Dogus University IE356 Business and Society 2014-2015 Spring Semester Class presentation Corporate Image Management by Seyhan Tilbac

1. CORPORATE IMAGE
MANAGEMENT

2. Corporate image is…
The perception of a corporations held by
the public based on how it is portrayed
through branding, public relations efforts,
news media, stake holders, employees,
labor unions, and consumer advocacy
organizations.

3. Which one do you prefer to buy?

4. It is said that corporate image
is an idea evaluation of
deciding that if we buy the
product or not.

5. The factors which affect
corporate image :

6. 1-Physical Appearance
• Logo,
• Interior Decoration,
• Outer view of the building,
• Appearance of the staff etc.

11. 2- Quality of products/services
High quality = good image
Low quality = bad image

12. 3- Financial Power
As it always has been, money talks. 
If you have more money, you have
more prestige than your competitors.

13. 4- ????

14. 5- ???

15. 6-Advertisement
The most effective one. You can
overcome your competitors by
advertisements.
https://www.youtube.com/watch?v=pe
4GEqmIVVg

16. 7- Sponsorship

17. 8-Media Relations
Only one bad new about you
can ruin your good image.

18. 9-???

19. …by creating a positive image:
• Larger market share
• Ability to charge a premium
• Ability to pull through tough times
• Greater attractions to talent
• Higher retention and productivity of people
• Lower costs
• Better and favorable media coverage
• High returns for investors

20. Thanks for your listening…