you should steal | Content strateg...CharityComms
Rob Mosley, creative partner and Sadia Siddiqui, client services director, Nonsense London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Using insight to inform UX and new modes of engagement | The future of engage...CharityComms
Daniel Gray, digital engagement manager, WaterAid
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Presented by Megan Lee, See3 Communications as workshop for the Women In Development North group. Marketing and communications take place today in an attention economy. When time and focus of your constituents is at a premium, your strategy and approach must earn and retain their attention in order to tell your story, convey your value, and engage your constituents in your mission.
Delivering the Right Content at the Right TimeSharon Tighe
With 27 million pieces of content being shared every day & businesses this year expected to spend at least 25 – 30% of marketing budgets on content, this presentation takes a look at how marketers can best reach their online audience & the metrics that show you are succeeding.
We will look at the benefits of community building on your:
• content creation
• timing
• distribution channels
Delivered at Swipe Summit, Dublin (February, 2016)
Applications of Network Theory in Finance and ProductionKimmo Soramaki
In recent years, network theory has proved useful in applications ranging from cancer research to the social graph. Applications of network theory are becoming ever more present also in economics and finance, with network analysis providing answers to questions where traditional analysis methods are weak, and leading to improved models across wide types of risks. This presentation discusses three real-world applications of network theory: identifying pivotal countries and payment corridors from the global network of payment flows, using industry level value chains for casualty risk modeling, and using asset correlation networks for detecting emerging and systemic risks.
An interactive presentation on social network theory and analysis. Content includes information on tie formation and social capital. Network relations are explained by using the example of The A Team. Granovetter's Strength of Weak Ties Theory (1973) is also covered and weak ties and strong ties are explained. Appropriate application of social network theory to individuals understanding how to best take advantage of social networking platforms to find jobs as well as companies taking advantage of social media platforms to find followers are introduced.
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
Scotland & the Social Media Problem with BusinessCraig McGill
Presentation given to students at Stirling University about the challenges they face in Scotland about getting companies to adopt social media. More information on the event can be found at http://bit.ly/9ISbV7
Book Industry Guild of NY - Publishing Technology Update: New Digital DirectionsKathy Sandler
Presentation from March 8, 2016 Book Industry Guild of NY panel. Panelists Included:
Sue Carlson, Norton
Daniel Cohen, Galvanized
Cynthia Clark, Elsevier
Katherine McCahill, Penguin Random House
and Peter Milburn, Wiley
Moderated by Kathy Sandler, Penguin Random House
Book Industry Guild of NY:
Website: http://bigny.org/
Twitter: BIGofNY
Facebook: BIGofNY
I have provided a methodology for PR people to keep up-to-date with new things that are going to be important in the near future. I shall be adding content to it for the next couple of months.
The practice of PR has changed. This slideshow offers a view of the basics that every PR consultant should offer clients for 2012.
Probably the most exciting part of the presentation is the list of URL's at the end... Nice way to be very motivated.
2. Our aim today
• Have lots of fun
• Use our imagination
• Think sideways
• Find people online
• Research audiences
• Reassure ourselves that all this work is
worthwhile
3. Communications rules for this lecture
• You MUST use Twitter
▫ Tell your friends where you are
▫ Comment of what you find out
▫ Talk about the lecture and lecturer
• You MUST use Facebook
▫ Because it’s there
▫ Because the photos you put on Facebook will help
you remember.
• Did you blog about the bits of this lecture you
find cool? Of course you did.
5. A simple task
• Identifying and targeting consumer
media; platforms, channels and tactics.
▫ The story of a handbag
Your client makes top of the range
handbags
Who would you target to place your stories
about their products?
10. Niche
In conversation
Sharing
The new media E(mail) communication
Facebook users in Portugal: 4,581,040
11. Where do we find the constituents
• We look for common values
▫ One way is to use Google’s
Adwords.
▫ See what words (values) attach to
your brand
12. The values attaching
to ‘handbag’
organiser hooks
designer black
patent charms
navy
As if by magic, the
words found in Google
that do not include the
makers or the word
handbag still take us to
sites about handbags!
14. Is Grunig out of date?
• The constituency does not have to be very
engaged but does have similar values
• The big issue is often remote from the values
common between the individual and audience
• There is no segmentation in messaging ‘everyone
can see everything’
• Publics of one and in this instant only is now
common.
• Public of millions is meaningless.
15. How to ask questions of your
constituents
Try Survey
Monkey
The
winner....
Google
Surveys
The samples get big
18. But where do I go to join the
party?
• Many more
• More to come
• Many surprises
19. The nature of communication – the
internet of things
• Apps
• Widgets Nicole Scherzinger, formerly of
• Dresses Pussycat Dolls fame, stepped
• Glasses out on Thursday night wearing
• Video games a Twitter Dress, an electronic-
• Smart cards powered frock that displayed
• Location tracking real tweets in real time.
• Embedded communication
20. Putting the new constituents and new
platforms together – case study
21. It’s not what you have been taught.
It has changed.
• How do you segment constituencies (publics?,
stakeholders? Socio-economic groups?)
• Which media do segments use?
• What is the media?
• To what extent are platforms part of the message
and audience selection?
• To what extent are platforms and channels user
centric (does your mum use a wii?).
• Traditional paid-for has a role (e.g. paid search and
web advertising)
22. In the meantime all this stuff is
translating into economic activity
• The research
Is it for Portugal?
23. When the rest of the economy is....
er...
• UK is a leader. Where it goes, so too will the rest of Europe.
• Total U.K. Internet traffic is expected to increase by an
average of 37 percent every year between 2010 and 2015.
• The U.K. Internet ecosystem is worth £82 billion a year
• Every £1 spent on Internet connectivity—mobile and fixed
broadband networks—currently supports £5 in wider revenue
for the U.K. ecosystem.
• Of the total £82 billion U.K. Internet economy, £37 billion is
in the Internet value chain and £45 billion in the e-commerce
it supports. The value chain is 2.6 percent of the country's
GDP, while e-commerce is a further 3.1 percent.
• 2011 data showed that Portugal is catching up very fast.
24. Meanwhile Portugal BOOOOMs!
• Internet retailing continued to grow in 2011, reaching €401
million.
• The amount spent per person on internet purchases increased by
23%,
• Internet retailing widened its consumer base
• The level of confidentiality and security for online payment remained
an important concern amongst Portuguese consumers.
• However, internet retailing in Portugal is experiencing
dynamic development, with an increasing number of Portuguese
shopping online on a regular basis.
• The main factors which attract consumers to this channel are
convenience of shopping and competitive prices.
• Six million consumers online (55.2% of population)
• The number of internet users in Portugal is rising, which is
also helping to boost sales.
25. What we have learned
• The way we consume information is changing
• There are now many more media outlets and many are online
• The audience is not in nice segments anymore
• People cluster round values – which we can find using Google tools
(among others)
• We can find where consumers and opinion formers are by
researching values.
• Opinion and Consumer research is now possible and inexpensive
online.
• This is all possible because we can interrogate (Big Data)
• The internet is escaping the PC and we now have the beginnings of
the ‘Internet of Things’.
• All this activity is making the internet bigger and more important
• It is driving our economies.
• Portugal is Boooooming online!
26. Our aim today
• Have lots of fun
• Use our imagination
• Think sideways
• Find people online
• Research audiences
• Reassure ourselves that all this work is
worthwhile
• Yup... We did all that!