Global Public Relations
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Global public relations comprises planned efforts by companies, institutions, or governments to build relationships with publics in other nations. This field has expanded due to technological, social, economic, and political changes that demonstrate public relations is essential to advertising, marketing, and diplomacy. Some nations with well-developed public relations industries include China, Thailand, Japan, and Mexico, while global corporations must consider new communication technologies, strategic mediums, cultural dimensions, language barriers, and providing public relations services to foreign markets and governments.
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Chapter 14: Global Public Relations
This document discusses global public relations. It begins by defining global PR as efforts to create and maintain positive relationships with citizens of other countries. Global PR is used by companies, governments, and institutions to navigate cultural differences when expanding internationally. It faces challenges such as competing corporations, sustainability, and boycotts. Cultural dimensions like power distance and individualism vs. collectivism must be considered. Public diplomacy and work with NGOs are also discussed as important aspects of global PR.
Global public relations
The document discusses global public relations and the challenges companies face operating abroad, such as competing with larger foreign corporations, dealing with boycotts due to disagreements with US policies, and ensuring they act as good corporate citizens in different cultures. It also describes how governments use public diplomacy to educate foreign audiences and how NGOs have become trusted partners for corporations seeking public goodwill globally. Finally, it outlines career opportunities in global PR which require skills like foreign language fluency, international relations knowledge, and an understanding of cross-cultural communication.
International public relations
International public relations involves establishing mutually beneficial relations between companies/governments and publics in other nations. It faces challenges from differences in language and culture between societies. American/European communication styles emphasize exact words over context, unlike many "high context" cultures. Miscommunications can occur, such as a British man asking for a "rubber" in a New York hotel. Reasons countries hire American PR firms include influencing US policy/legislation and expanding markets. Firms must consider ethical issues like representing nations with human rights issues and convincing autocratic clients of independent Western media.
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Chapter 14: Global Public Relations
This document discusses global public relations. It begins by defining global PR as efforts to create and maintain positive relationships with citizens of other countries. Global PR is used by companies, governments, and institutions to navigate cultural differences when expanding internationally. It faces challenges such as competing corporations, sustainability, and boycotts. Cultural dimensions like power distance and individualism vs. collectivism must be considered. Public diplomacy and work with NGOs are also discussed as important aspects of global PR.
Global public relations
The document discusses global public relations and the challenges companies face operating abroad, such as competing with larger foreign corporations, dealing with boycotts due to disagreements with US policies, and ensuring they act as good corporate citizens in different cultures. It also describes how governments use public diplomacy to educate foreign audiences and how NGOs have become trusted partners for corporations seeking public goodwill globally. Finally, it outlines career opportunities in global PR which require skills like foreign language fluency, international relations knowledge, and an understanding of cross-cultural communication.
International public relations
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Topic 9
Lecture objectives
• To introduce social media and its impact on
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• To suggest that communication takes place in a
dynamic environment that poses new challenges
for professional communicators
• To identify some of these challenges for
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• To consider the implications for the ways we
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environment
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attitudes
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• Practitioners increasingly use some form of
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in an organisation (Kelleher, 2009).
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corporate voices and personal voices via social
media.
Publics and social media
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location.
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publics to organise around a common issues.
Challenges for organisations
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professional and personal boundaries.
• Traditional approval processes are inappropriate
for social media, particularly in dynamic
situations.
• Organisations should develop clear policies and
procedures around social media use
(Macnamara, 2011).
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therefore creates new challenges for
practitioners.
Legal and ethical issues
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copyright and ownership, exposing legislative
grey areas (Breit, 2007).
• Int.
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The document provides an overview of public relations and discusses different definitions of PR. It notes that there is no universally agreed upon definition because PR can mean different things to different people and organizations. The author's own definition is that PR involves distributing organizational information and shaping public image. The document then discusses the history of PR and how it has evolved over time, particularly with the rise of big institutions, public opinion, corporate social responsibility, periods of change and conflict, and the internet age. It argues that nearly every organization engages in some form of PR.
LESSON 11 : COMMUNICATION FOR INFORMATION AND ADVOCACY PURPOSES
Communication can be used as a tool for social change and development by disseminating information, providing education, and advocacy. Public information campaigns aim to raise awareness, increase involvement, and influence behaviors and thoughts to address issues like health, the environment, and crime. They use mass media, interpersonal communication, and community dialogues. The goals, strategies, stakeholders, and intended outcomes define the type of campaign as either targeting individual behaviors or mobilizing collective action. Effective campaigns inform, educate, and communicate to achieve results like increased knowledge, changed social norms, and sustained safer behaviors in the community.
Improving communication & collaboration in the age of social media
Technology is playing an increasingly important role in facilitating the work of service provider organizations. How can technology be used effectively to support collaboration, and what tools and resources are there? In this workshop, participants will learn more about how technology can support service collaboration, useful tools, technology platforms and resources, how social media can be used to support collaboration. Participants will also explore advantages, challenges, pitfalls and promising practices in technology use in the social services sector.
Art, science and morality of public communications
This document discusses government communications in South Africa. It provides an overview of the history and evolution of government communications, from apartheid to the current democratic era. It outlines some of the key functions and approaches of government communications, including developing strategy, managing media relations, international marketing, and development communications. It emphasizes the importance of morality, science, and art in the practice of government communications. It also discusses some of the challenges faced today in communicating with the public and stakeholders. Throughout, it stresses the importance of research, analysis, creativity, and building relationships in order to fulfill the strategic and democratic objectives of government communications.
