The document discusses developing a PR plan and considers questions around necessary platforms, channels, and the evolving role of PR. It challenges the reader to submit a 2,000 word case study proposal for redesigning a PR program at their organization with no budget constraints that demonstrates a return on investment and shows how PR could change the organization's business.

1. If I ruled the worldHow would you develop a PR plan today

2. PlatformsChannelsPlanning and managementContentWould it be like yesterday?

3. MediaMessagesDepartmentsAdvertisingMarketingCorporate communicationsCSRCommunityIntegration

4. ScanningMonitoringEvaluationUnderstandingPlatformsChannelsThen plan the campaigns And .... Scanning... Monitoring... Evaluation ...understandingReporting – what to whom, how , when and whereEnvironment

5. PC’s,TabletsPhonesTV’sRadioPrintSides of universitiesShop windowsClothesKeep an open mindPlatforms

6. Website still heart of media relationsEmail remains criticalSocial MediaAPI’sGamesAugmented Reality SensorsSemi -virtual environmentsSome are cuteIs this PR?Channels

7. Can we do without most of the platforms and channelsDo we have to use all the platforms and channels?Is it essential for PR to be an online discipline?

8. OnlineOfflineInternallyWhat is the new role for PR

9. How imaginative can you getWhat is the ROIDid your idea change the way the organisation does businessYour case study

10. 2000 wordsYour organisation or one you know wellRe-build the PR programme No budget constraintsMust show ROIIn the style of an internal detailed and costedPR proposalYour Challenge