This document discusses setting objectives for an organization's online strategies. It notes that objectives should be specific, measurable, achievable, realistic, and have a defined time frame. Strategies are then outlined to meet the objectives, with tactics detailing specific actions. As an example, strategies mentioned include internal communications and vendor communications.

1. Hey Boss...David Phillips

2. What are you going to writeHow importnat is the internetHow much is e commerceHow many usersWhat people do onlineThe writable web – how people affect reputation and relationships

3. Why tactics are not enoughObjectivesSpecific – Objectives should specify what they want to achieve.Measurable – You should be able to measure whether you are meeting the objectives or not.Achievable - Are the objectives you set, achievable and attainable?Realistic – Can you realistically achieve the objectives with the resources you have?Time – When do you want to achieve the set objectives?

4. StrategiesTo meet your objectivesThere will be a lotThey will have tactics afterwardsHow do you know the differnenceIf you remove the tactic, the strategy will still be there to guide youOnline there are always many tactics you can use

5. Some strategiesInternal communicationsVendor communications