PR Ethics and the Law
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What are the ethical obligations and responsibilities for public relations and communications professionals? Let's start with two of PRSA's core values -- Responsible Advocacy and Honesty -- and go from there. And don't forget full disclosure.
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Learning ObjectivesTo discuss the one aspect that should differentiate public relations from the law and other business pursuits—ethics.To explore ethics—or the lack thereof—in today’s business, government, media, and public relations cultures.To discuss the concept of corporate social responsibility.To underscore the bedrock importance of public relations professionals “doing the right thing.”
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Learning Objective 1To discuss the one aspect that should differentiate public relations from the law and other business pursuits—ethics.
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Ethics = Great DifferentiatorThe practice of public relations is all about earning credibilityCredibility begins with telling the truthPublic relations must be based on doing the right thingEthics should be the great differentiator that separates public relations professionals from other professions
Public relations must be based on “doing the right thing” – acting ethically, never lying
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2010 FTC complaint against Reverb Communications2011 Lanny Davis resigned as public relations representative for Ivory Coast leader Laurent Gbagbo2012 Walmart fired Mercury Public Relations for ruse
Earn credibility by telling the truth and doing the right thing
Some Unethical Public Relations Professionals
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What are ethics?Right vs. wrong?Religious beliefs?What the law requires?Acceptable standards of behavior?Utilitarianism - greatest good for greatest number?Deontology (do what is right though the world should perish)
Do the right thingCardinal rule of public relations: Never, ever lie
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Unethical BehaviorGovernment seems perpetually rocked by ethical scandalsIn business, insider trading scandals have dominated the news in recent yearsIn sports, reputations of legendary baseball players were tarnished by steroid useIn entertainment, Bill Cosby was accused of sexual assault by more than 40 womenIn education, the president of Penn State was asked to leave following the cover up of the Jerry Sandusky scandalThe Catholic Church and nonprofit organizations have also had ethical scandals
https://www.cbsnews.com/news/me-too-twitter-trend-sexual-assault-awareness-alyssa-milano/
Unethical behavior is all around us. Public relations professionals are expected to do the right thing. Although the rule is to never lie, a survey of 1700 public relations professionals revealed that 25% had lied on the job, 39% had exaggerated the truth, and 44% felt uncertain about the ethics of it.
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Learning Objective 2To explore ethics—or the lack thereof—in today’s business, government, media, and public relations cultures.
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Fig.
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Launching a new scholarly press involves a number of considerations; many of the decisions to be made involve tradeoffs and ethical considerations. Framing the discussion is the balance between “profitability” and scholarly contribution. Questions of funding sources, recruiting staff, developing editorial and business strategy, creating an advisory board, and evaluating new projects and authors contain ethical choices. Ethical climates vary; the right climate in the organization and fit between alliance partners are key. Deviance in its positive sense can be a source of innovation and creativity. Stories can be used to connect with our readers; stories are also useful in organizations to impart ethics and purposeful direction to organizations. The quest is to change the way we publish—thinking digitally from the beginning of the process, pursuing diverse funding sources, innovating in dissemination and marketing.
UPDATED Social Media - the legal risks (AIM)
Social Media - the legal risks and how to overcome them, presented at Australian Institute of Management 8 August 2012.
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A shared reflection over the philosophical dimensions of economics in the light of the current global financial crises.
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This document introduces Dave Harvilicz, the co-founder and CEO of When You Wish, a crowdsourcing platform. It provides biographical details on Dave's background in law, business consulting, and startups. It then outlines When You Wish's vision of allowing people to invest in each other by tapping into the $55 trillion held by American households and non-profits, as an alternative to relying on big banks and government. The document provides tips for using the When You Wish platform to plan and promote a crowdfunding campaign.
Social Media - the legal risks (AIM)
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Mm ch 15 ethics
This document outlines key concepts in media ethics, including:
- A brief history of media ethics from the penny press era to modern digital media and issues like WikiLeaks
- Basic ethical orientations like absolutism, utilitarianism, and situation ethics
- Conflicting loyalties journalists may face between duty to profession, employer, society
- Conflicts of interest such as relationships, finances, and corporate censorship
- Methods of accountability like ombudsmen, news councils, and professional organizations
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The document discusses various demographic categories that are used to segment audiences, including gender identity, age, race, sexuality, education, occupation, income, and social economic background. It also discusses NRS social grades, which classify people into groups based on their occupation. The document provides examples of primary and secondary audiences for media products and examines the hypodermic needle model and uses and gratifications model of media consumption theory. It also discusses consumer generated content and how audiences create and contribute content for media products.
communication and ethics
This document discusses business communication and ethics. It provides background on how ethical situations arise and how ethics relate to communication issues. Personal ethics can be influenced by people, culture, philosophy, law, and religion. Communication and ethics issues include legal matters like defamation and privacy, as well as ethical concerns around written/spoken messages, cross-cultural communication, and advertising. Organizations have a responsibility to address ethics both formally through policies and mission statements, and informally through individuals and management behavior.
