Unit 6:
International Advertising: Global environment in advertising, Decision areas in international advertising
Internet advertising: Meaning, Components, Advantages and Limitations, Types of Internet advertising
Industrial advertising: B 2 B Communication, Special issues in Industrial selling.
Unit 6:
International Advertising: Global environment in advertising, Decision areas in international advertising
Internet advertising: Meaning, Components, Advantages and Limitations, Types of Internet advertising
Industrial advertising: B 2 B Communication, Special issues in Industrial selling.
Our Public Relations Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive public relations strategy & plan.
Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of tools & templates. Use this methodology to develop a comprehensive social media marketing plan.
How to write a marketing and
communications strategy
Bringing together all you’ve learned and all elements of the marketing mix to make a positive impact on
your target audience, here’s a simple accessible guide to creating future campaigns and a communications
strategy.
Marketing Plan - Social Media for The Sparks Foundation (TSF) Task 1SHIVA TYAGI
A presentation on the social media marketing plan for The Sparks Foundation (TSF) was made as a part of the Digital Marketing Internship in September 2021. (Author: SHIVA TYAGI)
persuasion theory
Definitions
Meaning
Psychological factors of audience
Message in persuasion theory
Purpose of persuasion theory
Elaboration likelihood model
Rhetorical devices
Cultural and social context
Media and persuasion
Criticism
What are social realities and mediated realities .pdfFakiha Naseer
What are social realities and mediated?
social realities
Example
social construction of reality
Example
Mediated realities
According to Gerbner's
Example
Nature and scope of Subediting
👉 Subbing and Editing
👉 Sub-editor
👉 Types of sub editor
👉 Role of Subediting
👉 Function of Subediting
👉 Qualifications of sub editor
👉 Importance of Subediting
For lecture visit 👇
https://youtu.be/AqIa4evsRJw?si=njGxVsNblN60Dnxf
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
1. Process of Public Relation
Role of Public Relation:
• Public relations often boil down maintaining the image of a company, individual, or
brand.
• Public relations create media, connect with external media, craft public opinion.
• Ensure customers have a positive disposition towards the company's brand.
Coca cola Public Relation
Coca Cola uses PR in its strategy through events (culture, music, cinema, etc.), social
causes, CSR and so on.
It is really important for Coke to be distinguished from its competitors in supermarkets,
city markets. Thus, the company uses different strategies, oriented toward consumer or
toward trade
Consumer oriented strategy: Visibility in shelves, eye-catching positions.
Trade: Discounts, merchandising, free goodies, return back allowance.
Global PR Strategies used by coca cola
Social Media Presence: Coca-Cola has a strong presence on social media platform such
as Facebook, Twitter, Instagram, and LinkedIn. They use these platforms to showcase
their products, engage with consumers, and run promotions and campaigns.
Sponsorships and Endorsements: Coca-Cola sponsors various popular events and
organizations, including the Olympics, FIFA World Cup, and NASCAR. They also
endorse celebrities and athletes who promote their brand.
Corporate Social Responsibility: Coca-Cola emphasizes its commitment to
sustainability through various CSR initiatives, such as reducing water usage and
promoting recycling. This helps to enhance their reputation as a socially responsible
company.
Influencer Partnerships: Coca-Cola partners with influencers and micro-influencers on
social media to promote their products and reach a wider audience.
Public Relation vs. Other Department:
• Public Relations vs. Marketing
2. Marketing is sometimes more squarely focused on driving sales, promoting products or
services, and ensuring financial success. Meanwhile, public relations are sometimes
more focused on managing the reputation of a company or brand.
• Public Relation vs. Advertising:
Advertising is the act of garnering public attention, often through the use of various
types of media. Advertising is the intentional act of trying to be in the spotlight, public
relations is a more strategic and thoughtful approach about how a company should be
interacting with internal and external stakeholders.
• Public Relation vs. Communication:
Difference between public relations and communications is the exchange of information.
Sometimes, public relations are a one-way channel that imposes information in an
attempt to have a more favorable public image. Communications may be more rooted in
the two-way functionality of receiving feedback and making changes based on
information collected.
