The document discusses potential hair care sales promotion strategies for Boots, a UK-based retailer. It analyzes the advantages and disadvantages of three strategies: 3 for 2, receive a gift with purchase (GWP), and on-pack coupon worth 50% off. Of the three options, the 3 for 2 strategy has the highest estimated sales at 300% and lowest promotional costs per unit. It would increase sales through lower brand products without compromising the brand equity of premium lines. While all strategies have benefits, the 3 for 2 fulfills Boots' goals most effectively with no extra packaging costs.