Working with Creative People
American Advertising Federation—Louisville
Professional Development Series
March 18, 2015
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This document discusses qualitative research methods. It defines qualitative research as aiming to gather an in-depth understanding of human behavior. Qualitative research is described as subjective, interpretive, and focused on answering "what" and "why" questions. The document contrasts qualitative and quantitative methods, noting that qualitative research typically involves fewer respondents, observation, and coding of responses, while quantitative research relies on larger sample sizes and tabulation of results. Examples of qualitative methods provided include ethnographic research, focus groups, interviews, and literature reviews. The document then provides examples of how qualitative coding and ensuring intercoder reliability could be applied to analyzing the State of the Union address, television drug ads, and a focus group about Super Bowl ads.
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Secondary research involves summarizing, collecting, and synthesizing existing data rather than primary data collection methods. It can be as rigorous as primary research and helps clients solve problems. Some disadvantages are that it may not find specific data needed and sources vary in quality. Secondary research was important for James Michener's novel "Texas" and is virtually impossible to conduct effective paid media without syndicated research sources that provide data on audiences.
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From the Rosetta Stone to the Boston Tea Party to the "Torches of Freedom" to today's digital age, public relations or responsible advocacy (and sometimes not so responsible) have been a part of the human landscape.
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Basic Truths of Social Media
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QU本科学位证成绩单【微信95270640】《皇后大学毕业证书原版制作QU成绩单》【Q微信95270640】《仿制QU毕业证成绩单皇后大学学位证书pdf电子图》，A.为什么留学生需要操作留信认证?
留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询!
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查询留服认证是国内鉴别留学生海外学历的唯一途径，但认证只是个体行为，不是所有留学生都操作，所以没有办理认证的留学生的学历在国内也是查询不到的，他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单，就有了使用价值。
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PR Ethics and the Law
- 1. Public Relations Ethics and the Law PRSA Certificate in Principles of Public Relations April 26, 2014
- 2. PRSA Core Values • Advocacy: Serving the public interest by acting as responsible advocates… • Honesty: Adhering to the highest standards of accuracy and truth… • Expertise: … Professional development, research and education.
- 3. PRSA Core Values • Independence: Objective counsel and being accountable • Loyalty: Faithful to clients and employers; serve the public interest • Fairness: Respect opinions; support right to free expression
- 4. Gifts or “Jollies?” • Gifts of any kind can contaminate the free flow of accurate and truthful information to the public – PRSA Guidelines Crucifix to a Vampire in the U.S. “Jolly” in England and Europe “Transportation Money” in China
- 5. Foreign Corrupt Practices Act • Criminally Liable in U.S. for Receiving Bribes even Overseas • Distinguishes between Bribes and Facilitation and/or “Grease” payments
- 6. “Astroturfing” • “PR firm admits it's behind Wal-Mart blogs” – CNN Money • Whole Foods’ John Mackey “Rahodeb” Blog/FTC • Ghost-writing of Executive Blogs?
- 8. $4.2 Million Pink Washing?
- 9. Advocacy Ethics? • Would you work for the Tobacco Industry? • Does Philip Morris have a right to speak its mind? • What about CSR?
- 10. Should Ketchum Represent Russia? • Ketchum receives $55 million (and counting) from Crimea-invader, Russia • Foreign Agents Registration Act • Only for “economic development” and “investment” • Putin NYT op-ed criticizes US foreign policy
- 11. Libel, Slander & Defamation • Libel: Printed Falsehood • Slander: Oral Falsehood • Defamation: Statement creating public hatred, contempt or ridicule • No “the client told me to do it” defense
- 12. Libel, Slander & Defamation Defenses • Truth • Privilege (e.g., public document) • Fair Comment (e.g., community interest) • Retraction
- 13. ©™® • © Protects creative work from unauthorized use • ™ Word, symbol or slogan – “Just Do It” • ® Protected intellectual property, ideas, creations, processes
- 14. PRSA Code: Provisions of Conduct • Free Flow of Information (e.g., no gifts) • Fair competition (e.g., No disparaging rumors) • Full Disclosure (e.g., Edelman/WMT) • Safeguarding Confidences (e.g., No leaking) • Conflict of Interest (e.g., Disclose relationships) • Enhance the Profession (e.g., Best Practices)