Public Relation a process:
Public relation is a process—that is a set of actions program, changes, or functions that bring
about a result. One way to describe the process, and to remember its components, is to use the
RACE acronym, first interlocked by John Marston in his book The Nature of Public Relations.
Race in Public Relation:
RACE is an effectualprocess to follow when developing a strategic PR plan if you want to have
a strong and mutually beneficial relationship with your public. RACE consists of four key
elements, Research, Action and planning, Communication and relationship building and
Evaluation.
Four-Step Process in Public Relations:
The best way to boost public relations plans is to follow the four-step which will help you
analyze all of the communication activities that are part of your campaign and guarantee they
connect to the broader goals of your organization.
The Key Elements of Four-Step of public relation are:
i. Research:
Research starts from gathering information to identify the problem. The information you find
and understanding you gain in the first step impact other steps in the process and shape the final
result. The information you find and understand you gain in the first step impact other steps in
the process and shape the final result. First step in the research is knowing and understanding
your target audience. Before you start brainstorming about the creative ideas for a successful PR
campaign, you have to do the research. Many PR experts will tell you that proper research almost
guarantees you some surprising findings and new useful insights. You must hold primary
3. research and secondary research in order to find real data that will help you find true answers to
the questions.
ii. Planning:
In the stage, you have to focus on the best ways to find a solution to the PR goal. Goals and
objectives are created in this phase. Your objectives have to be Specific, Measurable,
Achievable, Realistic, Timely. These features will help you create and evaluate the
implementation. No matter what is the goal of your public relations plan is, carefully defining
these five elements will provide the roadmap your plan needs to be successful:
• Goal:
Goals are broad, long-term declarations that often attempt to capture a future state of being for a
brand.
Example: To become the state leader in your industry
• Public:
A company’s publics are the key groups of people who have a stake in that organization.
Example: Shareholders, customers, employees
• Strategies:
Objectives are shorter-term statements than goals and help to clearly define the attitude shift or
behavior change you’d like to reach from one of the given audiences.
Example: To increase downloads of agency’s guide by 10% by the end of the year
• Objectives:
Strategies detail how to achieve your objectives.
Example: Spend more money on ads to improve your company’s messaging.
• Tactics:
Tactics are the specific public relations activities that will be completed in order to implement a
strategy.
Example: Published articles, social media posts, organized events
iii. Implementation:
4. The third phase of the public relations plan is where you actually execute all the actions from
your plan. These are the tactics presenting our strategy. Some of the most important factors to
remember during the implementation phase are:
Timetable: Especially for longer-term campaigns, creating a schedule that sets the specific dates
when key processes will be finished and the next one should start.
Accountabilities: In addition to defining when specific stages of the plan must be finished, it’s
also important to define who is responsible for executing them.
Budget: Make it a point to clearly call out the money assigned to each part of the campaign.
iv. Evaluation:
Evaluation is a focus on results. This final phase of the plan is one of the most important; it
helps understand whether the communication actions you performed as part of the campaign
actually fulfilled their desired goals. An evaluation improves public relations because this is how
PR managers show value to clients.
The first step in a successful evaluation phase is collecting information that will help you
determine the success of your program against the objectives defined in your plan. To fully
evaluate the success of a public relations plan, it’s important to analyze individual elements and
understand what aspects of the plan were successful and, just as importantly, which weren’t.
Identifying your strengths and weaknesses will go a long way toward helping you choose ways
to improve and adjust your plan, messages, and materials going forward.
Conclusion:
Public relations are a strategized process of managing the release and spread of organization-
related information to the public to maintain a favorable reputation of the organization and its
brands. It is a set of actions action program, changes, or functions that bring about a result. The
best way to boost public relations plans is to follow the four-step which will help you analyze all
of the communication activities. Research, Planning, Implementation and Evaluation. Following
these time-tested steps in executing your PR campaign is sure to help you succeed —whether
that success means winning an award or helping your brand achieve its business goals.