Chapter 2 cmc, diffusion and social theories
Computer-mediated communication (CMC) examines online identities and interactions in developing online communities. CMC began with message boards and email in the 1980s-1990s and grew with the World Wide Web. By 2003, CMC was categorized as interpersonal communication including everything from email to web pages. Social media communication occurs within a cultural context and allows the extension of social networks and relationships online through personal profiles and interactions. Diffusion of new communication technologies follows an S-curve over time as more people adopt and integrate the technologies into daily life according to Rogers' adoption model. Social media provides entertainment and escape but also opportunities to connect with others and share information globally.
Chapter 2 cmc, diffusion and social theories
Computer-mediated communication (CMC) examines online identities and interactions in developing online communities. CMC began with message boards and email in the 1980s-1990s and grew with the World Wide Web. By 2003, CMC was categorized as interpersonal communication including everything from email to web pages. Social media communication occurs in a cultural context and allows sharing to extend social networks globally through personal profiles and viewing others' profiles. Diffusion of new communication technologies follows an S-curve over time as more people adopt innovations starting with early adopters through late adopters. Social media provides entertainment and escape but also allows meaningful online relationships and communities to form through shared experiences online.
Chapter 2 cmc, diffusion and social theories
Computer-mediated communication (CMC) examines online identities and interactions in developing online communities. CMC began with message boards and email in the 1980s-1990s and grew with the World Wide Web. By 2003, CMC was categorized as interpersonal communication including everything from email to web pages. Social media communication occurs within a cultural context and allows the extension of social networks and relationships online through profiles and interactions. Diffusion of new communication technologies follows an S-curve over time as more people adopt innovations according to Rogers' model of innovators, early adopters, early majority, late majority, and laggards. Social media provides entertainment and information sharing to meet social and psychological needs.
Lesson 8 Opportunities and Challengies In MIL.pptx
This document outlines a work plan and lesson plan. The work plan includes an opening prayer, attendance, a policy statement discussion, and closing prayer. The lesson plan is on opportunities and challenges of media and information. It will discuss how technology is a powerful tool, the influence of media on education, economy, politics and society, and threats like stereotyping, gender roles, racial discrimination, conflicts of interest, censorship and more. Students will then do a performance task where they are divided into groups to create a short film.
Development communication
Development communication aims to provide communities with information to improve their lives and make public programs and policies effective. It involves applying communication principles and techniques to accelerate a country's transformation from poverty to economic growth. Key aspects of development communication include informing, instructing, inspiring, insisting on, and involving communities. It addresses issues like population growth, illiteracy, poverty, disease, and lack of infrastructure and aims to overcome socioeconomic problems. Approaches to development communication include diffusion of innovations, use of mass media, and supporting ongoing development programs. It is important for development communication to be tailored to each context through research and engagement with stakeholders.
Chapter 2 CMC, Diffusion and Social Theories
The document discusses computer-mediated communication (CMC) and its role in developing online identities and communities from the 1980s onward. It also covers the history of the internet and growth of social media, from early bulletin boards and email to modern social networking sites. Rogers' diffusion of innovations model is presented as a way to understand how new communication technologies spread through populations over time. Uses and gratification theory explores how people use media like CMC and social media to fulfill social and psychological needs.
Chapter 2 cmc, diffusion and social theories
The document discusses computer-mediated communication (CMC) and its role in developing online identities and communities from the 1980s onward. It also covers the history of the internet and growth of social media, from early bulletin boards and email to modern social networking sites. Rogers' diffusion of innovations model is presented to explain how new technologies like CMC and social media spread widely over time. Uses and gratification theory suggests people use CMC and social media to fulfill social and information needs.
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- 1. GLOBAL PUBLIC RELATIONS COMM 2330-002: Intro to Public Relations Angelina Aguilera, Bianca Garcia, and Robertta Portillo
- 2. WHAT IS GLOBAL PUBLIC RELATIONS? • Global Public Relations comprises the planned and organized efforts of a company, institution, or government to establish and build relationships with the publics of other nations • This broadening of the scope of public relations is primarily the result of worldwide technological, social, economic, and political changes and the growing understanding that public relations is an essential component of advertising, marketing, and public diplomacy.
- 3. TOP NATIONS WITH WELL DEVELOPED PR INDUSTRIES •China • Thailand •Japan • Mexico
- 4. INTERNATIONAL CORPORATE PUBLIC RELATIONS •New Communications Technology •Strategic Mediums
- 5. FIVE CULTURAL DIMENSIONS • Power Distance • Individualism • Masculinity/Femininity • Uncertainty Avoidance • Long-Term vs Short-Term Orientation
- 6. LANGUAGE & CULTURAL DIFFERENCES •Global Communication •High Context •Low Context •Language Barriers
- 7. FOREIGN CORPORATIONS IN THE UNITED STATES • Public Relations Services •Problems
- 8. PUBLIC DIPLOMACY • The process of information dissemination • Process to Represent the United States of America
- 10. FUN FACTS • Coca Cola • Global Giants • Cultural Differences • Foreign Investment • Foreign Markets